There are hundreds of airlines
around the globe but only a
handful of aircraft
manufacturers and there's one
aircraft that stands out for
low cost airlines.
This is the Boeing 737,
the absolute workhorse of the
global airline industry and a
particular favorite of low cost
carriers from Ryanair in Europe
to Southwest in the United
States. In fact,
this single aisle
aircraft is the only type of
plane in their fleet.
But this is a Norwegian 737.
And if this plane was to have a
tail gate sticker on it,
it would release my other plane
is a Dreamliner.
But it's the Boeing 787 that's
allowing the airline to rapidly
grow as a long haul carrier as
well. Thomas Ramdahl is the
Chief Commercial Officer of the
airline. Thomas,
how important are the choice
of these two aircraft to the
product?
I think good the 737
is the workhorse of the
company, being
an aircraft that you fly 45
minutes up to seven hours,
using it throughout the whole
of Europe and the 787
is probably the best aircraft
doing low cost long haul with
the new equipment.
What is Norwegian doing
differently in terms of its
service?
I think we do provide a bit
more service than
the others.
We of course have the Wi-Fi
on-board, which is
more or less the only company
in Europe at the moment.
We see that somebody are now
copying us and everybody wants
to have Wi-Fi on-board.
It's reported that you're
looking at South America and
other markets as well.
Isn't there a danger that
you're going to get some too
big too quickly?
Well, we look at different
markets throughout the world,
basically.
We always try to
look at markets where you see
that the prices
are really high.
So it's interesting to see
if it's feasible to start up
an airline in
that area as well.
When you've done that in the
States, there's been a lot of
bad publicity from
airlines trying to stop
Norwegian expanding.
How is the company reacting to
that and do you see that
being an issue in the new Trump
era?
No, I think
the way we expand in the U.S.
we open bases,
we hire
cabin crew and now we have
started to hire American pilots
as well.
And that will create jobs not
only in the airline industry,
but it will also create jobs
throughout the travel trade.
Another example of where you
seem to be breaking the rules
is having a premium cabin
on the Dreamliner.
Who has not actually pitched
at? Is it business
class light or is it premium
premium economy?
The cabin is really
good premium economy or,
as you said, a business light.
Or an old fashioned business
class.
The customers that are buying
this product is a
smart businessman who is
conscious about their business's
bottom line or you have
regular tourists that want a
better service or a flexible
ticket or a better seat pitch.
Where do you see the
changes and opportunities in
the future?
Starting to fly more direct
is always important.
I think also looking
eastward to Asia and that
will create lots
of traffic in the future.
And when China is opening up,
they start to travel,
I think you will see many
tourists coming into
Europe in the future.
So basically if for Norwegian
the whole world is playing
ground at the moment.
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