graphic design trends might just be the most useless thing in existence or they could be
a powerful tool in your workflow this largely depends on what kind of graphic designer you
actually are but here's a serious question are you getting left behind how does someone even keep up
with design trends and according to behance glass and crystal is a design trend this year so should
that matter to me or to you as graphic designers if say for example i'm designing a stranger things
promotional poster and i decide to slap on some gradient styled crystal or glassware onto my
design is that the right move in this case it's more than likely not but we'll get to that later
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a stellar discount promotion later in today's video firstly we need to look at how to properly
grasp what is trending in the graphic design world before we can determine if it's worthwhile or not
you can decide towards the end of today's video if you are in team trend or team i
don't really care about trends when it comes to identifying what is trending in the design world
here's what you need to be doing let's jump into one of my favorite all-time places online
http stir this website showcases awesome examples of website designs it's kind of like website
exception subconscious security but as i'm looking through these websites i'm looking for patterns
for example i can see that a lot of these designs are focusing on decorative fonts
and actually often serif decorative fonts and that's as seen here on the milton textiles design
and then further down here with the yellow and black fill trail design and you'll soon see where
these fonts lie in terms of design trends i then move to my mood boards and i can take screenshots
of the design trends that i see and place them under the typography section basically here i'm
just building up an overall landscape or image of the current design world and this is very powerful
to do because you can have it there as a resource whenever you want to embark on a new project and
keep changing things as the graphic design world evolves from month to month so the fonts we just
looked at are a direct representation of the art nouveau trend that has graced us with these fonts
being used all over packaging website design and logo design this year and when it comes to adding
things to your mood board for design trends it's just a case of literally using google and having a
good search around but that brings me to the meat of this video the crux of everything does it even
matter do graphic design trends make a difference at all well the short answer to that is well maybe
you see it really comes down to what you're designing and who you're designing it for and i
will explain this with some relevant examples very soon but first we need to lay down two unbreakable
rules when it comes to design trends rule number one is to keep your clients needs and their brief
as a priority trying to jam and fit a design trend into a project brief that just doesn't need it
is not going to end well for you rule number two is that making useful design trends doesn't mean
you turn into a photocopying machine where you command c and command v your way through a project
you need to make it on your own and you need to use design trends as part of an overall design
one instance where using a graphic design trend could be a very good idea is designing things
for a brand and i don't actually mean the brand's identity i mean products or assets that the brand
exports out in terms of marketing and advertising a trend for 2022 that is pretty hot right now is
design nostalgia from the 90s if you're designing something for a brand that targets people who were
kids or in their 20s during the 1990s playing on that nostalgia with fonts colors and themes
linked back to that time will help to target that audience and they will resonate with your design
a whole lot more something else very popular now is brutalism and experimental design or typography
this is also known as anti-design now should you be splashing a ton of brutalism all over your
projects of course not but if you're working on a project where you want to or you need to
make a bold statement that delivers a shock to the audience maybe this could be an option for you to
use design trends are a tool they exist in society because humans like to move and think in packs
making use of a design trend can actually align you in specific communities and can help deliver
a message more efficiently if the trend conflicts with the message then ignore it completely
so with that being said are you team trend or team i don't really care about trends but finally
what are some of the strongest trends right now in 2022 i've already mentioned art nouveau typography
brutalism and also crystal and glassware but quickly here are three more trends that are
rising in popularity right now so combining 2d and 3d graphics into one single design 3d graphics
and the software that make them is becoming more and more adopted with each passing month
there is a trend occurring where those graphics are mixed with 2d assets as you can see with
this facebook base design next again we have 3d but this time exclusively 3d characters i
personally see these a lot on websites like free pick or environments and i see them as downloads
for designers to actually use on their projects as more and more people learn to use 3d programs
expect these sorts of trends to grow even further and the third trend is holographic designs now i
personally here at satori graphics love this style and it's often mixed with bold sans-serif fonts
they're actually really great to use on social media posts and things like that
but just remember always to consider the message and the audience for me using design trends
isn't a black or white thing it's not all good or bad that is of course if you don't talk about
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via the link in the description box below but if you want to learn more about anti-design or
brutalism just click a video on screen and until next time guys design your future today peace
you