I'm outside the first Lidl to open in Metro-Atlanta. Lidl is the German
supermarket chain that invaded the United States with its first stores
about two years ago and is now open from New York to Georgia along the eastern
seaboard will continue to expand. Lidl is somewhat like a store you may be
familiar with Aldi. I want to give you a tour, show you why people are lining up
before they open in the cold. It looks like any other Publix or Kroger you walk in,
a nice selection of flowers but the big difference is as you walk through the
store you see produce of course, a fresh bakery but the big difference with Lidl
the prices. They are so much lower. Like Aldi, the prices tend to be
somewhere around 40% below what we're used to. I want to take you on a tour
show you why this store is so much more affordable. As a German supermarket
one of the things that you would always find in Germany is a fresh bakery. So in
Lidl just as if you were walking into a town like Berlin or Munich or wherever
you will find fresh-baked breads of a variety of styles that are of a caliber
we're not used to. Like most people I'm really picky about produce because it's
hard to get me to eat my fruits and vegetables so this is an area where
you'll really decide shopping visit by visit and item by item whether or not
they've got the quality right. The prices absolutely, but you'll decide on the
quality. There is no butcher on site like you'd have at maybe a traditional
full-service supermarket. Everything's already prepackaged, the prices are an
area that you're going to see Publix and Kroger respond to really hard. The kind
of items like these chickens that people would price compare per pound you're
going to see all kinds of special deals appearing immediately at Publix and Kroger.
So the way the pricing works at Lidl is something that's a white label like this
tells you the item below, regular price. If it's got this one it's telling you
hey this is a special short-term deal you've got to grab this. Milk is one area
that we in Metro-Atlanta have always comparison shopped and this is something
that you're gonna see at Kroger, Publix and Walmart that they're going to be
watching like a hawk how Lidl prices their milk. Aldi will be watching Lidl
and if you love milk you're gonna love the price wars we're gonna have for
months to come. Now this is my favorite section of Lidl, it's the non grocery
part that is kind of like a big treasure hunt that every week has different items
and walk with me if you will. We have a power drill here we have a kitchen item
a lot more kitchen items here. The idea of this is that you can find so many
things that are useful in your life that you never would have thought about
finding in a micro supermarket, by micro this is less than half the size of the
typical Kroger or Publix and 1/7 the size of a Walmart Supercenter. If you've
ever shopped at Aldi this is really similar with all private label
dominating the store. There are scattered name brands in here but the real
emphasis is on having minimum selection in each category with ultra low prices
in that category and store brands you'll have to decide whether you trust or not
but you look at the prices through here and you compare shopping somewhere else
you'll see a big difference for your wallet. This Lidl is about twice the size
most of them in Metro-Atlanta will be roughly twice the size as the typical
Aldi so it's a much wider variety of goods in the store so think of it like
Aldi on steroids but both of them very very aggressive with
pricing and creating real fear in our dominant players here Publix, Kroger and
Walmart. So would you think you'd buy wine at a store like this? Well actually if
you're following your mind, your wallet and your taste buds you would because
they select very high-end wines that they can buy in volume at a really low
price. This one's a multiple award winner believe it or not it's only $7.99 a
bottle. Checkout is not done self-service, it's run up by a traditional cashier but
then you have to put your own items in the bags. So what happens is basically
two people are being rung up almost simultaneously the first person's items
go here, this goes across they have to bag their items, the second person's rung
up and you better not hold up the third customer because the whole idea is speed.
So this is really a neat experience for me because you know how thrifty I am. One
thing I don't have to worry about, a difference with Aldi, I can get the cart
without a quarter. Speaking of saving you nickels, dimes,
quarters and dollars anywhere a Lidl has opened up along the eastern seaboard,
the traditional supermarkets are terrified and it sets off massive price
wars as they're trying to drive Lidl back to Germany and so in the meantime
you're gonna get unbelievable savings as Lidl grows across the United States. Hey
you want to save money every day? You want to subscribe to our YouTube channel
and go to Clark.com, go to ClarkDeals.com.
My goal: To stretch every dollar for you