Hi, this is Bill Aulet.
Today we're going to be talking about building
an end-user profile.
Friends, it's a real pleasure to have Hyungsoo here.
Hyungsoo and I started together at the Sloan School
of Management at MIT.
In fact, we played soccer for the school team.
And we both were in defense, Hyungsoo on the right,
I in the center.
He was an absolute rock in defense.
What I didn't know is that there was
this passionate entrepreneurial attacker lurking in him
as well.
And he's created this remarkable company, Eone Timepieces,
that we're here to learn about.
Welcome.
Thank you very much for inviting me to this.
I'm really thrilled and happy to be part of MITx.
And I'm really excited to share what I've been through.
And so that you can see what I did well,
and what I didn't do well.
So you can learn a little bit, hopefully, from this session.
So, Hyungsoo, you learned through your classmates
that visually impaired people have a very difficult time
knowing time of day and that what's available in the market
today is not satisfactory.
So you came to this realization, what happened next?
So at that point, I identified the problems.
So I was just working hard, Googling,
and talking with people who are visually impaired to basically
know what they think of the products
they're currently using.
So if I demonstrated-- so this is
one of the two type of watches that
are available to people who are visually impaired.
So this is talking watch.
You press a button and it speaks out the time.
And you might think this is pretty cool,
but the problem is this is audibly disruptive.
So when you press a button, it speaks out the time.
So oftentimes it's embarrassing to use this,
during the classroom, during the meetings, during a date.
You don't want to press this button.
And the only other alternative they have is this analog watch.
You open the cover glass, and you
touch the hands to know the time.
The real problem is when you touch them
you can very easily move the hands when you touch them.
And I was personally quite surprised to find out
that these are the only solutions they have.
This is 2013 and there's no good watch
that people who are visually impaired can use.