(cheerful music)
- [Narrator] For most, the American dream
involves a lengthy journey.
A hopeful and optimistic trip
along a far-reaching road.
For Toyota, the journey began in Hollywood in 1957,
when we opened up in an old Rambler dealership.
Over the next year, as NASA first started
to reach beyond the sky,
we broke into the US market
selling Toyopet Crowns and Land Cruisers.
Well, we sold a Land Cruiser, one.
Throughout the 1960's,
our success steadily grew, and in 1972,
as the Sears Tower was being completed in Chicago,
we opened our first manufacturing plant
in the United States.
We built truck beds in Long Beach.
In 1973, we opened Calty Design Research
in the epicenter of car culture, southern California,
hiring American designers and studio engineers.
In 1977, we continued to invest in America's
creative and technological spirit,
establishing a research and development
facility in Ann Arbor.
In 1986, the year of Hands Across America,
we took the first step toward making cars in the US,
and broke ground on Toyota Motor Manufacturing Kentucky,
which is now our largest vehicle manufacturing plant
in the world.
In 1988, what we were imagining in Michigan and California,
we were building in Kentucky.
And in 1989, we disrupted the luxury market
by launching Lexus in America.
Since then, our cars and trucks,
and their parts as well,
continue to roll off the line in plants
all across the USA.
In 2000, Y2K never happened.
But the new millennium did, as we introduced
the first mass-produced hybrid car to the world.
We have remained on the forefront
of zero-emissions technology,
investing one million dollars per hour
on R&D globally, to help create
a cleaner and healthier world.
In 2017, when coast-to-coast totality occurred
for the first time in a century,
we transitioned from a group of dedicated
affiliates across the country
to become one united Toyota.
Our team members are now collaborating more effectively,
responding to market conditions faster,
and serving our customers better.
Most importantly of all,
we have been dedicated to improving
the lives of American families and communities
with nearly one billion dollars
donated to nonprofits across the United States,
funding disaster relief, environmental programs,
mobility solutions, safety, and education.
Looking forward to 2020 and beyond,
Toyota expands its vision beyond automobiles
towards a larger idea of mobility for all.
While holding steady to our unwavering focus
on safety, we will continue to harness
technologies that create better ways for people to move.
Whether that is across town, or across the room.
On the open road of possibility.
(folksy music)
- [Narrator] From selling a single Land Cruiser
in our first year,
to building more than 25 million cars and trucks
in the United States to date,
Toyota is living the American Dream.
But our American journey is far from over.
We will never stop working hard
to bring inspiration, innovation,
and mobility to all people,
helping everyone reach new destinations,
both on the road, and in life.