do you want to get more sales in your Etsy shop today I'm gonna talk through
the tips trick secrets and advice that have taken my shop so that last year my
sales were a thousand times what they were five years ago not only that but I
have grown a year-on-year since I started implementing these tips five
years ago for example my twenty eighteen sales were a hundred and fifty times
what they were in 2017 don't you want that for your shop so what are the
secrets that cause one shop to be successful over other shops is it the
games they play tricks advertising are they doing something secret to sell
online actually you need two things you need to be found by the people and you
need to have things that people want to buy now there are many ways that big
shops might be being found blog social media websites even traditional media
they might have been featured on television or in newspapers and how can
we compete with that if we don't have that kind of presence already how can we
get started well actually for the little guy and for people just starting out
before you've got that presence before other people are sharing you our secret
sauce our little thing that gives us the edge in getting seen is SEO what is SEO
it is search engine optimization this is taking your listings and
optimizing them making them friendly explaining to the search engine what our
items are Etsy tells us that when a buyer enters a query this is when they
type a term into the search box Etsy then searches through all the matching
items on Etsy and ranks them according to numbers of factors but basically the
point of this ranking is so that when someone searches Etsy shows that person
the items that they're most likely to want to buy this is very much the most
important metric Etsy wants to give shoppers the items that they want to buy
because simply put that means Etsy gets money you get money and also the people
stay on the platform they enjoy shopping on Etsy it's a good experience when
they search they find the things that they're looking for
so quite simple this is telling us you could have all
the best what you consider the best SEO practices in the world you could be
doing things better than another shop however if their item is more likely to
sell then it's more likely to rank higher or if you're trying to fool the
system if for instance you're trying to rank from misleading terms say you're
selling a baby hat but you want it to rank under wedding ring if someone
searches for a wedding ring and your baby hat turns up they're not likely to
buy it it wasn't what they're searching for so
Etsy will see this and accordingly you'll drop down in the rankings this is
where listings that potentially don't look as well optimised as yours
might actually do better in the rankings the information that we give Etsy is to
give it an idea of what our item is but if it performs badly then it's going to
drop down in the rankings however good SEO telling you see what it is that we
think are item is is a good start in getting rank so what are these secrets
to good SEO now most people actually miss that very first step find your
target before you even make a listing or a series of listings even better or
before you go out and look for the vintage stuff you want to buy or create
kits the first thing you want to do is have decided on what your keywords going
to be what are you aiming for now the keyword is simply this search term that
people are going to put the query that people are going to put into the search
box now we want to aim for one phrase that
we think we can rank for if you try and aim for too many things all at once
you're gonna rank for none of them hone in on one phrase and then we can come
back and train more later and if you manage to rank for one thing in your
items doing really well then it will be easier to rank for more things it will
be easier to add more things than it is to try and rank for everything all at
once in the first place so what you're looking to do is think up a lot of
phrases that might be relevant to the items that you're thinking of making ask
friends what they would search for if they were looking for something like
your item brainstorm different words different phrases different cinnamon in
different synonyms for the words that you're planning to say and then train
focus in on what's going to be the best one you want to look at things like how
much competition does this keyword phrase have how optimize to the other
items how much searched it is on eat see in Google the prices of the competition
the listing quality and also if it's a time-sensitive item like Valentine's Day
Halloween or Christmas when does the search volume really start to pick up
for these items and equally importantly how descriptive of your item is this
search term what you want the most is for someone searching for this term to
have a really good idea in mind of what they want to buy so for example if
someone is searching for the word ring they really don't know what they want so
if they search they're gonna see a page of lots of different rings and they'll
probably get a bit of an idea and search some more if your item shows up there
it's actually less likely although this will be a high search term it's unlikely
that you'll get clicked on however the more descriptive you are for instance
amethyst steampunk engagement ring that's very descriptive and a person
searching for that has a real good idea of what they're looking for and are far
more likely to buy if you're a to matches what they were thinking of so
that's step one find your target and then step two is to lock your target you
want to create that listing around that target phrase where the title as brief
as possible eat see does tell us they're looking for short descriptive titles and
you want to have that phrase at the beginning of your title in the exact
order so amethyst steampunk engagement ring or engagement ring amethyst
steampunk are not the same if your keyword is the first thing then it has
to say in the exact order in your title check out this test that I did only a
couple of weeks ago now using the analytics beta that Etsy gives us gives
us a wealth of information here what I did here was on the exact same day as
quickly as I possibly could I made and listed several almost identical listings
I just made certain slight changes now the top ranked listing
has only the keyword in the titles and the tags are very specific only for that
keyword so it doesn't have any other fluff it is saying strongly to eat see
that this item is dog ringbearer that's it nothing else it's not trying to hit
every other basis and it ranks the highest out of all of these listings
that are put up ranked number two the item had the brief title but the tags
also also having dog ringbearer it also had other terms that I was aiming for so
that's slightly less relevant the third has the longer title and longer tags but
the keywords at the front of the title so it's less relevant it's spreading
your ranking power over several words in the title so again it's slightly less
relevant than the two above it the fourth interestingly enough has the
short title but instead of Bearer we've gone for the plural bearers and if you
look at what it sees telling us it's using for its ranking power here in the
title it's only using dog ring bearers is not counted at all towards Bearer so
the plural is being ignored here and the fifth and lowest ranking item here for
this phrase dog ring bearers is the one where dog ring bearers is at the end of
the listing it's the same in every other way the tags are exactly the same the
titles pretty much identical it's just our keyword phrase is at the
end of the title rather than at the beginning so simply put an item with
mixture of tags and several keywords in the title might rank a bit for several
keyword phrases if you really wanted to rank well if you really wanted to test
one keyword phrase you want to focus in on that one first of all get ranking for
the one and that's going to give you a boost because it's such an exact match
super-secret bonus extra here do you know who else likes short titles and
specific to the point Google does so if you do who is just said here if you go
for the short title that's just the keyword think Google's more likely to
rank you too and if you rank on Google and you bring in traffic from google
guess what Etsy like your item better too
so it's win-win and step three is take that shot and you really want to pay
attention to this section because we've got some extra super-secret tips here
taking your shot is publishing your item you've got your keywords you know what
you're doing you've made the listing let's publish it you can increase your
shops relevancy for this tag by adding it in your shop description and creating
more similar listings and linking from the slightly less optimized listing to
the most optimized listing all can help especially with google search but they
all help with Etsy as well so for your less optimized listings what you can
think about is nested keywords what these are is keyword phrases that
contain your main keywords within them for example if I was aiming for a needle
felted dog then several listings with specific dogs for example needle felted
labrador dog needle felted pit bull dog needle felted Staffie dog or if your
keyword is steampunk ring then you could look at silver steampunk ring gemstone
steampunk ring silver gemstone steampunk ring all these can be individual
separate listings that are slightly different there are slightly different
items but they all feed into this one keyword phrase they all help boost each
other's ranking but they also really help boost this one special listing that
you're creating so you're not just creating one item from this keyword
phrase you've found you're creating a series that are all focused in on this
keyword phrase but you don't want to publish this series all in one go all on
the same day it's much better if you drip-feed this out over the course of a
week or so they'll be pasting twice a day or if it's a really popular search
maybe post in a wee bit more but spread it out the reasons for this are first of
all an item is going to get a newness boost in the search for being new and
quite often you can get really high possibly under fit page one for a
reasonable search term but that'll drop off quickly the more the term is
searched so that gives each listing a few hours in the Sun it gives them a few
hours on page one for you to see what listings what
pictures do the best and it also keeps you to the front of your followers feed
if people are favoriting your shop you'll see right there on the homepage
eats you'll say what's new from your shops and if you put everything out all
at once then it will be buried within a few minutes as other people list but if
you post in one item every so often then it has much more chance to be seen to be
at the front of that feed when someone logs on and you can also build up
excitement and social media on your mailing list if you know you're just
about to launch a series they're making an event tell people you've got a
collection of new mice coming out and they're gonna be coming out over the
next week - up make people excited know this is an event you can even make it a
limited time event if you wanted saying these things are only gonna be out and
they're only gonna be around for a month or two make excitement towards it and
now your listings are out there you want to give eat see some good data
unfortunately no matter how good your item is if it's not getting any traffic
to it then eat see can't tell if it's any good or not so for instance even if
you rank well for a keyword term if it's up there at a time when there's just
less people searching then the information each sees getting doesn't
tell it if it's really a quality item or not and you might drop out a search
before people have really had a chance to see you so for example if your
listing is something you can make multiples of if someone messages you a
private message or a custom request asking if you can make something and
it's pretty much that item then just link them to that item this is something
that I do my custom dog sculptures when people mail me and say can I make this
breed of dog I'll say yes just purchase this custom listing and that way the
custom listing that I've chose gets a lot more engagement gets a lot more
sales if friends are wanting one instead of just selling it to them personally
give them the link ask them to buy their you can give them a coupon code if you
want to give them a bit of a discount but it's helping you to just get a bit
of extra traffic I know people are going to say but that means I have to pay fees
and everything yes but it's giving you a
little boost in SEO that might well be worth it and it gives you more
experience of dealing with listings dealing with sales if you're new and it
can give you some extra feedback scores it gives you better shop experience
score which can help with your entire shop and also in a blog or a social
media post about this item post a little series about how you made this item step
by step how this items made or how you found it or what inspired you or how
people can use it or display it or what it's for make it exciting and remember
and link to your item and bonus tip especially if you're wanting to rank
better in Google if you can choose the text so that you link to an item that's
hyperlinked text if you can choose it use your keyword phrase so the link that
people click on is your actual keyword phrase to get to that item although some
SEO people say this is out of date advice many people who've been testing
this still find it works Google certainly gives a little bonus if your
exact phrase is the link that you've clicked and another bonus for Google and
something that eats he's working on as well if you right-click your picture and
do an image search for this picture you can find out what Google's clever robot
thinks your image is so if it shows up as the thing it is for instance for
instance if this is a needle felted Labrador and Google recognizes it as a
Labrador or even better as a needle felted Labrador then it's a really good
picture for search because I could actually show up in search and Google
for that and it's telling Google that this is exactly what this item is so
think when choosing the main photograph of this item clear and uncluttered might
help the search engine know even better what your item is and wait you are not
done yet after a few weeks you want to check where your item is ranking you
want to check if all the work you did work in your shop dashboard under
marketing the analytics beta you can search for the search query the keyword
that you're aiming for and this gives you how many impressions how many people
were searching that actually got to see your item this
is fantastic information and we're so lucky that it sees given at us you can
see the average place that you are ranking for that search term and also
how many clicks so you can figure out a kinna click-through rate how often people
clicked when they were showing your item so how can we use this data so if the
impressions are low but your ranking really high then this tells us that
perhaps this wasn't a great keyword not many people at this minute in time or
searching for it so perhaps we want to try again with a more searched for term
if the impressions are high but your position your ranking pretty low then
this might be a search term that's a little too competitive for you at the
moment in time if you've done all the best practices to rank for it
and you just aren't ranking for it then maybe tray for something slightly easier
and come back to this at a later date however you could experiment a little
more if it's got high impressions try a better image train focus in even more on
this keyword and perhaps you'll better rank
and do a little bit better for it so if the number of impressions are high and
your positions high then maybe it's really time to work on optimizing that
listing so that people want to buy it compare your prices to other items look
at your photographs can you improve them and sort out your description so it's a
really compelling read for people who click on this really really wanna buy it
or if impressions are high positions high click-through rates high and you're
getting decent amount of sales from this leave it alone you've done fantastic
let's move on to your next keyword and your next series of items you're doing
great so these are the secrets that brought me there a thousand percent
growth which is awesome SEO but not just blindly following what people are saying
stepping back and leaving it research figure out a good keyword aim for that
keyword check you hit that keywords and then see if you can optimize further
check your data make sure what you're doing is a good thing keep testing keep
saying sing list keep coming back to it keep making sure it's still working I
hope that helped give you some ideas to
catapult your shop don't forget I'm Pam Duthie I'm here to help you craft your
career so come back every week for some more tips and tricks thank you so much