Hey, Hey everyone.
Today, I'm picking up on my social media marketing for beginner series with the
beginner's guide to my favorite platform.
Twitter we've already covered Instagram, which I'll link up here and be sure to
turn on channel notifications for more platforms dropping this week, they should
be happening on Wednesday and Friday.
Also be sure to check out the description box for your special
invitation to my next live training.
You won't want to miss out on this.
It's totally free and it's going to be a lot of fun.
So let's hop in.
So first, some quick Twitter platforms.
According to a study, but pew research into us adults using
social media, one in five reported using Twitter on a regular basis.
70% of Twitter users are men and most Twitter users are between
the ages of 18 through 49.
About 500 million tweets are created per day.
And 10% of Twitter users create 92% of tweets posts.
Twitter users come to the app to be entertained and cite this as one of
their main reasons for logging in.
So, if you want to stand out on Twitter, make sure that every tweet
is punchy, expressive, and thoughtful so that you can entertain connect
with and really captivate your audience while the tweet is the base
unit of content that comes to mind.
When you think of Twitter, there's so much more to the platform.
As of today, these are the main features that you can use on Twitter first.
Twitter is a platform where words really matter.
And the heart of Twitter is the good old tweet feature.
Unlike other platforms that put video or images first, most successful
users, core Twitter strategy really just relies on thoughtful words.
Tweets are limited to 280 characters of copy, but adding a link within a
tweet will reduce your character limit.
Three, you can also respond to your own tweet to create
what's referred to as a thread.
This is a popular content format for wordy people.
It almost acts as a mini blog post and is used to convey
complex or detailed thoughts.
Next retweets re-tweeting is a way of sharing content that someone else
originally created to your own profile.
Clicking the double arrow button on a tweet will bring up two
options, retweet or quote retweet.
Re-tweeting allows you to share the post as is, or you can.
Well retweet.
If you want to add your own thoughts to it, this is really useful for
interacting with others while sharing your own perspective.
And of course, if you don't want to share the original content, but still want to
have a conversation, you can simply reply using the single arrow to chat with the
original creator, next photos and video.
You can share videos and photos as a part of your tweets.
So you're not just limited to.
And outbound links you can record in app or upload a pre recorded or
designed image or video to your tweet.
90% of Twitter video sessions are on mobile and tweets with video are
also six times more likely to be retweeted than tweets with photos.
So if you're looking to increase the number of people, interacting
with your content, adding videos to.
It's a great way to get more people to share what you've posted.
You can also share a collection of up to four images if you're going
for more of a collage or album list.
Next is Twitter spaces.
Twitter spaces was Twitter's response to audio platform clubhouse back in 2021.
And if you miss the rise of that platform, which does still exist, by the
way, in summary, it's a group called.
I think zoom calls without video or for those of us who remember them
8, 3, 4, or more way called taking advantage of the rise of the invite.
Only audio app clubhouse.
Twitter created Twitter spaces where anyone was 600 or more followers
can host a live audio room.
Listeners can interact with emoji to react to creative conversations,
and it provides a casual streaming experience within a platform that
many users are already a part of.
And the last one.
Live.
Yes, you can still live stream on Twitter, on iOS, Android, or desktop
with Twitter's media studio producer.
You can also use a tool like extreme yard, which is my preferred streaming platform.
Live streams are a great way to engage followers in real time,
like Twitter spaces, but you'll be able to communicate with visuals
instead of just relying on audio.
Okay.
So let's get into the essentials for jazzing up your profile.
Every Twitter profile features a profile picture.
Banner bio and your timeline of tweets underneath the profile header, you can
also pin specific tweets to the top of your timeline, just underneath the profile
header and include a link in your bio.
So you have 160 characters in your Twitter bio.
So make sure to make every word, actually, every letter count.
If you're using Twitter to establish your personal brand, it's important that
anyone who views your profile understands what you do as soon as they see your bio.
Some things that you may want to include are who you want.
In mine.
I say I'm a video creator, podcaster, and founder.
What you do, I'm currently writing a book and how you bring value
or what your goal is on Twitter.
Mine really is meeting friends, which is represented by I'm at all
my best friends on the internet.
And I also share a link to my YouTube channel so people can
get to know me a little bit.
Twitter bios are also searchable and indexed by platforms like Google.
So you can include relevant keywords or hashtags in your bio to make
your profile more discoverable.
So if you were the author of a book that was getting a lot of press, I'd be sure
to include the name of it in your bio.
And if you have a popular podcast or.
You can add that in there, if there's room like on any platform,
your profile picture is going to be someone's first impressions of you.
So make sure to put your best foot or face forward, whether this is a logo
or an inviting headshot, make sure that your profile picture is well
in clear has plenty of contrast to make it easy to see and is properly
cropped so that viewers can make out the details that they need to see.
And Hey, while.
It is okay.
If you have a brand account, in most cases, I'd say that Twitter
really is a platform for people.
So my recommendation is to use a photo of yourself.
If you can, not a photo of your product, not your book cover, not a cartoon.
There are, of course.
Exceptions to the rule, but having a photo of yourself representing your
profile will encourage people to trust you and want to get to know you better.
Your Twitter banner is also valuable real estate.
A lot of users on Twitter use banners to showcase an upcoming project or
a lead magnet in landscape format.
Get creative with your banner by working backward.
Think about what action you want someone on Twitter to take
after they visit your profile.
Tailor your banner to that Glennon Doyle, for example,
showcases the name of her podcast.
Me, I have one of my signature courses listed up there.
You might have a showcase of products that you sell your tour dates.
If you're a band or highlights from your YouTube channel, if you're a
creator, then under the edit your profile option, you can add a website
into the URL section of your profile, wherever you link to just make sure
that first the Lincoln bio option.
Easy to read and the options are clear.
Make sure that you don't overwhelm people with too many
options or too much information.
And of course that your LinkedIn bio aligns with the exact
actions you want someone to take after they visit your profile.
I have a standard links page on my website, which I use
across all my socials, Latasha james.com/links on this page.
The key offers that are available at that time, as well as linked
to my most recent YouTube video.
If people want to watch, if you have a tweet that's performed really
well or that you think is a great representation of your personal brand,
then just click the three dots next to your tweet and select pin to pro.
You're pinned tweet will show up at the top of your timeline, just under
your profile header, regardless of how long ago it was originally published.
A good option for pin tweets is to choose a tweet that helps guide
viewers to the call to action that you've chosen since the pinned tweet
will be the first thing a followers.
Mine is essentially just a visual version of my links page.
It offers people the opportunity to click over to my YouTube channel,
my podcast, or my course website.
So as far as strategy goes, I consider Twitter to be mostly an awareness
and engagement focused platform.
Well, you can run ads that are focused on.
App installs or website clicks.
The magic of Twitter for me is really in the connections that I
build with new audiences and the conversations that I can tap into.
It's generally looked at pretty negatively to constantly spam with links or be
overly self-promotional on this platform.
Instead you really want to post meaningful or entertaining content
that falls in line with your content.
Okay.
For example, I post about entrepreneurship and social media some days.
That means that I'm sharing a few tips for preventing burnout and others.
I'm quote, tweeting a social media platform and adding my commentary on their
platform changes a jewelry maker might post about fashion trends or celebrity
events like the met gala and a journalists will probably focus on current.
When it comes to frequency, according to Hootsuite, the optimal amount of
post to publish on Twitter is between one and five times a day to see growth.
But that's not to say that this is mandatory since what's most important
is a consistent, sustainable schedule.
I'm going to say that for every platform, you all know that
every platform is different.
With Twitter, you really don't have to shy away from posting kind of as much as
you want things move very fast over there.
I'll also say that in most cases I'd recommend publishing manually to Twitter.
Very rarely do I ever schedule a tweet as so much of the conversation is guided by
what's trending that day or what's going on in the day-to-day of my own business
or life or your content pillars or what.
Every piece of content that you create that term might sound fancy and
complicated, but it really just means that each piece of content should align
with your brand values and mission.
I've got a whole video breaking down the concept up here as well.
So you can check that out, but when you set up brand pillars ahead of
time, it makes it so much easier to plan content and make sure that your
content is moving closer towards.
So, if you were a freelance copywriter looking to work at a marketing
agency, for example, you might have content, pillars of copywriting,
examples, marketing trends, and life in the city that you live and work
in, or that the agency is based in.
Okay.
So how do you get people to actually.
See your tweets.
Well, Twitter is a super searchable platform in a couple of ways.
First there's hashtags clicking on a hashtag within a tweet will
bring up a bunch of other content that uses the same hashtag.
So you can peruse those according to Twitter business.
There are a couple of important don'ts for hashtagging on Twitter though.
First, you don't want to overlap.
One to two relevant hashtags per tweet is really the most that I would recommend.
And don't try forcing your brand slogan or personal messaging to be a hashtag.
If it doesn't organically fit within a tweet, it'll feel really forced
and it'll lose its intended purpose.
I personally rarely recommend using hashtags at all because
the keywords within your content are searchable on their own.
For example, if I read a tweet that says, here are my top tips for social
media marketing, and then somebody types in social media marketing
into Twitter search bar, mine will still be included in the results.
There are, of course, some great use cases for hashtags though,
like events, for example, VidCon 20, 22 or brand campaign hashtags.
Like now.
Just do it.
Twitter's native analytics are available to all users on Twitter
and shows data on follower, gains and losses, impressions, engagement,
rate retweets, and a bunch more.
Your analytics dashboard will default to an overview of your top stats, including
top tweet by number of impressions or number of times that your post
was seen top mentions by engagement, engagements, like replies likes.
Your top media tweet, meaning ones that include an image or video and top
follower or the person with the most followers who started following you in
that current month, you can also click individual tweets to see your impressions.
Total engagements, media engagements, detail expands, likes
link clicks, and profile clicks.
As with any social platform.
I recommend making a habit of looking at your Twitter.
And at minimum reviewing, which of your tweets performed the best so
that you can use that information to inform your future Twitter strategy.
If you notice that your audience seems to love when you include
video teasers of your podcast.
Well, now, you know, to continue doing.
If there's a particular topic that seems to really get the conversation
flowing, then keep talking about it.
And on the flip side, if you notice that there are topics that don't really
go over so well, you can consider scaling back on them, if doing that
feels authentic and right for you.
So if you made it through to the end of the video, you've now
got the basics of Twitter down.
Let me know in the comments.
If Twitter is something that you're interested in trying
out for your personal brand.
Or if there are any other questions I can answer for you about Twitter, I'm
at the Latasha, GM's on the platform.
If you want to come over and say hi, by the way, and don't forget about the link
down in the description, which will be an invite to my latest free masterclass.
I would love to see you there.
Thanks so much for tuning in.
I'll be back on Wednesday with the new installment of my social media
marketing for beginners series.
I will see you then.
Bye.