hey guys to celebrate hitting half a million dollars in sales I'm gonna be
revealing to you guys how I'm currently scaling to 10k plus the day and I'm
gonna be revealing with you the revenue the ad spend and the profit as well so
basically you'll get access and you'll see my Shopify dashboard you will see my
ads manager basically and you'll also see all the metrics dashboard so make
sure to say till the end of the video because I will make a pop-up and I will
basically show you a winning product that you can test that is a potential
winning product so make sure to say till the end of the video so you don't miss a
potential winner as well so in my last video I talked about how how I've been
penalized by Facebook basically I had low customer feedback score and my ads
got heavily penalized and here you can see the revenue was very very low and
even on some days I was just losing money
I was working very very hard for several weeks now to improve my customer
feedback score and we finally managed to make it better you know I'm still
penalized but it's still but it's just way better than before you know and as
you can see so I was at 1k a day you know it's just basically scaled very
very quickly I'm just scaling very quickly so let's just show you from
Sunday or let's just show you from here Saturday till now so I was making so you
know on Saturday I think this is Saturday
I made 1k basically 1,300 then I just decided ok right now I can scale before
Chinese New Year's so I just scaled to 3k yesterday was 7.7 K and today I'm
already at 8 K and it's still half a day you know it's still I still have a half
a half day left so I'm scaling very quickly right now as you can see you
know it's still 12 p.m. so there's still a lot of time so right now let's go into
ads manager ok so right now we're at my ads manager and this is just one one of
my biggest scaling campaigns currently and
here you can see like I'm launching a ton of $100 a day at sets and that is
because I have a proven winner that I've been selling for three months and just
right now I just got rid just slightly have less penalisation so I know I can
scale more so that's why I'm doing hundred dollar assets per day and I just
launched a ton of them you can see here so many you know I'm like I think like
there is like 50 assets or something probably like like a lot of assets here
you know probably like 40 or something assets you know at $100 per day and so
what I'm doing is with them is I'm usually like narrowing it down by the
best age ranges so I'm basically looking at the breakdown and I'm looking I'm
just breaking it down by age gender also by placement so if it's Facebook feed or
Instagram feed and also by the device so if it's like an iPod iPad desktop iOS
device or Android device and basically what I'm doing is let's say I have five
interest ad sets so basically I would duplicate five of them and just target
desktop and then duplicate another five of them and target just iOS devices and
duplicate them so many times and just testing what works the best you know for
my products I found the desktop is actually working the best like people on
computers are just converting the most for my product you know so I'm basically
doing that I'm also testing a lot of look-alikes so I'm used track if I and I
use a lot of the 10% 15% and 20% look-alikes and I just basically target
us as one look like and the second look like I took I just target a UK with
Canada together and basically with look-alikes I just test everything
that's possible so video views 50% 75% 95 % view content Add to Cart initiate
checkout purchase and there's also add to payment info from track Fi which I'm
using as well for look-alikes so basically I'm testing all the
percentages in tract if I'd that has it's like 1% 2% 3%
all the way to 10 15 and 20 so I'm testing all of that also I'm testing
them on US Canada and UK together what I'm also doing is I'm doing also a lot
of interest targeting as well you know interest targeting are like a lot of
interest targeting are actually doing way better than look likes guys so don't
be just so focused on like when should I start look likes you know really like
interest at sets like you know this is like an interest at set and it's just
really crushing into realize seven you know and a lot of people are asking me
about targeting guys so my plug is in one niche and I'm just targeting like
all the different niches like like this ad set is cooking you know it's totally
unrelated you know then this one is healthy diet this is completely
unrelated to the product you know but stinks i scaled so much I can just
launch I can just launch ad sets with no interest and they're also doing pretty
well you know I think like here oh this is a campaign budget optimization yeah
optimization campaign and this is like just no interest basically so yeah this
is no interest this is no interest you know and it's working working very well
it's just different placement this is iPhone desktop iPad and Android so it
seems like iPhone is working very very poorly for my product also I want to
show you guys retargeting so I do a lot of retargeting
I teach my students a lot like how IRA target and basically I use several
methods the first method that I'm showing you guys is DP a dynamic product
ads and this is so this is doing very well you can see like 9 growers I just
launched it I think yesterday you know this is 1500s 1600s 1150 in 11 you know
so this is performing very very well so I'm just testing everything for
retargeting I also like what I wanted to cover for
retargeting a lot of people they just retarget here's retarget add to cart and
view content right I'm just like retargeting everything so I'm
retargeting people who engage with my ad I also retarget people who initiate
checkout there's also that top 5% time spent
I'm also retargeting those I also retarded people who Add to Cart twice on
my store basically like everything that is possible you know I also retarget
video viewers as well with different products you know so you know like for
people who viewed my main product I just retarget them for different products as
well you know it's just a lot of retargeting a lot of different angles
and basically what is my method is just do a lot of testing and test as much as
possible you know target people with all angles make sure to have a lot of
different video ads so you want to have the one one main one then you need a
video review ad then you need some images you know that you can use for
retargeting then you need to do DP a retargeting as well and basically the
thing is you know how my product is still crushing it after three months is
because I have my only unique video with a review that nobody else really has you
know and that's why I like because my video is unique it's still just crushing
it to this day even after three months since scaling I started scaling this
product in October and it's still going strong it's still going strong after I
think it's almost four months right October sorry November December and
right now so it's almost four months and it's still going strong you know so a
lot of people they focus too much on like one day click or seven day click
narrow it down by engage shoppers or not narrowing down and that shit doesn't
really matter guys you should be really focusing on you should be really
focusing on your ad creatives so you need to have a really good foam nails
your really good video ads if you have custom video as like that you made your
own or that you outsource and so on to do professionally that will
help you guys a lot you know and review videos too so much because when we are
drop shipping there's kind of like lack of trust people are not sure like if
you're like a scammer or stuff like that and like review videos work really well
for retargeting even for like cold cold audiences
it still works really well okay so yeah let me show you something else
so I'm also scaling with campaign budget optimization I'm testing something small
right like 1000 at like 250 and 500 dollars you know so basically I'm just
testing everything okay guys so now let's talk about the profit then okay so
let's just refresh this and see you know what is happening today so right now
it's like kinda 12 right now it's twelve twelve PM of the ad account so we still
have we still have another like 12 hours till the end of the day and right now
we're at order metrics so order metrics is a Shopify app that just tracks tracks
your profit right and basically I'm gonna show you like the the progression
basically so on Saturday I made so this was this was the first day I kind of
started scaling because my penalisation just got better and you know you can see
so it was still very very bad you know just it's eight percent profit I was
still struggling like the days before I was losing money so let's check the day
before it's very bad I think yeah okay so yeah I lost I lost like a hundred
hundred dollars like the conversion like I don't know a while but like Facebook
how when they penalize me like my conversion rate was just 1% you know and
then all of the sudden like without any changes the next day so the next day
it's 3.6 percent you know it's really weird stuff that happens when you're at
account and your Facebook page gets penalized so really guys take care of
your customer feedback score make sure to ship fast make sure to have good
customer service the more vs you have usually the better you know
have 24-hour support with naívi ace so then let's look at the next day so the
next day I really increase my ad spend as well and that day we are at 3,700
revenue and 16 percent profit so it is starting to get better right and as you
guys can see you know my average order profit that day was $45 so that's why I
like when you see costs per purchase you know here you know cost will purchase
$16 $20 yeah my average is like $21 this is still profitable for me you know this
is still profitable because the product it cost like $40 I sell it for $40 right
and if I would just calculate my normal profit it would be 25 bucks you know so
I thought I would be making like three dollars and fifty cents per order right
but that is not reality because I really optimized my store and my back-end
systems to increase my average order value so instead of instead of my
average order value to be $40 it is 56 and the profit is way higher you know so
here you know here what I also really like about Auto metrics you know you can
see here the net profit the profit margin the average ordered profit this
is what I use to determine like when to cut ads you know you know because before
I fought like 25 dollars is a break-even point of the product this is what I
would kill but right now I know that it's $35 the break-even point so I can I
can spend a little bit longer okay so what else can I show you guys so that
was a hat spent so that was a ad spent 1,700 yeah there was 1007 yeah $1,700
and I was like okay so this is going well my profit margins are going up
revenue is going up so I just decided to go really really like aggressive so what
I did is I raised my ad spend by $4,000 overnight and
of people they're thinking like oh it's really crazy right but the thing guys is
I added four thousand dollars in ad spend extra but I also throughout the
day I kill assets they are not performing well so I kill them you know
and when we when we look at the next day that's basically yesterday that's Monday
so we are at 1700 dollars at spent and it ended up being 3700 so basically I
killed half of the ads you know and at that day there was seven thousand seven
hundred dollars in revenue and I'm still testing a lot of assets you know it's
very very much so it's 14 percent profit oh yeah one $1,000 profit that day and I
was like okay so this is going really well
Chinese New Year is approaching so I want to really maximize like my cells
before I kill everything so basically I decided to add another four thousand
dollars in ad spend you know like the next day for today which is today right
so let's check how today is going so let's just refresh that and see what's
happening okay so we are currently at eight thousand
six hundred dollars in sales and the profit margin is 23% you know so it's
improving so that's that's really great guys so you know as you can see the
average order profit is $30 for me this is what I'm looking at you know I'm not
looking at the break-even point $25 I'm looking at $30 yeah so basically what's
also very good with what's very good with profit order metrics is that you
see the ad spend per order like average on average I'm spending $18 and 80 cents
for that I can see the net profit you know guys so basically you know this is
this is how I'm currently scaling adding a lot of hundred dollar assets and
scaling like really aggressively and horizontally you know our launching Lots
assets and killing them quickly you know I'm not doing a lot of vertical scaling
this just didn't work so well I'll be testing it more but this has been
working really well a lot of people they asked me about like if I do manual
bidding to be honest I never tried manual bidding mostly what I'm focusing
on is just horizontal scaling and just adding so many assets at hundred dollars
sometimes I was doing 150 I think in November I was doing $500 at sets you
know I was also doing campaign budget optimization at 500 or 1000 dollars and
this is the way I'm scaling you know I don't really like manual bidding I just
like everything on automatic and you know I just focus on I just focus on
basically like finding out new audiences thinking about my life thinking about my
niche and like figuring out new interests that I can target new
look-alikes you know and just figure out like everything that I can test
basically you know thank you so much for watching my videos it really I really
appreciate it because like my videos are pretty boring you know and just like
having you watch the whole video it just really means a lot to me you know and I
really appreciate all your support if you can't do something for me
please share this video with some friends we just want to extra motivation
or who are thinking about drop shipping you know and they want to see someone's
whole journey document it on the YouTube so please make sure to share with them
my youtube channel tell them basically that I shared my
whole like journey on YouTube and you know share it to them and subscribe to
my channel I'll have a great day and see you in the next video