Hi there.
If you'd like to learn how to use collaborations to increase your subscribers on your YouTube
channel, watch this video, all the way to the end, as I show you how.
Hi there.
David Walsh here, once again, from DavidWalshOnline.com part of your 5-a-day for your YouTube goodness.
In this video I'm going to show you how you can use collaborations to seriously increase
your subscribers on your YouTube videos.
Now, since we're actually going to talk about collaborations, I've brought along a very
good friend of mine to collaborate on this video with.
So, welcome Derral Eves from DerralEves.com or YouTube.com/derraleves to this video.
Derral: Hey, David it's great to be on, with you.
David: Great to have you along here.
Since we've actually talking about collaborations, we're going to do a collaboration about a
collaboration.
Derral: It's a video about a collaboration for a collaboration to talk about collaborations.
I love it!
David: There you go!
So, we're going to collaborate on the whole thing.
Ok.
so, from your point of view, Derral, what is the real value of collaborations.
Derral: Well, it's all about exposure, you know.
When you're starting a YouTube channel or you want to see growth, you need a new audience,
what you're doing is going to someone else's channel and encouraging them to subscribe
to you.
That's where a collaboration actually comes from and, honestly, I've seen all types of
exposure, and realistically, when you’re looking for that super subscriber, the people
that are the most engaged, the best way to get those subscribers are through collaborations.
David: Absolutely!
And we've seen that both, on both of our channels when we've done collaborations.
And this is what we wanted to help you with, is to be able to use this fantastic tool to
be able to maximize more subscribers on your YouTube channel, working with people who are
in your space and to get those super fans and super subscribers on your channel.
Derral: Now, David, I think the biggest thing on this is the misconception that most creators
have is that they're thinking "They're my competitor".
Wait a minute.
You actually put out YouTube videos and I actually do ‘How to’ YouTube videos.
We're doing the same thing!
Aren't you my competitor?
And that is what most people think is "Oh!
They’re competition".
But not really, the whole thing about YouTube is collaboration.
The world is so big and I'm here to tell you there are people that watch your videos that
will never subscribe to me because they 'don't like this guy from Yuta in the United States
that's a little fat'.
But they might like the cute Irish boy, you know, from across the pond, you know.
So, I mean they are going to resonate differently with different creators and this is a great
way to realize 'No, they're not competition' they're people that can really help you get
more exposure.
David: Absolutely.
And if you look at YouTube, as a whole, you'll see that a lot of people, actually, do that
from the gamer’s space all the way through to the vloggers and stuff like that.
So, while you would think that they're actually competition they actually aren't.
They're in the same the same space and can actually work together on creating videos,
creating valuable great content, just like what we're doing right now, to their subscribers
and to the YouTube audience in general.
From your point of view, what are one or two of the best practices people should have when
collaborating with other creators.
Derral: You know, I think the biggest thing is you need to start realizing what type of
creators you should start doing collaborations with.
I think that's a huge, a huge thing, you know.
You want to make sure your audiences are somewhat similar or the same or in a related area that
it's natural for them to subscribe.
Also, you need to look at all the key indicators of why someone should, actually, collaborate
with you.
Well, there needs to be some type of benefit, not just the benefit of 'Oh, we're doing a
collaboration'.
No, it means, I have a little bit bigger audience than you and I can help you out and you can
help me out or I have a great production facility and we don't mind, you know, recording everything
during the editing and giving everything there or we can, you know, work on the creative
aspect of it, you know, or we can pay you some money.
I mean, it literally comes back down to that.
The reality is, and what people truly get intimidated by, is thinking it is more difficult
than what it is.
David: Yeah.
Derral: You need to find people that really say 'Oh, collaborations where it’s that’.
I know, David, you personally, when I asked you to be on my channel you didn't tell me
'No'.
David: Absolutely.
Derral: You said let's do it!
David: Absolutely.
Absolutely.
And when it came time to reciprocate there was no problem with you wanting to be on my
channel, and hence this video.
So, I totally agree with what you're saying.
You work with creators with a similar number.
Now, you can vary by a couple of thousand either way, but don't go after those people
who, let’s say you have 1000 subscribers on your YouTube channel go after somebody
with half a million or a million or even ten million on their channel because there's no
benefit to them.
It has to be a two way street for the collaboration to work properly, unless they actually know
you.
Derral: Yes, unless you can bring benefit that they don't necessarily see but they would
find beneficial.
David: Yes, exactly.
Unless they are a personal friend and they are doing you a favour.
Something like that.
Derral: You know, I think the big thing too is that we're always looking for bigger channels
and I disagree with that one hundred percent.
You know, you said similar, I always like to go with audiences that are a little bit
less than mine.
You'll always pick up subscribers that way.
You know, even if they only have, you know, 100 or 200 or 300, well that's 200 people
that don't know that you exist.
And now they're going to know that you exist and if you can get them to subscribe you do
it in a great way.
That can be very beneficial.
David: Yeah, that is a very interesting point if you've never looked at it that way, and
that's why I said a couple of thousand either way, so that they don't, necessarily, have
to be bigger but that's what people are going to look at.
People are going to look for a bigger channel to collaborate with because they feel it's
in their benefit, it is more beneficial to them to do so.
But that is a great point that if you are able to connect with people in your audience,
irrespective of whether they've got 500 or 5000, depending on how many subscribers you
have on your own side, then that can work for you.
So, what are the sort of little, sneaky little tricks that someone could do to get somebody
to work with them Derral, from your point of view.
Derral: Well, it's all about relashonships and so, I do a lot.
I actually go to a lot of events, I go to YouTube hangouts, you know, I go to spaces.
I know you do as well.
You meet people there, you get to know...
They get to know you personally, you get to know them personally and then it's easier.
It's easier to find a way to help each other and find a way to really, to make it happen.
And the great thing about it is, you know, it’s all about content.
People are putting content out there and it doesn't matter what type of content they're
doing, it doesn't matter if it's a gaming channel or a vlogger.
Like, yesterday, I was on two vloggers, you know, vlogs and it was cause I was interacting
with them.
That’s just the way it works, you know.
Also, it's just, literally, getting out and meeting people.
If you don't have that luxury of doing that, you know, go into the forums.
There are tons of forms out there, people looking for collaborations, looking to connect
with people and have that communication via forum or via email.
David: Absolutely.
And start somewhere and if you can get that personal touch by meeting them in person,
that goes a long way than trying to tweet them or email them or text them or something
like that.
So, if you can get to a physical location and actually talk to people, that's a great
way to get that ball rolling to start collaborations with people.
Ok.
So, there you go, you've got some great tips there and the benefits of collaborations so
you can use this now, go out, get some more collaborations on your YouTube channel to
build your channel, get more subscribers a lot quicker.
So, I want to thank you Derral for hopping on this collaboration about collaboration
and we'll actually see you in the second part of this video where we're going to talk about
little, different little things that you have that you use for collaborations.
That correct?
Derral: That's correct.
It's these little tips and techniques that most people don't really look at when they're
doing collaborations and it's basically going to be hosted on my channel.
I guess that must be a tip or technique.
David: Mmm...
Let me see...
Going from one channel to another on a collaboration.
That's very interesting!
Now, if you'd like to see more collaborations between me and Derral make sure to let us
know in the old comments area below and the topics of those videos that you would like
us to create.
We'll have a look at them and do our best to come up with those videos for you.
And as always, if you have a question about this or anything else to do with YouTube,
make sure to stick that question in the old comments area below and I'll do the best I
can to get that question answered for you.
Like, share and favour this video and if you're not, already, a subscriber make sure to click
on the big red subscribe button right there, or somewhere else on this page, especially
if you're on mobile, to get more videos like these, every week.
Make sure to click on the 2nd part in this collaboration series, between Derral and myself,
right here or in the card on the top of this video.
Derrl and myself want to thank you for watching this video all the way to the end.
I hope you've enjoyed it as much as we've enjoyed creating it for you.
Once again, my name is David Walsh gluten and sugar free.