- Do you know what the best moat in business is?
See these days, anyone can cop your features, your product,
your services, your marketing
but there's one thing
that is really hard to copy,
and that's your brand.
Hey everyone, I'm Neil Patel
and today, I'm going to break down
a detailed newbie's guide to building your brand in 2020.
(upbeat music)
Before we get started,
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Tip number one, be active member
on the most targeted communities
that you can think of in your space.
And most importantly, help people out.
Comment on other blogs adding as much value as possible
and help them.
Participate on Facebook groups
that are related to your niche.
Teach people one-on-one in these communities
how they can be better.
Go to places like Quora, Reddit, Yahoo Answers
and help out people in all these areas.
This will build up your brand in these communities,
and when you do this, what you'll find is you'll be known
as a expert over time.
It won't happen over night but over time.
Now here's a secret, when people answer
other people's questions and they're like,
yeah, I want to do this for brand building,
most people just do this with one sentence
and people can see right through that.
If you want to build up a really big brand
and have a loyal audience,
you need to go super in depth.
The more in depth you go, the more you help people,
the better off you are.
So I wouldn't go and just write,
hey, one or two tips here or there and answer it.
I would try to actually include paragraphs
and if you want super pro tip,
what you can do is you can actually take the questions
you're answering and create blog content around it
that goes super in depth.
And if you're not sure what questions to write
these content pieces on, use Ubersuggest.
Go to the keyword ideas reports.
You'll see a questions tab.
It will show you all the questions people are looking for
within your space.
Now here's some motivation for you.
One of my students,
Gerard launched his skin care website years ago
named Skin Care by Elena.
He started helping people out, answering their questions.
When he did this, he got 931 visitors during his first week
and 12 sales, it's that effective.
Tip number two, be a guest on other people's podcast.
The concept of a podcast tour works so well.
Like book tours, you go around the world and you speak
and people buy your books.
You can do the same on podcasts
but you don't even have to leave your living room.
Heck, you can have Netflix on in the background
put it on on mute and be on a podcast
and start spitting out some advice.
So hit up everyone in your space
and ask them if they'd be open for you to be a guest
and break down some of the things that you could talk about
that's relevant to their podcast
that their listeners would want to see
that would also help brand you as well.
Now if you don't know how to find these podcasts,
you can go to the iTunes store
and look at all the podcasts there
or you can just Google keywords
in your industry's space podcast,
and you can see a list of all the podcast that are going up.
So a good example of this is if I'm a coach,
I would be searching for Tony Robbins podcast interview
and that will show me not just Tony Robbins podcast
but all the other podcast that had Tony Robbins on there
for a interview, and I could also hit up all those people
and ask them if they want me to be on their podcast
because they had Tony Robbins who was on there,
who's a coach.
If I'm a coach as well, that's a good fit.
Now here's a pro tip when you're doing your outreach,
start off by only hitting up three people
and give them three different topics
that you can talk about.
So if you hit up three people,
give them each different topics that you can talk about
and the reason being is you'll start seeing what resonates
with people and that will give you more ammunition.
So when you hit up three more people,
six more people, 10 more people,
you start giving them topics
that you know that other podcasters like
versus ones that no one's responding to.
because if you're giving topics that no one wants
and you start hitting up 20 podcasters
and giving them all the same topic.
Well if none of them liked it,
you're not going to go on any of these shows
and then when you respond and email them back
and give them good topics, they ignored you the first time.
They're like, oh, we already got emailed by this person,
let's just ignore so you don't want to burn your bridges
with all those people.
You want to start off small.
Only email three people, test out three different topics
and then from there, expand.
Tip number three, create your own podcast
and interview guests.
This is great because if you had interviewed
the Tony Robbins of the world
or anyone who's a influencer within your space.
Because you're associated with them,
you're on the podcast with them,
it also boosts your credibility as well
and this makes you seem more like authority
which helps build your brand.
Now, the key with this because I've been on a lot of podcast
and people interview me.
If you don't ask them good questions,
the podcast won't do well and it won't help you out.
People will just be like,
oh that was terrible podcast interview.
So I want you to listen to all the podcast that any guest
that have been on,
look at the questions they answered.
That will help you figure out
the right questions to ask them
because you don't want to just regurgitate the same information
over and over again.
You want to ask them new stuff that's personal
that they're not talking much about
that makes your episode so exciting
that they'll want to share it on their social profiles
which will then increase your traffic,
and also boost your brand as well.
Tip number four, co-publish content.
I've done this many times on several of my websites.
I had "The Advanced Guide to SEO"
that I did with my cousin Sujan Patel.
I've done advanced guide or a guide on personal branding
that I did with Aaron Agius.
I've done so many guides with other people.
This has helped build up their authority and mine.
It's reduced my workload and this is great
because then I can create more detailed guides
without putting in as much time
which then gives people the type of content that they want
and it gives me really good authority.
So go find other people who have a brand
who have a audience, co-write content together
and what you guys should both so is when you publish it,
you both promote it to your audiences,
your email list, your social profile.
This works super well.
I found that blog posts works well for this.
Videos work really well from a format typing
so doing those two work well.
Podcast work well for this as well.
For example, I do a podcast with my cohost Eric Siu.
Him and I do one together which allow us
to both build up our brands together,
and I've also done this with webinars
where I'll do webinars with other experts
from companies like Optimizes of the world
or the WordStreams of the world
and it's helped build up Larry Kim's brand
as well as my brand as well.
Tip number five, be very active on Pinterest.
I get roughly 413,000 monthly visitors from Pinterest
each and every single month on one of my websites.
Now of course not on neilpatel.com
but I have another website out there
that does extremely well.
Now, it's not me who's the brand, it's someone else
and it's in the health space
and they do extremely well putting stuff on Pinterest.
So Pinterest is a great place to not only get traffic
but you also find that it can drive sales really well.
And the cool thing about Pinterest is once you've built up
that momentum and you're getting the traffic,
you don't have to do a lot of work to maintain it.
So, I found that the first three months
are the toughest in which you have to participate,
create a bunch of graphics and you can use Canva for this
to make really nice designs,
and then you just use existing templates and color schemes,
and you can create content that are engaging,
interactive like mini infographics.
I'm also part of public boards
and that helps as well when you contribute
to these public boards, engage with the community.
That helps you get more traffic as well
because more groups you're active on,
you'll find that they'll engage
and come back to your website as well.
Tip number six, bring people back
to your website as much as possible.
I'm a big believer in the rule of seven.
When someone sees your brand seven times,
they're much more likely to engage and remember you
which builds a brand.
So I do this through three main ways.
First, push notifications.
I use a free toll called subscribers.
People subscribe through push notifications
when they come to my website.
When I release new content, new features,
I send a push back out through subscribers.com
to get them back to my website.
A general push can get me around six to 7000 visitors.
It's that effective.
I also do email blast.
I use Hello Bar to collect emails
and then through ConvertKit, I send out email blast.
You can also use Mailchimp, that's a free solution.
Hello Bar is also free.
I collect emails through pop ups, exit pop ups, quizzes
all through Hello Bar even sliders.
And then, I send a email blast for new blog post,
new features, new products, new services.
The third way, chatbots.
So you can use MobileMonkey or ManyChat.
I chat with people, engage with them,
get them to come back.
I prefer the many ManyChats
and the MobileMonkeys of the world
because then I can use Facebook Messenger
to get people back to my website.
And tip number seven, launch your own tool.
I do this with Ubersuggest.
If you haven't seen it, check it out.
It's helped build my personal brand.
I got so many more brand queries
after I launched Ubersuggest.
You don't have to build your own tool like me.
I took a atris SEMrush mos gave a version away for free,
that's what I call Ubersuggest.
But what you can do is just go to sites like
CodeCanyon.com and find free tools that cost,
technically they're not free
but tools that cost like
$10 to $20 or $30 or $40.
Put them on your website and then release them.
There are tools on everything
from the car industry to the mortgage industry
to the health industry literally.
They even have SEO tools that you can buy for 40 bucks,
put them on your site and give them away for free
which will help build your brand.
So if you need help creating that personal brand
which is going to be the best moat in the future,
check out ad agency Neil Patel Digital
or if you just have any questions or comments or concerns,
leave a comment down below
and I'll answer and help you out.
Thank you for watching, make sure you subscribe,
share this video, have a wonderful day.