So, you're wondering what to name your YouTube channel? I mean what should it be?
Right? Should it be your name? Should it be your company name? So, it'd be a cool
name. I have a very specific opinion on this. And I'm going to share that with you.
So, I've got Valerie Morris here. She is building her YouTube channel. -Yep. -She's
expert on influenc. She wrote the book on influenc. We're All Ears. You can
find it on Amazon and you've got several questions about this. Wondering what to
name it. So, tell me. Tell me in your words what's your question? -Well, I'm just
curious kind of what are the biggest factors that people should have, you know...
And the top of their mind, as they're thinking about naming their channel. -In
most cases, there's always going to be exceptions. So, I'm going to talk in general.
And I work with a lot of influencers. So, that's where my answers are coming from.
You don't want to use a company name. -Okay. -In most cases, you want to just use
your own individual name because people want to connect with someone. -Okay. -And
the more that they'll see a company brand or a business name or a logo or
something, the more they realize, "Oh, I might be getting pitched to." Now, your
videos could be identical. But just because that's the first thing that they
see versus if they, if they see your name Valerie Morris. Or I'm thinking like
MarieTv. She's got her whole... Whole company. But yet, it's it's Marie, right?
That's the first recommendation I give is generally it's just going to be your
name. -Great. Okay, so you mentioned Marie TV. I see a lot of people putting TV
behind their name. What do you think about that? Is that a positive thing? Is
that a negative thing? I think with Marie it rhymes. It's catchy. We've done it. We
used to have limitless TV. And then we recognized, "You know what? We really want
it to be branded more around Kris Krohn." That's his name. And so we've just been
transitioning away from Limitless TV. So right now, if you find the channel at the
filming of this video, it says Kris Krohn - Limitless TV.
Because we're so long people got familiar with the name limitless. We just
put TV in there because it sounded cool. I don't know that... People call it,
"Yeah, limitless TV. It's a... It's a show. But because of the importance and the value
of building around the brand Kris Krohn in his
name, we were making that transition. There's no longer do you see the logo of
Limitless anymore. And we're ready now. So, any day now, we'll be deleting the
Limitless TV part of that. Kind of a a weird way to answer question but it
just it sounds like a catchy name is why we called it that. -Okay. So, I've noticed
that you know. you talked a lot about keywords. Obviously you put the keywords
in the video title but what about the channel name? Do you want to have any
specific keywords in that the title of or the name of your channel? -You don't
need to worry about that at all. And I'll also relate this to your website. Because
originally when we started doing SEO for for websites, you wanted to get a domain
name (.com) that had a keyword in it. -Yeah. -So, like publicspeaker.com or life
coach.com or socialmediamaster.com. -Yeah. -That really stopped working many
many years ago. -Okay. -And on YouTube... I mean, you can. There's some strategy in it.
But what it does is it it kind of paints you into a corner. Let's say that I call
it YouTube corner. Okay? I'm literally in the corner of
YouTube. What if I wanted to talk about LinkedIn or I wanted to talk about
Instagram or I wanted to talk more in general about influence? People would be
coming to the YouTube corner. "What? you're talking about something else?"
So again, there is... There is some reasons why that could be advantageous to go
into a direction of a topic like that around some type of keyword that you
want to rank for. In Kris's case, you know, we originally called the channel back
before his Limitless TV. We called it RE investor TV. He loves personal
development. He loves belief breakthrough in mindset. And he so wants...
And we were making a lot of money in the real estate niche. But he loves putting
on events like Tony Robbins. I mean, he hasn't people walk on broken
glass and do all this crazy stuff. And people love his events. But on YouTube,
he's not really known for that. So, he really wants to step into that
territory. And I think just by consistently mixing that in with the
realist content, will eventually get there. We
won't be able to do that if we just kept the name of the channel real estate
investor TV. -Right. You kind of target yourself so much that you can't do other
things. -Another example is my own. I've
experimented with vlogging. And vlogging is a lot of fun. It's a whole lot of work.
And so, I've recognized that I don't want to have a separate channel that's a vlog.
But occasionally, I just want to put vlogs in there. And if my channel were
more branded or more focused around a keyword, it wouldn't relate. But hey this
is the Nate Woodbury Channel. I could talk about whatever I want. I can vlog, I
can... I mean, I've... I've gone mountain biking at slickrock and Moab Utah. I put
that on this channel. If people don't like those, fine. It's a Nate Woobury
channel. -So, what are some of the biggest mistakes you've seen with people when
they've named their channel? And is it okay to make a mistake? How do you... Is it
easy to change? -Well, certainly. I think... I think I've covered some of those
mistakes of naming a channel so maybe I could also talk about the mistakes
people make when naming videos. -Okay. -But also... If you don't like your name, you can
change it. -Okay. -The biggest mistake people make in naming the titles of
their videos is that they don't do keyword research first. -Okay. -They'll
often name it like they'll name their show. So, let's say it's the influence
show with Valerie episode 6. Podcaster I've often named that way too. It's a
terrible mistake because people who are searching for your content
will never find it. -Right. -You know, you've named it something way broad and
it's just episode this. It doesn't go really really specific. So, of course, I
talked a lot about keyword research on this channel. And that's one of the
biggest reasons why and that's one of the biggest mistakes I see. When people
come to me and say, "Hey, can you do an analysis of my YouTube channel and give
me some advice?" I'll open it up. I'll bring up the whole spread of videos in
front of me. And several things that I look at. One of the first is what are
these titles? You know, are they... Are they specific? Are they searchable or are they
just episode 57? Episode 58. That's a huge mistake.
Another one is not really taking advantage of
custom thumbnails. It's custom thumbnails or what are the first thing
that people see. We just talked about judging a book by it's cover.
-Right. -Cover on YouTube is that thumbnail. And that title like you've got to put
energy into designing a better thumbnail that's going to encourage people to click
you really want to create curiosity. And I do encourage some type of consistency.
So that if there's a whole list of thumbnails that video choices that
YouTube's recommending and people like you, if they see a brand new thumbnail
for me can they recognize instantly, maybe it's your face. Maybe that's the
thing that's consistent is that your face is always in the thumbnail. Or maybe
you know, there's a blue circle on the on the side of every thumbnail. And so
that's got to be one from Valerie. You know? So, something like that is good
to have. And it's a mistake that most people they don't even pay attention to
stuff like that. -Wow. Well, I think you know, as far as like starting off a new
channel. I feel a lot more confident to go and figure out what my name is going to
be. -Mm-hmm. -And a little bit more comfortable to use my name. -Good. Now, some
people have hurd to spell names. I mean you think of Gary Vaynerchuk. -Yeah. -He
went... He just chose to go Gary Vee. And he regrets spelling it out "Vee" because he's
like why don't I ever do that? It's just been the letter Gary Vee. And so I think
that's what he's doing now. You can play around. Marie TV? I don't know what
her last name is. But maybe it's a hard name. Maybe that's why she just shortened
it to MaryTV. So, there's... There's different things to consider. I don't know anyone
personally that's actually changed and made up a pen name. But you know, that's
that's always something to consider. Because it is, it is a person. And people
like, was Elvis was that his real name? -I don't even know? Look at... Comment below
was Elvis, Elvis's real name? I don't know. -Now, what about if you create more than
1 channel? Do you want them both to be named your name? How do you differentiate?
-So, it takes so much work and and so much time and energy to make one channel
successful. -Yeah. -That having 2 channels is double the amount of work. Double
attention and focus. It's going to be a rare occasion that I'll actually recommend
that somebody has 2 separate channels. There's got to be a real specific reason
to do that. If you've got one channel that's your name then the other channel
could probably be something else. Maybe it's a secondary channel or maybe that
one is more business-focused. Or... Or more. It's just for family or
something like that. If anyone watching here has a specific scenario of I really
do think I should do 2 separate channels. Maybe I've got 2 different
companies. One's a restaurant and one's an auto mechanic place. I mean maybe you
don't put videos or content on the same Channel. But you've got 2 different
businesses. This business has one focus of one channel. So what's that helpful? -Oh,
yeah. Absolutely. -So, hopefully that answered some of your questions. And if
you have any others, please comment below. And we'll see in the next episode.