- One of the ways content creators
make their money on YouTube
is through brand deals and sponsorships.
So today I'm gonna actually walk you through
some of the things I did for my media kit
that I think can help a lot of you
with wanting to get sponsorships and brand deals
because when you put together a really solid media kit,
it gives companies context on how you can provide value
and whether you are a good partner for them.
So let's get into the video.
Hey everybody, this is Roberto Blake
helping you create something awesome today,
welcome back to the channel.
If you're new here, welcome.
My name is Roberto Blake, I'm a creative entrepreneur,
public speaker, and on this channel
I like to do online business advice
and teach you how to build your brand online.
So if you're into that type of thing,
make sure you like and subscribe to the channel.
Now some of you may or may not be familiar
with what a media kit is.
It's basically a presentation deck
that you could use as an influencer
in order to help brands better understand
the value that you provide as a partner.
So it's kind of like a business slideshow
telling people what you're all about.
There are a lot of things
that you can include in a media kit,
the most immediate things that people think about
are the statistics around their social media following
and also the rates that they charge
for different types of sponsorship opportunities.
And while these are the basics
and you would think, "Well, I could accomplish that
"in one page or two," the reality is how you present
and how you communicate to a brand really does matter
and there are some key things that they care about
that most influencers overlook.
For those of you who have never worked
a corporate job before, or never had to do presentations
or slideshows in front of people, context is really the key
and how you present things is very important.
Allowing people to focus on one idea at a time
with your presentations is probably the clearest way
that you can demonstrate the value
that you want to get across
and help them absorb the information better.
When it comes to brands, I think there are a lot of things
that influencers don't really qualify in general
but most influencers don't even make media kits
to begin with.
So let's walk through a couple of the slides
that I happen to put in my media kit.
One of the first things that I put in my media kit
was a slide that outlined the opportunities
for doing sponsorship with my channel,
because doing a sponsorship
could mean a lot of different things.
Are you mentioning a product?
Are you showcasing a product?
Are you doing a giveaway?
Is this a sponsorship of a livestream?
Are you gonna be a brand ambassador
for the companies at events?
Are you going to partner with them on that?
Are you going to host something?
There are so many different ways you can do integrations.
You could do a campaign, you could do a dedicated video,
you could amplify them in your other social media platforms.
There is a lot that you can do with brands
beyond just either a dedicated video or a shout out.
Those are the two most common things,
but the relationships that you build with a brand
can be extensive.
And so I think letting them know what's on the table
and letting them know that there's a variety of options
is in your best interest.
In many cases, you could bundle a lot of these things
which would actually get you a better rate.
This is something most influencers don't think of
whether they're YouTubers, streamers, or Instagrammers.
Most influencers overlook these very simple things.
One of the other reasons
I think you should build a media kit,
it's just kinda of organize your thoughts
in terms of how you want to work
with brands in the first place.
So then one of the other slides I include
since the opportunities are out there
is I also tell brands what they can expect
in every video that we do and I also give them
a variety of options.
So that just kinda clarifies what the value can be
to a brand and also it shows them
that there might be things that I offer
that maybe another influencer that they're looking at
doesn't offer with regards to their brand deals
or their integrations.
Anything you can do to help a brand understand
who your audience is is important.
Now in most of the social media platforms
it's gonna be me looking at your analytics
and giving them some of the demographic
and geographic data around your audience
like what are their age ranges,
what's the ratio on the gender,
what areas are your audience concentrated
in terms of do you have mostly an audience
in the United States, or is it abroad,
what's the deal there?
These are things that they would want to know
but if you can give them more information
about your audience and you can tell them
some things that are gonna help them
really understand who the consumers are
that you can reach, that's gonna be really helpful
and it probably puts you in a better position
to work with the the right brands
that are in alignment with your audience.
Obviously brands wanna see the numbers,
they wanna see your social media reach,
but they're looking for consistency more than anything else.
Just having a few videos that went really, really big
is not really what they're looking for.
And if you have videos that are specific
that kind of line up with the brands that you're looking at
that did very well, you can show them
that those videos are the ones
that perform best on your channel
and you could probably include
some references to that in your deck.
I'm not against that.
So you could get as detailed as you want
about some of these numbers
or you could just kinda give them the averages,
it's totally up to you.
Now if you've worked with other brands in the past,
that actually goes a long way in your credibility
in working with new brands going forward,
so I think that you should find some way
to highlight that in your media kit and you should convey
that you've done a great job for those brands.
If you could showcase any results that you've produced
that are measurable for those brands,
then that would probably be in your best interest.
And of course you want to give sponsors rates.
Now not everyone wants to put their rates
or put a hard number in their media kit
because you want the room to negotiate
and I'm totally for that.
In fact, I wish more influencers would negotiate
or learn to negotiate better
when it comes to their brand deals.
In fact, I did a whole video specifically
insisting that people learn how to negotiate
and giving them some tips for that
and almost nobody watched it
because again, people would rather watch videos
about how to grow an audience,
how to get big on YouTube or Instagram
than frankly how to make more money,
and that's why they don't.
Now in terms of designing your media kit,
you can use any design tool that you want.
I have a background in graphic design and advertising
so I used Adobe InDesign and I did all of that myself.
I tend to do most of the graphics and branding
for all of my YouTube channel, social media,
and you know even my online business,
I tend to do those things myself.
Outsourcing it would be practical from a time standpoint
but I'm also kind of picky
when it comes to design sometimes.
So that's just the route that I go.
I'm all for you hiring somebody
who can actually help you with this
if you don't have a background in design.
So I'm gonna link to some websites
that you can use to hire freelancers.
Those are gonna be linked down below,
I'm also going to link to some design tools
that you can use if you wanna do this yourself,
maybe you want to use something like Adobe Spark
or maybe you want to use PicMonkey or Canva,
or something like that.
Me, I'm more of a Photoshop and InDesign guy,
that's just my background,
but you can see that it looks really good
when I design presentation decks like this,
so maybe that's the direction you wanna go in.
There aren't really a lot of resources
or templates out there for YouTubers or influencers
who want to do media kits and things like that
for themselves, so in my YouTube Starter Kit,
this is a product that I made
that I sell where I give you guys templates as YouTubers
for YouTube thumbnails, YouTube channel artwork,
end cards, graphics and things like that.
I am thinking of including a media kit template
that you guys can customize on your own
so if that's something that you're interested in,
let me know in the comment section
so we can add that to the YouTube Starter Kit.
But if you wanna buy the YouTube Starter Kit for any reason,
you can go to awesomecreatoracademy.com,
I'm gonna link to it up here in the info card
and in the description down below,
probably in a pinned comment
so that you guys can buy those templates.
The YouTube Starter Kit is like $99
and there's over 160 downloads plus in it
and we're adding new stuff to it all the time.
So if you're interested, that is available
and you can buy it now, supports me, supports the channel.
Question of the day, what is your biggest challenge
when it comes to brand deals and sponsorships
and trying to get hired with brands as an influencer?
Let me know in the comment section what your questions are
so I can make more videos around this topic
and help you secure the bag.
Anyway, like this video if you like it,
don't forget to subscribe,
check out the other awesome content on the channel.
As always you guys, thanks so very much for watching
and don't forget, go out there
and create something awesome today, take care.
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