Hey hey, welcome back everyone. I'm Studio Steve and if this is your first time at our
channel, the Pod Sound School is a place where we help business owners, entrepreneurs, artists,
and content creators to leverage the power of podcasting to grow their digital footprint.
On today's video, I'm excited to share some amazing tips all about my favorite social
media platform, Twitter. So here on YouTube, Instagram seems to be all the rave, but in
my opinion, I think twitter can be as effective if not more effective to generate leads, build
a fan base, grow a bigger audience, especially depending on what your niche is.
So, on this short video, we're going to talk about tweeting basics, what it is that makes
a good tweet, and then we're going to finish the video up with content curation. You're
not going to want to miss what I share with you so stick around to the end of the video. It might
just change your life. And before we get to it, don't forget to subscribe to your channel
so you can be updated when we post new, helpful videos, and do a guy a favor and give me some
thumbs up. All right, let's dive in. Okay, so what makes a good tweet, and what kind
of tweeters are going to help us gain more followers and engage more with the followers
we already have? Well, firstly, you'll want to consider who your audience is, what type
of content they like to consume, what information could be of use to them and is there any problem
that they're having that you might be able to help them with?
All of these consideration will help you to decide what type of tweet to create? Many
businesses, podcasters, artists, et cetera, will simply create tweets that are promoting
their new products or episodes. This isn't a bad thing except that if you really think
about it, does your audience really want to consume advertisements? No, they want information,
educational tidbits, comedy, and a chance to a part of interesting conversations. Twitter
is a platform of conversations, short little anecdotes and quotes. For this reason, you
will hear many social media strategists recommend the 80/20 Rule or the 75/25 Practice. This
means that 80% of your tweets should be interesting, informative, engaging content, and 20% can
be promotions or advertisements for your products, episodes and articles.
So out of 10 tweets, make 8 of them relevant to your audience. Do some market research,
put yourself in their shoes, and find out what they most like to consume on Twitter
and make 8 of your 10 tweets about that. Do that and not only will they continue to follow
you, but they'll retweet, like, and comment on your tweets, which in turn will cause new
followers to come in. At first, the followers will just trickle in like raindrops, but if
you stay consistent with providing fun, informative content exponentially, they'll come in like
a torrential downpour. All right, so now that we've talked about what types of tweets to
create, here's some quick things to have in mind when it comes to tweet structure.
First, tweets are short, 280 characters short. That's really on a few sentences and few hashtags,
so you'll want to take the time to craft well worded tweets. Although there is no one size
fits all tweet or magic tweet template, there are some things that generally perform well.
First, a catchy headline. The headline is the most important part of the tweet. It should
be catchy and stop people in their tracks. Be creative and have fun. What's cool about
tweets is that they are short lived, so you can experiment with a lot of different tactics.
Eventually, you'll start to find you voice and you'll tweet up a storm and pump out gold
headlines like nobody's business.
Some other headline tips. Numbers perform well, like Five Quick Tips to Twitter Domination,
or 13 Things I Wish I Would Have Known about Twitter. Also, people respond to verbs more
than nouns. Descriptive words perform well too. Check out powerthesaurus.org to help
you butter up and add some sugar to your words. Another thing that works really well in tweets
is emojis. Pick a few emojis that are relevant to your tweet and place them accordingly in
a way that is catchy to the eyes. And now, hashtags. Don't use too many hashtags. Too
many hashtags will clutter up your tweet, make it hard to read, and make it seem spammy.
Also, less hashtags means more room for provocative text. Pick two to three relevant hashtags
and leave it at that.
Okay, now that we've covered the text and the writing part, we can't pass on photos,
videos, and GIFs. Twitter's algorithm, like all the other social media platforms, is designed
to try and keep people on the platform. For this reason, they will generate tweets into
your feed that are similar to what you've engaged with before. Knowing this means that
people who respond to GIFs a lot are going to see more of them in their feed. People
who engage with videos get more videos and people who detail expand photos and click
on the links are going to get more of those in their feed. For this reason, it's good
practice to tweet with variety. Going back to those 10 tweets, again, out of 10 tweets,
make a couple of them with GIFs, a few of them with pictures, a couple with videos and
one or two with just text. This will give you more of a reach.
All right, so start using these practices and I guarantee you'll see results. And one
more thing is, how many tweets per day? Social media today recommends shooting for about
five tweets a day. This can be a tricky treadmill to stay on every day, especially because we're
busy people. But consistency will really help you to grow and create fans, which transitions
nicely into what I'm most excited to share with you today, which is my new favorite,
free content curation tool. But first, what's content curation? It's the process of selecting
niche relevant content or content your audience will like. This content is usually from other
creators. So what you'll do is you'll find content from creators in your field, or creators
your audience would love to stay informed on, and curate, or share, their content on
your feed.
The best type of content to do this with Twitter is most certainly blogs and articles, but
you can also share links to videos, podcast episodes, slideshows, et cetera. Most of these
can and will usually be inside of something like a blog post anyway. Now, does this seem
like a lot of work? Well, luckily, it's such a an effective strategies that many tools
and many companies that will help you with curating content. Maybe you've heard of Hootsuite
or Buffer. Also a cool company is Quuu. But my favorite curation tool is DrumUp. DrumUp
has a free version that you can use to schedule relevant content that you can easily select
from keywords and topics. Let me show you an example of how we use DrumUp to curate
content for four different social accounts, and you'll see why I like it so much.
Okay, so this is the homepage for my dashboard at DrumUp. Here at the top you'll see, under
content, that I have a couple topics set up. These are content streams, but for the sake
of this video, I'm going to create a new content stream by clicking on the plus sign next to
add content stream. I'm going to click on the first option here, get content suggestions
for keywords. Now it says, "Let's get your content recommendations set up." You can select
main interests or keywords from below and it will auto-populate a bunch of keywords,
or you can enter them manually. Since I know you're interested in YouTube, let's pick a
couple of YouTube keywords. First, we'll just pick YouTube and you'll notice that it auto-suggests
keywords for you, which is super helpful.
And we'll do YouTube vlogger. Now let's business owner, small business, and small business
tips. Any imaginable topic will have keywords that go with it. Let's say you sell jewelry,
we'll do jewelry and jewelry designs. Or maybe you have a podcast about true crime, let's
do true crime and true crime podcasts. You can see how you can be very specific with
keywords that your niche target audience and followers will find interesting. So now that
we've chosen some, let's select build content stream. It asks what you want to name the
stream. Let's name it, and boom, we've got a content stream. Now, if you look below the
content window, we have a cues window. Here you'll see the four different accounts I have
set up with DrumUp. Next to them are numbers and green circles. Those are how many posts
I have scheduled.
DrumUp allows you have different settings for each different account, like how many
times a day to post. So, for our Facebook page, we have it posting once a day, and our
Twitter accounts are set to three times a day. Now to the right here, as I scroll down
the auto-generated content stream, I see an endless stream of relevant articles I can
choose to share. This one looks like my followers would find it interesting. So I'll click on
schedule. Now I can adjust the text and personalize the message a little more if I'd would like.
I like to add an emoji or two. Then it auto-suggests hashtags and tags, which is awesome. So I'll
select those. This also makes for cool networking opportunities. Finally, I can select which
of my social accounts I'd like to share this on, or if I want to share it on all of them.
I'll select the two that I think would most be interested in this specific article and
click schedule.
Now you'll see the changes I've made out here and it has auto-selected a time for me when
it will post this tweet. How cool, right? I could not believe how easy it was to start
curating content on Twitter. And you can also do it on Facebook pages and on LinkedIn, and
I know once you start these strategies, once you implement these practices and stick with
it, stay consistent, you're going to notice your audience grow, you're going to build
a relationship with clients and listeners and fans, you're going to build trust and
really start to build authority and stand out as a brand in your field. So before we
go, I'd like to ask you, what did you think about this video? Did you like it? Let me
know in the comments below, I would love to hear your comments. Also, if you have any
suggestions or something you would need help with on future videos, let me know in the
comments below as well.
And if you haven't, make sure you hit the subscribe button. It's been really fun helping
you out with this today and, until next time, happy tweeting.