In this video: 00:21 Simple Copywriting Formula
00:47 AIDA Formula 01:04 A stands for ______
01:42 I stands for ______ 02:07 D stands for ______
02:35 A stands for ______ 03:02 And my own addition.
P is for ______
In today’s episode, we’re going to be talking about how you can write copy using
a proven copywriting formula.
Simple Copywriting Formula Hi I’m Jesse from StartCopywriting.com and
in this episode I’m going to be sharing with you one of the classic formula’s that’s
been proven time and time again that was invented almost a hundred years ago and that is the
AIDA Formula or the AIDA Principle.
And this principle is going to help you write copy faster, better, and easier than ever
before.
AIDA Formula So what does AIDA stand for?
A stands for Attention I stands for Interest
D stands for Desire A stands for Action
That’s AIDA!
So how do we use this in copywriting?
A stands for Attention Well, attention, with attention what we want
to do is we want to write a headline that gets our reader’s attention.
We also can use video on your website or in your marketing to grab your visitor’s attention.
We also can use images either above or below our headline or video that gets our reader’s
attention especially nowadays when online, so many people are just scrolling through
web pages not paying so much attention.
What we want to do is use headlines, video and also images to stop people from scrolling
so we’ll have their attention.
I stands for Interest The second letter is I. I is for Interest.
How do we keep our visitor or our reader interested?
The way we do that is with a strong opening, an opening paragraph.
And the way I typically do that is I ask questions that relate to the visitor or the reader’s
problems.
Those questions are going to get their interest because I’m talking directly to them.
D stands for Desire The next letter is D. D is for Desire.
With desire, this is where we present the solution which is your product or service
to your reader’s problem.
We’re going to talk about our product in the way of how it can solve our reader’s
problems.
We also want to mention your USP and explain why our product is different, better or superior
to our competitors.
So that’s D for Desire.
A stands for Action The final A is Action.
A is for Action.
We want our readers, our visitors to take action.
How do we do that?
Well, you should throughout your copy, multiple times, not just at the end, have a call to
action and that is where you tell them specifically what you want them to do to purchase your
product or to take action.
So that’s something you want to have multiple times in your copy and that is a fraction.
Addition To The AIDA Formula Now there’s one final thing that left out
of the formula, out of the AIDA Formula that I’d like to add and that is proof.
Something that is really, really useful nowadays is proof because there’s so much skepticism
and criticism in the world.
So the way we use proof is we show why we are an authority and why we should be a trusted
source in selling our products and services.
An easy way to do that is to mention why should people listen to you, what credentials you
have, what experience you have, what proof can you show them that they should believe
the claims you’re making in the sales copy.
So that is P for Proof.
That’s my extra addition to the AIDA Formula.
I hope you’ve enjoyed this episode.
My name is Jesse Forrest from StartCopywriting.com