Hello colleagues!
My name is Alexey Shamin, I am the managing partner of VZ Agency.
In one of the past videos, we have already looked at the types of animated videos.
In this video, we will take a closer look at the explainer video.
You will learn what it is, what tasks the video expander solves and where it is applied.
And all this is based on our real examples and cases accumulated over 5 years.
Let's start!
Explainer video (or “explainer”) is one of the video formats used to describe and
present your product, its essence, how it works, and how it differs from existing analogues.
Explainer video is one of the main tools for presenting and promoting a new product or
startup on the market.
The greatest demand is observed in the field of high technologies, the IT industry.
What are the main problems that the explainer video helps to cope with?
What tasks does it solve?
1.
Clearly and visually present to the viewer a large amount of information (it is unreadable
in text form) and contain it in 1-2 minutes.
It is easier to look than to read and understand.
2.
Effectively and unobtrusively tell about the complex technology, its advantages, motivate
the client to purchase the product.
Explain visually what it is and how it works.
Present the project.
3.
Increase the conversion of the selling page (low conversion of the landing page, a large
number of screens with text - longread that no one is looking at).
4.
An animated explainer video will help you stand out from competitors using videos with
video filming.
5.
Simultaneously (in parallel) present the product in several places at once.
6.
Save time and effort of sales managers for negotiations with clients.
What are the causes of these problems?
1.
Launching a new unique product on the market, which is difficult to explain in words.
2.
Unknown new project in the existing market.
3.
A lot of information about the new product.
There are many details that differentiate the product from the competition.
4.
Most people now would rather see once than hear or read a hundred times.
5.
Highly competitive market environment.
If other companies don't have explainer videos on their websites, this will be your competitive
advantage.
6.
The target audience thinks stereotypically, does not see any differences from competitors
and equates the company with the majority.
7.
Managers spend too much time telling customers about the product.
8.
Ineffectiveness of non-emotional, textual presentations that do not emotionally affect
the target audience of the product.
9.
Low conversion of the existing site.
The client told us about another specific case: the product is launched in another language
and has a language barrier - managers have additional problems when pitching about the
product (even if they know the language).
It is also important to understand at what point you might need a video expander?
-At the time of the appearance of the first reviews of a new product, when people do not
understand what is at stake.
-When trying to explain the essence of a new product to colleagues, friends and acquaintances,
or when interacting with potential investors and partners.
-During the direct creation of a new product.
-After the first release of the product.
-When it becomes clear that almost no one studies the FAQ section on the site.
-After a failed advertising campaign, the target audience does not understand what kind
of product it is.
And finally, we will show you a couple of our cases.
The first case is a video of the "TookToDo" service.
Objectives: to tell about the new construction service, explain its advantages and functionality.
Solution: in just 2 weeks (in a short time), a high-quality explanatory video was created
on the latest trends in motion design, easily conveying the essence of the client's product
to the target audience and clearly demonstrating the capabilities of the service and its competitive
advantages.
The second case is a video for the "EduSam" service.
Objectives: to create an explanatory video for the new travel service EduSam, to show
its advantages and how it works, and to increase sales.
Solution: after creating and posting a video on the site, the landing page conversion increased
2.5 times, the purchase conversion increased by 11%.
The created video recouped the investment already in the first month of use, and after
a year the ROI (return on investment) amounted to more than 10 rubles in profit per 1 ruble
invested in the video.
Thanks for watching, colleagues!
Write in the comments what famous examples of explainer videos you know.
Subscribe to our channel, and leave a request for a free consultation on the site (link
in the description), and we will be happy to tell you how we see your project in the
format of an explaining video.
Good luck!