Snapchat marketing from beginner to experts the good thing is about snapchat
there's really not a ton that you need to know so if you want to learn how to
market on snapchat stay tuned we got a good one for you today all right welcome
back and thank you for joining me my name is Jordan Steen also known as
Cereal Entrepreneur and at our channel we talk all about starting a marketing
agency building a brand online or just using digital marketing to build any
business online so if you're interested in any of those topics make sure to hit
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everything that we do and give away here at my channel oh and PS make sure you
stay tuned to the end of today's video we'll make sure you get access to our s
MMA checklist and free two-week training that goes through a lot of the
information you're gonna want to be aware of and know about when you start
your agency so why is snapchat important for marketing let's look at some quick
information about the platform first first and foremost they have 191 million
active daily users and get about 10 billion views per day so that's a
decent-sized social media marketing platform now let's look at the
demographic breakdown because this is where it becomes a little different than
most of the other platforms out there number one is the fact that the majority
of the platform is under the age of 35 okay and actually the majority of that
group of people or age group of people is actually under 24 saying that
snapchat is a super young user base or user audience so if you have a product
that caters or a service that caters to a younger demographic getting on this
platform and making sure that you're reaching younger people and getting them
to engage and talk with their parents about your product or service and
getting them to buy it for you is still going to be an effective method and
something that you want to consider and a cool thing is about 74% of the users
18 to 24 use it daily that is a huge demographic of people that are using
this platform every single day meaning you're gonna have an easy way to reach
those users now obviously since it has such a different demographic of users
compared to that platforms like Facebook or Instagram the competition is actually
a lot lower on snapchat than the other platforms so if you are looking for
way to use your budget more effectively with a younger audience this is gonna be
the best way for you to do that another benefit that snapchat has is it seems a
little more authentic because of the fact that there aren't just ads being
thrown in your face the entire time you're on the platform you don't really
feel like you're in the middle of a business transaction
whereas on Facebook and Instagram you might have that feeling so understand
the difference here is that it is not ad driven even though this is how snapchat
is making a lot of their income and their revenue the user experience
doesn't really seem like you're bogged down with ads so that is a huge benefit
to you as an advertiser not to mention even when you are creating ads on
snapchat they're used in a native way meaning they're kind of split in between
your friends stories and you know ads stories that you're trying to see
because you visited a website previously so it seems more authentic more native
to the platform so have you used snapchat as a marketing tool yet either
for yourself your agency or your clients if so I'd like to know how you've been
using it and how it's been effective or not effective what has worked or what
hasn't worked leave it in the comments right below this video from there I'll
pick one story that somebody leaves down there or one explanation somebody leaves
down there and we'll give away a mentorship program to one lucky winner
so how our business is using snapchat to promote their products their services of
their content the coolest thing about snapchat is actually allows you to add
links into a story that you create or even with a message that you're sending
to a potential viewer or audience member and that allows you to easily let them
swipe up which you've heard that phrase or that terminology before but that then
takes them to a landing page of some kind whether that be on your website or
a lead magnet or whatever it is that you're trying to drive them to the great
thing is anybody can do this and it can be super beneficial to getting new
traffic to your websites especially in an area or a space that is less
competitive the second thing you can do is creating a snapchat ad obviously that
is a way to promote your business on snapchat now snapchat ads aren't very
popular and the reason why is because they do have a fifty dollar minimum per
day as far as your ad spend is concerned and again the demographic is much much
younger than any other platform so it makes it more difficult to reach
audiences at large but the good thing is snapchat ads are really easy to execute
because again all you're really doing is shooting a quick story with a swipe up
called and so really all you're trying to do is
focus on making your story or whatever the ad is going to be about super
engaging and super interesting something that's going to catch my attention and
draw me to swiping up another great benefit is it's very similar to setting
up a Facebook ad so if you've seen anything like that before you really
don't have to learn anything new about snapchat ads another way to promote your
content on snapchat is to use sponsored lenses and sponsored lenses are a way
that you can actually pretty much submit your brand for other people to use and
attach to their stories now this is a lot more expensive than some of the
traditional ways of marketing but it is a super effective way to spread
awareness about your brand next is going to be running simple contests and you
can easily use snapchat as a platform to run a contest by creating stories and
then again adding a swipe up feature to a landing page where they can sign up
for a contest or join a messenger list to get updated about a particular
contest sneak peeks are actually a really great way to drive people to your
content or to your website now what you can actually do is start creating
content about a product or service that hasn't launched yet or maybe a vent and
event your hosting that hasn't come out yet you know you can actually create
content and people enjoy seeing stuff before it actually happens another way
is behind the scenes type of content people like to see what's going on
behind the scenes and see that you know you're just a business you engage with
other people just like any other group of friends or anybody else out there in
the corporate world would so make sure that if you're creating content show
them what people are doing at your office show them what's actually really
going on in your day to day life or operations and like I mentioned in the
beginning everything with snapshots pretty simple so to look at the data for
your snapchat account really all we're looking at is views and engagement as
far as swipes right how many people have actually swiped up and clicked something
and how many people viewed it another thing you could look at is screenshots
because people screenshot are stuff like will post a quote sometimes and people
will screenshot it and save it for later or reuse that as content right so there
are really three things you're checking the two most important one our
impressions and clicks or views or swipe ups right anything like that is going to
be important and then if you see people screenshotting something it might be
super valuable to that audience especially if someone or if a particular
story has a ton of screenshots taken of it right that might mean something you
can use for another piece of content later or even another
campaign later so if you're looking for another video on snapchat marketing tips
and hacks we created a video a little while ago that is still super super
valuable right now so check this one out up here in the top right hand corner or
you can come back to it later and click on it then now the final thing I want to
talk about with snapchat marketing is understanding that is actually a great
platform for communication as well so by that I mean using it as a customer
service Avenue for people to send messages to you and communicate with you
about your products or services what's going on with the business problems they
may be having or successes that they might have had or you know love that
they have for the product or service it makes for a great communication platform
at least for younger audiences because that's where they're already
communicating on a day-to-day basis anyways
also if you really want to get personal you can use it as a way to do
face-to-face communication because now you can do video calling with snapchat
so why not set up a face-to-face call and do a consultation with someone if
you need to right this is a quick way to get potential customers informed about
your products or services and adding that personal touch at the same time
because you're setting up a phone call with a but guys like I said snapchat
marketing is actually super simple and it's because of the fact that they just
haven't expanded as a platform large enough yet they need a older demographic
they need a more complex advertising platform for us to really put more time
and effort into teaching snapchat marketing but we know that we've laid
some golden nuggets in this video for you and we hope that it's actually
provided you some new information that you can take and apply to your campaigns
and as promised since you stayed till the end make sure to check right below
this video in the description or the first comment at the very top and find
the link to the checklist for our SMMA training I know you guys are gonna love
that it's about two weeks long once you sign up for the list we're gonna send
you all kinds of stuff to your email for the next two weeks well that's it for
this one guys I will see you on the next one until then Cereal Entrepreneur out
ready to start living the six-figure work where ever be your own boss
lifestyle well at Cereal Entrepreneur Academy we'll teach you how to use a
laptop and Internet to start your own social media and digital marketing
agency get started with our free Facebook Ads training links in the
description below guys see you in the course Cereal Entrepreneur out
you