Hey, y'all what's up.
Realize I need to do one of these growing an Instagram account from scratch updates.
I did the first one podcast style and it was very in depth about my strategy
for the online business launch lab, Instagram account, online business
launch lab is my hub for entrepreneurs.
It has courses and content and things like that for people to
learn how to become social media managers and things like that.
I kind of go more into why.
Separated the brand and what the whole idea is behind it, in that
video, if you wanna check that out, but it is officially Q3.
So I can go through and take a look at how things went in Q2.
Now I'm gonna be honest.
I'm a little insecure about posting this because I know it's not great.
And especially as somebody who is a social media marketing person, I don't know.
I feel like, wow, the growth is really not amazing on.
But what I hope that this little series does and I'll continue
doing it throughout the year.
What I hope this does is really help those of you who are trying to manage
your own socials as a business owner.
Like I am a real example, almost any business owner, whether they're an online
business owner, whether they're a social media manager, whether they're a course
grader, whatever they are, they always say like, the last thing that I get
done in my business is my own marketing.
So I'm.
One of you all.
I'm, I'm trying to not approach this from a social media expert angle, but more as
just a living, working business owner.
I also had a lot of changes in the business over the past couple months,
I made some changes to my team.
So I am really running the business 100% solo right now.
And I was always running this B L account solo.
I just wanna be clear about that, but overall, my attention
has just been diverted.
So I'm preparing for like not great numbers.
So last quarter I ended with 1,350 followers, 1,350.
And today at the semi beginning of Q3, a couple days change 1800 and seventies.
So that is still.
500 followers that I gained even without doing a whole lot, as you'll
see when I talk about strategies.
So I'm actually happy with that again.
Do I think it could have been accelerated if I was like posting
every day and doing all the things?
Yes.
But hopefully, maybe that's a little reassuring to you too.
That if you are a busy business owner, you don't have to be posting, you
know, a new, real every day or anything like that to gain something of a
following for the record, by the way.
My last video, I think I've only posted 1, 2, 3, 4, 5, 6, 7, 8
or nine times in three months.
hasn't been great.
So Instagram only does reporting for 30 days, which is a little frustrating,
cause I can't really give you like the full quarter, but for the past
30 days we reached 1,985 accounts.
So comparing that to the last quarter, my 30 day reach was 5,412.
So.
Definitely dropped and reached there because I haven't been posting as much.
So for those who are new reach refers to number of accounts
that saw my content, essentially.
So number of, you know, accounts that saw one of my posts in
their feed or discover or friend shared it or something like that.
So obviously the less content you post, the less opportunities there are for that.
So that is something to keep in mind.
We click on reach and we look at where our reach came from.
We're seeing a pretty similar split as last time.
Just all of the numbers are a little bit lower, cuz I haven't been posting as much.
So posts actually wait, no, hold on.
Last time reels were responsible for 3,873.
Uh, reach metrics this time it's flipped and posts are the top performers at 2,615.
And actually a lot of our followers as opposed to non followers are
seeing our posts, which I don't know how we feel about that.
Like, obviously that's good because the people who have opted in and wanted
to see our content are actually seeing it, but we're not really getting.
Discoverability, which reels are really where it's at for discoverability.
I talked about that in one of my recent podcast episodes.
I'm seeing that a lot, my personal channel, which has a lot more
followers or personal Instagram account, when I'm posting reels,
I'm getting that discoverability, I'm getting into new people's feeds.
So that's definitely something that I do need to prioritize posting more
reels on this account, but it still is interesting to see that posts can
still get you leverage, you know, they can still work in the feed.
You always hear.
Oh, it's only real is that are getting visibility in the feed.
And I just don't think that's completely true.
We reach 383 accounts with reels 371 with stories and 214 with videos.
So for reels, of course, we're seeing that the majority of that
is that discoverable content.
So we're reaching more non followers and followers.
So, again, this is something that moving forward.
I definitely need to prioritize in the weeks to come.
Now let's go ahead and look at top posts based on reach.
My top post was this one that talked about what your monthly goal should be.
If your annual goal is a hundred thousand dollars per year, the goal
of this post was to motivate and inspire and to let people know, like
you can totally make six figures.
If you sell this many courses or this many service based packages, social
media management packages, this many.
Uh, coaching programs, et cetera.
So that one did seem to resonate with people.
Got quite a few comments and, um, was just a static feed post.
The second was a tweet screenshot.
The third was a carousel, nothing too surprising there.
I don't think I posted any reels in the best 30 days.
So that's why you're not seeing any reels.
I really haven't posted a ton of reels on this account in general.
A lot of them have been carousel.
Or these, you know, just kind of graphic posts.
So maybe that's what people just like on this account, we'll stay tuned.
I'll definitely try some reels, but also keep in mind that my audience
does seem to like these suggestions, these quick tips, these like, you know,
shareable saveable things as well.
Let's just say for funsies, let's go to website taps for the past three months.
What has actually gotten people to click or past 30 days?
Not looking good here.
We've gotten one website click from the top two posts and zero from the rest.
So nothing fun to report.
There could probably benefit from using stronger call to actions or, um, just,
you know, posting more content again.
And let's just go to saves really quick.
I always think this is an interesting metric to look at.
So yeah, the top one, that 100,000.
For year one got saved 49 times, which shows that it is
a valuable piece of content.
It's something people wanna come back to.
It's something people really feel like they can learn from
the three easy real ideas.
Carousel had 27 saves and the prelaunch checklist had 17.
So again, value, value value is really what this account is about.
So there has been a couple of new Instagram features
since I did my last video.
And the biggest one that I wanna focus on is the pinned.
Feature.
So since this online business launch lab account is primarily meant to sell my
courses, I want to come up with a fun way to display my signature courses.
Now I have more than three courses available on the online business
launch lab.com, but there are definitely three that I feel like
are top sellers and are, you know, higher ticket items, things like that.
The social media management accelerator.
Online business launch lab course.
And I would say the social media management toolbox.
So I think I'm actually going to spend some time today working on designing three
posts that really tell the story of those.
And that also go along with the feed.
I do really want a cohesive nice feed.
So, uh, we're gonna, we're gonna work on our road to recovery
and I will get back with you.
Okay.
So the next time I talk to you all in one of these updates, I'm hoping that I will
have those three pinned posts created at the top of my profile, driving to
those top products or those most popular products or something else who knows.
Maybe I'll change my mind about the creative direction, but I definitely
wanna use those three pinned posts.
Then I also want to make sure that I am on a regular posting schedule where I'm
posting at least three times per week.
One of which.
Of those posts are a real, so hopefully I'll be able to stick to that.
I've already created one reel since I recorded this just about a week
ago and it seems to be doing well.
And lastly, I wanna make sure to use stronger call to actions
in my post copy on Instagram.
And I also want to use that Lincoln bio section to drive
to different free resources.
For example, I have a webinar coming up.
If you wanna join, I'll leave the link down in the description.
Actually, you can also just go to online business launch lab.com/events.
Anyway, I wanna make sure that I'm referencing like those
free things referencing my free downloads, things like that.
Um, because it just is a good place.
It seems like people.
Really like the educational content.
They like those tutorials and guides and things like that.
So let's make sure that we're sort of activating the audience
and using that link bio space.
So that's it for today's video.
Thank you so much for tuning in.
I hope it was helpful, enjoyable in all that.
I'll talk to you in the next one.