Hey welcome back to the Six Figure Mastermind. Today we're talking about
Instagram again. It's one of my favorite topics. And how to use highlights in
Instagram for your business. Stay tuned.
So, if you're on Instagram, you may have seen this new feature called highlights.
Highlights are a section of Instagram that really encapsulated your stories
into these little different categories. And you can actually use them to promote
your business. Now, remember, first things first. If you're using Instagram for
business get an Instagram business account. You absolutely have to have that
carte blanche. Okay? You're going to be able to track your analytics and do so much
more because you have an Instagram business account, okay? You want to see
what's working for you. So, right now I'm going to walk you through how Instagram
highlights are working for you and how they're working for your business, okay?
So, first things first, you're going to go to your phone. You're going to open up
Instagram. And you're going to go to your page. Now, I'm going to show you what it
looks like to have Instagram highlights on and to have Instagram highlights off.
Now, in my account on Instagram that doesn't have any highlights... Now, this is
a personal account. It has room for highlights but I haven't put anything in
there. So, this is what you're going to see. It says story highlights, keep your
favorite stories on your profile. Okay? Now remember that profiles stories only
last 24 hours. But highlights stick around forever. I mean, until you take
them off, they're there. So, imagine all of the different applications for this. You
can use highlights to show off your favorite products. You can use highlights
to share testimonials. You can use highlights to give tips and tricks. You
can use highlights for quizzes and polls. I mean there are different ways to get
highlights and to get interactions from those highlights. But this is a really
cool way to get real. Highlights can tell people that you're actually using your
Instagram on a consistent basis because it's full of stories. And stories mean,
"Hey I'm using Instagram right now." So, this is what you're going to see. This
highlight section. Now, let me walk you through my Instagram that actually has a
highlight section. Again, this is my Instagram that... This is my experimental
Instagram that I get to do all my cool fun stuff before I bring it to you guys,
okay? So, this Instagram has several highlights that I have put together. So,
this is my travel blog so I'm saying, "Okay, I want to do a highlight for each
region of the world that I have visited." So, I put all of these together and I
said, "Look, cool here's a Vietnam highlight. Here's a Thailand
highlight, here's a Cambodia highlight, here's a Utah highlight." That's what I
call home. So, if I click on that highlight, I'm going to see all of the
Instagram stories that I put in that highlight as part of that story or as
part of that little group that I've put together, okay? Now, let me show you some
other Instagram profiles that are actually using this tool very, very well.
One of my favorite people to follow on Instagram is the bucket list family. The
bucket list family, you've probably heard of them, they're a traveling family that
travels the world together. Now, they have used highlights on their account and
they've taken these these little circles and put little icons in them that are
their brand, okay? So, FAQ, this is perfect. Frequently
Asked Questions and hopefully our helpful answers. So, this is a highlight
section that they put together as a compilation of stories that they've
already published. How did you get started?
Answer: It all started with an idea in a list. Now, if your Instagram is popular
enough, you can actually have this option to swipe up and see more. This will
redirect you to whatever the channel owner or the Instagram owner has, you
know, redirected you to. He can have it redirect to a YouTube channel where
you're going to watch the full clip. You can have a redirect or a landing page. But
your Instagram has to be pretty substantial in order to do that. Not
everyone's Instagram will have that option to swipe up, okay? So, they have
another one with gifts, okay? Gifts from them to you. You have... They
have another Favorites, Shop, Videos, Itinerary.
Now, imagine if you're in business for yourself and you've got a product line
to sell, you can use those highlights to demonstrate your product line. If it's a
demonstra... Demonstrable? Demonstratable? Demonstrable item? Okay, let's say you're
in the cosmetics industry. You have a highlight for lipsticks. You can show all
the applications and different colors of lipsticks. You have an highlight for
blushes and you have a highlight for cosmetics. Maybe you were in the dog
kennel business, okay? You can say different activities that you do with the dog.
Different people, their clients you know, FAQ, that's a great place for all of that.
Essentially, highlights are kind of a way that Instagram has let us use Instagram
as sort of a website with a drop-down menu. Where you can use them
anything that you want. Here's what you need to remember though. The stories
aren't going to be very long. The stories within the highlight, you have a limited
amount of time. You also don't have volume on those. So, anything that you
want your plant to understand is either going to be need to be... Anything that you
want your client to understand is going to need to be conveyed through text over
the highlight or just within the video itself that you can demonstrate. They
won't have any sound, alright? So, remember those things. Now, that I've kind of shown
you what highlights can be used for, let me just walk you through actually how to
create one on your own. First thing you need to do is actually post some stories
to your timeline. And I'm going to do a whole separate video on how to do that.
But let's assume you have some stories already in your queue, whether they're
expired or not, doesn't matter. You can still use them. So, first things first. You
need to go to your account and click on New. This is going to bring up all of
your highlights. Now, for me, I like to have these little icons in my highlights.
So I need to create a new icon. So, I'm going to go over to another app that I
love to use called Word Swag. And there's plenty of different apps that allow you
to create these little memes and things like this. I use the Word Swag to
create mine. Let's see. So this is Word Swag and you can do so many things with
it. You can use your own photos, you can use their stock photos. I use this to
create my highlight thumbnails. I'm going to go to my library and look up the photos
that I want to use for my Word Swag app. Now, I've got this photo right here that
I use for all of my highlights. I'm going to go to next. I'm going to use the font that I
always use and now I'm going to change the font to say "Hollywood". Say, done. I'm going
to change the color to black. So that we can see it. I'm going to move it into the
right position, size it the way I want it. This is such a simple easy process, you
guys. This used to be so difficult, used to have to like have a degree in design
to get these things. Now, I like my words to be underlined. Okay, now I've got it,
it's done. So, I'm going to click Save. It's going to save it to my camera roll. Now,
I'm going to go all the way back to Instagram. And now, look at this, if I were
to go to my highlights, I need to add a new story in, alright? Because I don't
have this little highlight in my stories yet. Remember you
only put things in your highlights that are already in your story. So, I'm going to
go home, swipe right and that's going to allow me to
add something to my story. So, if I do that and I go all the way back up to
that brand new image I made, there it is, boom!
Alright? Size it to fit, make sure it has the same filter that I have on all
of my other highlights and say, add to story. Boom. Them that's done. Now, I can go
back and click new, alright? Now, I should be able to find my Hollywood and
my Hollywood story to add in there. I'm going to click Next. And now I can go... You
can go through your stories and check everything that's relevant to that
highlight. I know that that's the only one I've added. That's, oh... There's
another one. That and now I didn't know that was the only one. They're both in
there. Okay, so I've added all of my Hollywood stories. Put them together and
I'm going to say Next. Edit cover. Remember, I just designed that cover. I want to make
sure the right ones on there. So, I'm going to scroll over, make sure it's in the
light little spot there. Click done and I'm going to type in the word "Hollywood".
Click Add and boom. There it is. Now, I've got my Hollywood. I've got all the
stories that are relevant to it. It's all right there. And I can go back and delete
these if I want. Looks like I have a duplicate in there. That's totally cool. I
can go back and delete that. In fact, why don't I do that right now, so you can
kind of see what that looks like. I'm going to take this one out because I
already have a duplicate of that, that I like better. Click done and now I have my
Hollywood. It's all done. My highlights are all updated, okay? I haven't found a
limit on the highlights yet. You may find one if you, you know, do enough of them.
But I haven't found it yet. And you can do any highlights for anything that you
want. Very simple walk-through with the only thing to remember is that it has to
be part of your story before you can put it in your highlights. it'll stay on your
story for 24 hours, it's going to stay in your highlights indefinitely. Hey, thanks
for watching today. I'm curious about what your highlights are going to be. Tag me
in Instagram. I want to see what you're doing.
Also, if you want to work directly with me and see what that looks like in
growing six-figure business, click on the link
below and let's chat. See you tomorrow.