- The HubSpot CMS is the first and only combined
CMS and CRM that offers the ability to personalise
your website for the entire customer experience
from the first visit, to every single interaction afterward.
(upbeat music)
Hi there, it's Trav here from Neighbourhood
where we help brands find, sell, and keep their people.
The HubSpot CMS is the first and only
combined CMS and CRM that offers the ability
to personalise your website for the entire
customer experience from the first visit
to every single interaction afterwards.
This means that you can offer relevant calls-to-action
and content based upon the prospect's stage
in the buyer journey, location, source,
device, or any other info we've got in the CRM.
The people visiting your website aren't static,
so why should your website be?
As your relationships grow, so should your website.
So what is the HubSpot CMS?
Short for Content Management System,
a CMS is a powerful system of tools
that help the average Joebloe build and manage a website.
No need for fancy coding or understanding
the development process.
Leave the hard stuff up to HubSpot.
With features and functionality allowing you to create
exactly the website you want, you can easily
and quickly make changes to it
without needing to wait for the developers
to make a simple tweak to your site.
You can do it all yourself.
While you may have heard of other CMS options
like WordPress, Squarespace, or Wix,
the HubSpot CMS stands out as a hands down choice for us.
Why?
While I can admit that WordPress
can build a pretty neat site, it puts you in a position
of having to learn, manage, and maintain the platform,
whereas HubSpot just works.
Instead of wasting your time filling with technical stuff,
you can stay focused on finding new ways
to use HubSpot's integrated, user-friendly tools
to better reach your people.
Let me tell you why you'll definitely want
the HubSpot CMS as a part of your 2020 marketing suite.
First off, the CMS allows you to manage
all your content in one place.
Backed by a world class content delivery system,
the HubSpot CMS is an all-in-one integrated platform
that allows you to execute all the components needed
to market your business effectively.
Secondly, as HubSpot's CMS is integrated with your CRM,
you'll be able to personalise
the entire customer experience,
from a visitor's first website visit,
through to every single marketing,
sales, and service touchpoint.
So instead of sending out generic content
directed at your broad audience, you can dynamically tailor
your content to an individual visitors,
making your marketing messages feel more real,
human, and valuable.
As well, depending on your needs,
you can avoid starting designs from scratch
by taking advantage of one of HubSpot's
hundreds of templates.
These templates are super easy to use
and can be easily customised.
Next, HubSpot has this great tool
called responsive design, meaning that your content
is automatically optimised for every device.
Be it desktop or mobile, you can have your content
looking great to anyone who wants to read it.
Fifthly, while most SEO tools require users
to conduct outside research and prioritise keywords
throughout their website, HubSpot's all-in-one platform
gives you SEO recommendations alongside their content tools
providing you tips and tricks for the right keywords,
ways to improve your search ranking,
and updates on your competitors.
And lastly, the HubSpot CMS provides analytics
on your current content strategy
and where there is room for improvement
by letting you know that you need more internal links,
CTA's, more landing pages, et cetera.
It's your one stop shop to track organic traffic,
page performance, potential leads, and even more.
Flexible enough to create a personalised design
and simple enough that your inexperienced users
can manage and update parts themselves,
the HubSpot CMS truly combines the best of both worlds.
So if you found this video helpful,
then feel free to share it with someone
that you know that needs a hand with their new website.
You can also subscribe to our blog,
where you'll find a bunch more tools, tips,
and templates to help you find, sell,
and keep your people just like Neighbourhood does.
And that's it from me.
Happy marketing.
(upbeat music)