Hey guys.
Marina here from Yes To Tech.
Welcome to Tech Tuesday where I remove the tech stress that comes along with running
a successful online business.
Today we’re going to talk about how to create a tripwire landing page for your tripwire
sales funnel.
A tripwire is an offer you make to someone as soon as they sign up to your email list.
This should be a one-time, fast action and HIGH VALUE offer at an oh-my-goodness-I-can't-believe-how-cheap-this-is
price, to get your new subscriber to make the transition to paying customer as soon
as possible.
Stay tuned until the end of this video to learn all about tripwire funnels, and to get
exclusive access to my very own tripwire for my all-time, best-selling online course.
Also, make sure to subscribe and hit the bell to be notified every Tuesday when I post a
new video.
Alright, so let’s get right into how to create a tripwire landing page for your tripwire
sales funnel.
I use Leadpages to create this tripwire offer page.
You can try out Leadpages for free for 14 days by clicking on the link in the description
box below.
If you want to learn how to create a sales page in Leadpages, make sure to watch my video
on How To Build A Landing Page In Leadpages To Make Sales.
The link to it is in the description box below and in the cards above.
The secret to a successful tripwire is that it can't be available anywhere else, just
after someone opts in, and that it can only be active for a limited amount of time (by
that I mean just 15-20 minutes).
This fast action element is what makes the tripwire work, because your new audience member
is compelled to take action right then and there.
The best part is that the countdown timer in Leadpages automatically starts when someone
signs up to your email list if you have them be automatically redirected to this tripwire
page, so you don't need to do any extra work after you set up the automations (how’s
that for passive income?).
Here's another way to approach a tripwire: instead of having just one offer in place,
you can have two limited-time offers in place.
For instance, right after someone signs up for one of your lead magnets, as in for the
next 15-20 minutes, they can get one of your products for, say 85% off.
If they don't take you up on that offer, they then have 3 days, while you send them the
welcome sequence, to grab your product for 50% off.
If you’re using an email marketing platform like ConvertKit, which you can try out for
free for 30 days by clicking on the link in the description box below, you can do all
of this automatically.
First off, when creating a form for your lead magnet in ConvertKit, under the form's main
settings, instead of showing a success message when someone subscribes, have your visitor
be redirected to another page.
This page should be your tripwire.
This is how you’ll get the countdown timer running the moment someone signs up, without
any extra work on your end.
This lead magnet form should be connected to a welcome sequence.
To learn more about how to do that in ConvertKit using automation rules, watch my video on
How To Create Automation Rules In ConvertKit.
The link to it is in the description box below and in the cards above.
Within this sequence, you can set up a filter so that only those who didn’t purchase your
product on sale for 85% off will see this new 50% off offer.
At the same time, the tripwire offer pages in Leadpages are set up to automatically go
from the 85% off sales page, to the 50% off sales page, to the regular price sales page,
when the countdown timer on each individual page reaches 0.
Now you know how to create a tripwire landing page for your tripwire sales funnel.
As promised, to get exclusive access to my very own tripwire for my best-selling online
course, Traffic Takeoff, opt in to any traffic-related freebie on my resources page, the link to
it is in the description box below, and gain access to the special Traffic Takeoff pricing
for a limited time.
So what do you plan on creating a tripwire on?
Leave your answer in the comment section below, and make sure to click on the link in the
description box to get exclusive access to my very own tripwire for Traffic Takeoff.
If you liked this video, give me a like below, share it with your friends, and make sure
to subscribe and hit the bell to be notified every time we post a new video.
Thank you so much for watching, and I’ll see you in the next video!