(cars driving on pavement)
- [Man] More and more people are taking a control of their lives
and not simply working for the man.
I have sitting next to me today one among you who certainly
knows what it's like to be the keeper of his own destiny.
- [Gary] I would argue that if you're going out on your own
you have to recognize that it's very difficult
to create a cushion. You gotta go.
You gotta go all in and if you fail you have to reset and
maybe you go a different course.
Plan B needs to be in place of what you're going to do but you
can be putting energy towards it because plan A
needs all that energy.
Just announcing some promotions on three hours sleep.
DRock's always here.
(techno music)
I actually thought I was taping one here.
I actually woke up early by accident--
- [Marcus] For like no reason
- and then was like fuck it and then took a shower
because I woke up a little early.
- [Marcus] This is your second shower today?
- Yes. (DRock and Marcus laughing)
Yes. This is my second shower.
(techno music)
- Like you came in 11. (Gary laughing)
- [Marcus] It's funny I thought I was studying for the draft.
I was looking at all these players and their reviews and...
- Talk to me about the most ghetto situation from an,
I would say our first three or four years were pretty ghetto.
- Yeah.
- What was the most ghetto situation from our office space?
Give me a ghetto office space story.
- I'm trying to think.
There was a lot of people who slept in the office.
- Yes.
- I slept in the office a few times.
You couldn't sleep, this is in Tribeca, but you couldn't sleep
in the middle because the lights stayed on all year so there was
a little office room that was like probably 10' x 10' and it
was the only place that light wouldn't get into and so you had
to sleep in there.
- Why did you guys sleep there?
Because it was nicer than your apartments?
- Yeah. All of our apartments really far away.
- If your true practitioner, if you're not a headline reader
'cause you read something once that said it's not doing well or
some company did poorly with it or your friend run a hundred
bucks worth of ads on Facebook and said didn't work.
If you got out of being a headline reader and became a
true practitioner you would know what I and we know which is this
is driving real-life results and very honestly
I have put no passion for.
I only have passion for your attention.
If you all stopped going to your cell phone and social networks
I wouldn't even remember what it was called.
These are not places that are nice to haves or maybes.
These are prerequisites for being relevant at all in 2016
and cannot be nine minutes of your time.
It's been really it's been so fun to watch 'cause there hasn't
been something this big since Instagram and it got
bought by Facebook so fast. - Yeah.
- It's kind of fun to watch the first major platform.
There's not that many of these.
There's not that many things that you can watch everybody
over time get on.
It's been a long time since early Facebook, early Twitter.
- [Man] (inaudible) - I do. Yeah, I do. I do.
I think it just started.
Tony, I'm taking over your account.
Promise you're going to make more snaps.
Promise.
- Come on man, you got to be current.
You gotta keep it real.
(Gary and Tony laughing)
- I love it.
- Boom, taking it over. Look at GV, man.
- Understand these things are already at scales that
very few things ever get to.
Snapchat is already bigger than Tumblr has ever been.
These are really big platforms and I think we're also in a
different place with this.
Unlike when Twitter and Facebook did their thing,
the scale of the phone is so intense. We used to do that.
I used Twitter for the first two years mainly on desktop.
- [Man] Yeah. - It's so crazy.
But I promise you in a world where this is the communication
not what you think you're doing.
When this phone and these channels is the communication
I'd like to follow you on your eight hour day.
I have a funny feeling there's an hour there that
you could be deploying to learning.
Make up life.
Right, DRock? - [DRock] Right.
- You need some make up DRock.
- [DRock] Nope.
- If you're a true bred entrepreneur
as a journalist, as a pundit,
as a thinker, as an educator,
as a social commentator
you're different. - Right.
- But if you're an entrepreneur, a pure bred,--
- Right.
- and you're crying about this, you've already lost.
- Quick question about marketing--
- Do you understand? - Yes, I understand.
- It's an important point.
Because the market is way harder than old some white
dudes giving you money. - Right.
- You know what's crazy you're going to love this.
You're going to love this, how aligned we are. Ready?
I started VaynerMedia here.
I started running it.
I ran it here.
AJ was super sad because VaynerMedia
we didn't raise any money.
It's a client service business, it didn't need any money.
- Yeah.
- In here all the (bleep), (bleep) and all the homies are
rich on paper and AJ's like you dragged me into this bull,
I mean client service sucks.
Here we are all got fucked up.
VaynerMedia this year is going to do 100 million in revenue.
- Alright brother give me a hug and kiss.
- Love you baby.
- Take care of yourself, I'll see you soon.
I think in the last several years I've been positioned
as a social media expert and I'll be very honest with you
and frank, TechCrunch audience, I don't like that.
I don't want to be a guru.
I don't want to be a pundit.
I'm a business operator.
As a kid, I built a $65 million year business
without any venture capital, without any M&A activity.
I'm an entrepreneur.
I spent the last four years building an agency with
no cash infusion from a three to $100 million business.
I'm a businessman.
And so in this book I talked about how I do that.
It's HR. It's actually caring about people.
It's leadership. It's having product vision.
I knew in 2009 that people would spend $100,000 a month on their
social media budgets if they were a big company.
Most people didn't.
The book really covers leadership, self-awareness,
I talk a lot about emotional intelligence, a lot about EQ.
I talk about the things that I'm worried about.
You know what I'm worried about?
If you're watching this, TechCrunch, if you're watching
this you're in the entrepreneurial ecosystem.
You know what we're not talking about enough?
We're not talking how hard it is to be an entrepreneur.
How few businesses win.
I feel a sense of responsibility to talk about the fact that kids
have depression and even we have kids and grown-ups committing
suicide in our space because were not talking practical
enough about business.
Just 'cause you raised money doesn't mean you're going to
have a successful business.
Everything you do will define who you are for life but you got
to work hard and fast and extreme on a micro level.
Be prepared mentally for a marathon by
running a sprint day-to-day.
Bro, I miss you. I miss you so much.
You look so handsome. (woman laughing)
- The Internet is distribution.
There is no ABC.
There is no Fox.
There is no Viacom.
There is no satellites.
There is no printing press.
There's no Hearst Media.
There's the Internet and then on top of the Internet
there's things like Facebook and Instagram but much like
cable television, like unlimited channels, if ESPN or A&E and
Bravo come along they become competitors for that attention
and that now is musically, right?
Nobody knows what's going on musically.
But I do and I can tell you right now in 24 months
there's going to be make people
making millions dollars a years off of musically.
And 98% of the readers that are going to read your article have
never heard of it and the 2% that have heard of it,
it's only 'cause they have 8 to 13-year-old girls in their home.
I've been surprised by how many people have bought into well
I'm going to work smart, not hard.
The people that are winning are doing both.
Go take a really cold shower.
I promise you you're not outsmarting me.
The problem is that you're just not outworking me.
I think the biggest surprise is how many people think there's
some random system how there's some crazy algorithm
or process that's going to create passive income.
That they're so smart and that's why they'll be able to have more
time to surf and be on boats and enjoy their wealth.
I've been surprised by people's naiveté that hard work
isn't part of the equation.
(techno music)