- Hey, it's Emma, your GoDaddy guide for today.
I'm gonna help you brand your business
with my co-host Justin Nealey.
Hey Justin, what's up?
- How are ya?
- I'm good, how are you?
- Phenomenal.
- You know that old saying in marketing.
- If you're speaking to everyone,
you're actually speaking to no one.
- No one, right?
So you want to really niche down.
Follow your niche to get that rich, right?
That's a little,
little dad joke there. - Ooh, catchy.
When I think about branding your business,
obviously, there's a lot of questions.
Where do I start?
Where do I begin?
First thing that comes to mind,
and I get asked by local heroes a lot
is target audience. - Yes.
- How do you know what that is?
How do you define that?
- That is such a tough question, right?
So, when I talk to a lot of entrepreneurs
and people just starting off,
and I ask them who's you your audience?
Who do you wanna serve?
And they're like, "I want to have everyone as my customer."
(laughs)
- Give me all the money.
- All of them, everyone, and that's such a bad idea
because not only is it super expensive
to try to acquire everyone,
you become just a generalist.
You're not really known for anything.
I would start by figuring out
who you actually like to serve.
Who is your most preferred customer,
or your favorite person to serve in your business.
And really, make a story around that.
So if you were my target audience, right?
I would say Emma, she lives in California.
She really loves to surf and skate.
She loves coffee.
But, she likes to spend a lot of her time on social media.
And really build a story around that so when--
- He really gets me - Right?
Soul mates.
But, so when I go and create my messaging and my content,
I create if for you, and your story, and your pain,
and what you really want to solve, right?
- Which makes me feel valuable.
- Right, and it's for you. - I feel heard.
Yeah.
- And that doesn't mean
that you can't help out Jessica, or Sally, or Billy,
when they come in and want your services--
- Don't forget John.
- And John, and Eddie, right?
But, you can still serve them,
but your messaging has to be about Emma.
- So, that makes a ton of sense to me.
But it also, just now another question's brewing.
So, that seems like a goal, right?
So goal one, find your target audience.
But, it's more than that
when it comes to branding your business.
So, what do you do next with goals in general?
What other goals should I be keeping in mind
at this stage of my business?
- Well, you want to define what's important to you.
What is your goal?
You should have something that your trying to achieve,
otherwise, you don't really know what success is.
And I would really focus on small wins.
So first off, get a website is that first step.
And then get your first customer.
And then you get your first 10 customers.
And then you kinda grow and grow and grow.
And that kinda snowball effects.
'Cause a lot of business we talk to,
they get scared of all the things they have to do.
Instead, start small,
figure out what that first small win you can do,
and then grow from there.
- I do the same thing
just when I wake up on a Monday morning.
(laughs)
If I think about everything I have to do
for the whole week--
- You're goin' back to bed. - Yeah.
- Covers over your head.
- I'd be like, "Let's, this
isn't going to happen today." - It's not actually Monday.
- One of my favorite things
about speaking to local businesses,
it's like they're so unique.
- Right. - Right?
So I imagine when it comes to branding your business,
that's something you want to take advantage of, right?
- Yep.
- What is it about my coffee shop or my retail store,
that makes me unique?
What makes me stand out?
Is that part of building your brand?
- Oh, absolutely.
You have to be unique, right?
If you imagine a line,
and on this line we have crazy,
and the middle is mainstream,
and on the right is prolific, or unique.
Well you want to be, basically, right there.
So like with your idea that the business I'm stealing,
the Coffee and Kickflips--
- There he goes again. - that's kind of on (laughs)
that unique spectrum, right?
There's a lot of just coffee shops,
but there's probably no coffee and skate park shop, right?
- Well now there will be because he's revealed our secret.
(laughs)
coffeeandkickflips.com
But, so you want to kind of make yourself different
from the rest,
'cause everyone in the mainstream, it's commodity, right?
And that's why we build a brand.
That's why we try to be unique,
is to try set us apart,
and really be someone that someone wants to follow.
And then, kind of following up on that,
I'm gonna lean on you for a lot of this, is social media.
- Yes. - Your brand,
- I was waiting for this part. - that platform,
is just so phenomenal at growing your brand and your reach.
So, if I'm a small business owner,
I'm gonna lean on you,
what are some of the platforms that I should be on
if I really want to build that brand?
- Yeah, so you want to be on Facebook, Twitter, Instagram,
also don't forget your Yelp and Google listings.
- Okay. - These are the most important
for a local business.
But to your point about being unique,
you know you already are,
but you need to voice that across your platforms.
- Super important. - Your speaking to,
yeah, that specific, ideal customer rather,
- Yep. - to come into your business,
and spend money with you.
- And when you're on social media too,
you have to make sure that it's not about you.
Yes, it's your company.
Yes, it's your brand.
But your brand is there to serve your audience.
And if you position them as the hero, you win.
- Absolutely.
Let your customers sell you.
Let your customers get your next customer in--
- 100% - because it's word of mouth,
which is social media.
- Yep.
- All right!
So, that's a wrap.
I want to give a huge thanks to my co-host, Justin.
- Thanks for having me.
- Yeah, thanks for showing us
and teaching us how to brand your business,
a very hot topic. - 'Cause brand is everything.
- I'm sure you have questions and comments.
Be sure to leave them below.
And also, subscribe so you can get more videos like this.
Cheers, see you soon.