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Hello everybody, I'm Barbara, and we're going to be talking about
YPP suspension, appeals, stuff, with yet another expert.
We always bring on guest experts. Hello, welcome.
Hi, very great to be here.
Who are you?
So I'm Jocelyn, I'm a product manager working on the YouTube Partner Program
also known as YPP.
Excellent. And I just want to be clear, this is actually not Jocelyn's dog,
this is just a dog that we found in the office.
You're here to tell us about an experiment that you'll
be running around the YouTube Partner Program.
Give us some more details about what you're doing.
Yeah, exactly. So we've heard a lot of feedback from creators that sometimes
suspension reasons for reused content, or similar categories is confusing.
They'll say, "I added commentary and original value to this production
and why did I get suspended?" Well, on our side, on the review side
it's difficult sometimes to tell that a creator does add original commentary
or value to the production. And with a video, at least the proposal is
we can get additional context. We can understand how the creator
put their touch on content that may seem reused.
Yeah. So, to summarize what you're saying, we're rolling out an experiment right now
that some of you might have access to, not everybody, where, if you are suspended
from YPP, you would have the ability to create and upload a video, submit it off
to our review team and explain more about why you feel you should be let back into YPP.
- Yeah, exactly. - Love this, I love this.
So this seems like such an obvious thing that we should be doing, why are we doing
an experiment? Why are we not just, "go big or go home"?
Just roll this out to every creator out there?
It's a great question. Well, we really want to make sure that the video
that we receive has additional context that allows us to overturn decisions.
We definitely wouldn't want to ask creators to put a lot of effort into
a video that we review, only to have us not be able to overturn our decision
because it didn't help us.
So will you be providing criteria or guidelines, or say "hey, creators, here
are some key points we'd like you to cover in these videos"?
Yeah, we're providing guidelines as well, and that's something that we're
looking at as part of the experiment, how we can make this clearer
going forward if we continue to roll this out.
OK, so if a creator has been suspended from YPP, and they want to go check to see
whether they are in this test or not, where can they go find more information
about this, the "submit" button, whatever?
Yeah, so creators who become eligible for the experiment can actually see in the UI
that they have a "submit an appeal" option, as well as they receive an email
with instructions for what sort of information to add to the video.
I want to make it really clear where you can find these tools.
So first thing is, you will be emailed. The second thing is, this is actually
not available in creator studio beta, this is like one of the only things
that you can't find there. So this would be in classic studio, and would it be
- under your monetization tab in there? - Yeah.
Yeah, so it would be on the same page where the email that we send you when
you are suspended and it says "please go here to see your suspension reasons."
- It's on that same page. - OK.
So, key point: this is the only thing that is not in creator studio beta,
it will be back in classic for right now, but that's really just because this is
an experiment, we're just trying this out.
Jocelyn, you just said something really great off-camera right now,
as we're just talking about this. Because I'm learning about this, too.
You talked about the human-PC era, about why we think it's really important
to do this. Could you say it again, here?
Yeah, definitely. We understand how difficult it is to be demonetized.
Especially for a 30-day period of time. And we want to make sure that when we
make these calls to protect the ecosystem, that we're making the right call.
And if additional context allows us to ensure we're making
the right decision, then that's a worthwhile project to pursue.
Yeah. Thank you. I'm sure there are many, many folks out there who are just looking
for answers and you're helping to provide those for them.
So, that's it for us. It is a very short, very sweet video, but we wanted to
make sure that you had more information about this to really show we're doing
all that we can, especially in the YPP and the monetization sides to make sure
that we've got all of the right people into the program where we can.
And, if you dug this video, if you dig puppies, 11-year-old puppies
what should they do?
- Subscribe. - Or like the video.
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Bye-bye!