Hi, Mike Mancini with PPC video training.com. Today's little tip is going to be
about timing and how timing is everything. Now to give you an example
what I'm talking about is when you're running your campaigns, you want to make
sure they're running at the right time of day, when people are going to be
looking for them. Not only the time of day, but the time of year as well. So a
good example would be if you're a pest control company and you're running your
ads in the middle of December for wasp and Hornet removal in Minnesota,
obviously we don't have a lot of problems with wasps and hornets when it's
20 below zero. If you are running campaigns in December for wasps and
hornets obviously there's going to be some clicks there might be but it's
going to be fewer clicks you're going to be allocating some of your budget
towards that group probably you know the clicks are probably going to be bogus
not very many we're going to lead toward conversions in essence you're throwing
money out the window with that said on the other end of the spectrum we have an
attorney client who is a divorce attorney now we typically for most
businesses will run ads between 7 a.m. and around 9:00 or 10:00 p.m. at night
and the reason we do that is sometimes people wake up before they go to work
they'll do searches during the day they'll do searches and then at night
when they get home after they remember okay I need a plumber or whatever it
might be they might still do searches but typically during the late night
hours and early morning hours like you know up until about 7:00 a.m. we find
that a lot of those clicks don't Kali - conversions every now and again one will
but not enough for a tip for us to justify keeping those ads running and we
don't want to use all of our budget by 7:00 a.m. on click set just aren't going
to convert and on the other end of that you've got other clients where it works
really really well so we have an attorney who's that works for those
who's a divorce attorney now we weren't getting a lot of traction with this
campaign we were getting some but I said you know what I want to run an
experiment started thinking about it and kind of looking into it a little bit
more and you know divorce attorney clients they've got people who are
obviously going through a bad situation in their life but when do they most of
them one of them most likely to do searches now as we're figuring it out
were thinking well during the day they might not do a bunch
of those searches because they might be at work it's a very sensitive issue they
might not want to actually sit down and type you know into their computer work
in case somebody walks by start asking questions so we started figuring well
you know maybe they would do it later at night after the kids have gone to bed
you know we started getting into really kind of spitballing and maybe they've
had a significant fight with their significant other or you know maybe
they've had too much to drink and they're starting to look late at night
and as horrible as that might sound we turn that adds on to run throughout the
night and the campaign exploded so that's what I mean by timing is
everything we figured out that that's when they started getting the majority
of their really good conversions now we didn't justify the turn during the day
off but we did decide to leave it running throughout the night and it's
it's been extremely profitable for the client so the way to do that is when
you're in your settings click on your campaign settings and if you scroll down
you will see advanced settings schedule start and date and add scheduling now
you will only see this if you go up here and a campaign type if all features here
is checked if all features is not checked you will not see this area so
make sure that's checked and you can go down here and you can schedule it and
you you know my my suggestion would be think about the timing pest control
companies don't get a lot of clicks late at night if they do they're usually a
bunch of crap so you might not want to run those ads you know after 9 or 10
o'clock up until probably about 6 or 7 a.m. and
you can test with that but you you get where I'm going with this
so go down and make sure you know timing is everything
make sure your ads are scheduled to run at the right time of not only the day
but of the year as well alright see you next time thanks for watching if you
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