apple launched the iphone 13 and its september 14th california streaming
event and there's a lot to see let's jump right in
let's take a closer look at iphone 13 starting with design the iphone 13 looks a lot like the
iphone 12 with one major difference the notch is noticeably smaller and of course there are new
colors too iphone 13 has a new look for the advanced dual camera system with the lenses
arranged diagonally the aerospace grade aluminum frame is beautifully formed and really shows off
five new colors an all-new pink blue midnight starlight and product red the trudep camera system
has been re-engineered to provide more display area everything inside including face id the most
secure facial authentication in a smartphone fits into a space that's 20 percent smaller
under the hood iphone 13 has been completely re-architected to make room for new technologies
and a bigger battery iphone 13 and iphone 13 mini both feature a more advanced super retina xdr
display it's 28 percent brighter up to 800 nits brilliant for viewing even when you're outside
for hdr content like photos and videos the peak brightness is higher at 1200 nits and you can
enjoy the pixel precision brightness for longer thanks to the display's improved power efficiency
you'll see true blacks in games photos and videos with the incredible contrast ratio of our oled
display this new brighter super retina xdr display delivers an immersive viewing experience with
support for dolby vision hdr 10 and hlg inside the iphone 13 there's a new a15 chip that brings
speed graphics and ai boosts over the a14 at its foundation a15 uses five nanometer technology
which enables us to include nearly 15 billion transistors thanks to a powerful new six core cpu
with two high performance and four high efficiency cores we've increased the performance of our cpu's
dedicated machine learning accelerators that power experiences such as advanced
text-to-speech in siri and on-device processing of directions in maps up to 50 percent faster than
the leading competition a15 bionic features our latest four-core gpu enabling more eye-catching
visuals and lighting effects it delivers up to 30 faster graphics versus the leading competition
and we continue to push the limits of machine learning with the new 16 core neural engine
that is perfect for ml tasks it's capable of an astounding 15.8 trillion operations per second
in addition to core performance improvements there's a new display engine new video encoder
and decoder and twice the system cache the cameras on the back pretty much look the same but they
bring a bundle of new features that will take your photos and videos to the next level it combines
our powerful cameras next generation image signal processor and computational photography
to create our most advanced dual camera system the all-new wide camera lets you take stunning shots
in any situation it gathers 47 percent more light for less noise and brighter results in your photos
and videos this is enabled by larger 1.7 micron pixels that capture more light
and a wide f 1.6 aperture iphone 12 pro max introduced an amazing advanced technology
censorship optical image stabilization we are bringing this to iphone 13 and iphone
13 mini we've also custom designed a new ultra wide camera that will reveal more of the dark
areas with less noise and iphone 13 brings a brand new feature cinematic mode just start recording
and cinematic mode will hold focus on the subject even when they're moving focus transitions
happen automatically in real time like from one subject to another cinematic mode anticipates
when a subject is about to enter the frame and intelligently racks focus to them when they do
and when a subject gazes away from the camera iphone itself changes focus and then back for
more creative control you can tap to shift focus at any time tap again to lock and track focus on
the subject cinematic mode shoots in dolby vision hdr iphone 13 and iphone 13 mini have advanced new
camera systems with sensor shift ois fantastic low light performance and cinematic mode also
on the front truedep camera on iphone 13 mini most users will experience an hour and a half longer in
their day than with iphone 12 mini and on iphone 13 two and a half hours longer than iphone 12 for
incredible all-day battery life like smart data mode which intelligently conserves battery life by
automatically shifting your iphone to lte when 5g speeds aren't needed for iphone 13 we have leather
silicone and clear cases in stunning new colors and engineered to work perfectly with magsafe
we also have a new magsafe leather wallet that supports find mic you can now be notified
of the last known location where your wallet was separated from your iphone
iphone 13 is loaded with new technologies including cinematic mode a15 bionic that's faster
than the competition our most advanced dual camera system with censorship ois longer battery life 5g
and so much more iphone 13 still starts at just 6.99 and we're increasing the starting capacity
to 128 gigabytes for double the storage and adding a new 512 gigabyte option iphone 13 pro features
our most pro design iphone 13 pro comes in four striking finishes a rich deep graphite gorgeous
gold beautiful silver and this all new sierra blue iphone 13 pro has a newly designed front
with a true depth camera system that's 20 smaller on the back you'll see our incredible new camera
system with beautiful stainless steel trim that perfectly surrounds the sapphire crystal lenses
of each of our three new cameras and a beautiful textured matte glass that feels great and shows
off the stunning color on the front it has our incredible ceramic shield that is tougher than
any smartphone glass it also has industry leading ip68 water resistance on the inside it's been
completely redesigned to support our latest pro technologies including the all new camera system
incredible new display and a bigger battery and it's joined by the larger iphone 13 pro max and
for these pro models a15 bionic includes our most powerful graphics ever with a new 5 core gpu it
provides up to 50 faster graphics performance than the leading competition this year we're proud to
introduce an entirely new super retina xdr display with a new more efficient oled panel the display
now supports up to a thousand nits peak outdoor brightness that's 25 higher than last year and
for the first time we're bringing pro motion to iphone with our latest technology this pro motion
display can refresh from as low as 10 hertz to as high as 120 hertz promotion is designed to respond
dynamically and match your content the advanced custom architecture produces fast frame rates when
you need them and preserves battery life when you don't we also optimize ios to take full advantage
of this for example when swiping between apps or scrolling the system adapts the frame rates
to precisely match the speed of the user's finger the result is an incredibly responsive experience
that is fast and fluid the new super retina xtr display with promotion comes in two great sizes
6.1 inch and 6.7 inch and the custom designed oled panels work across different lighting conditions
and content types maintaining incredible color accuracy and contrast iphone 13 pro and iphone
13 pro max introduce an all new camera system starting with a new 77 millimeter telephoto camera
with 3x optical zoom a new ultra wide camera with autofocus and a larger f 1.8 aperture
with a 92 improvement in low light and a new wide camera that has a larger f 1.5 aperture
and 1.9 micron pixels for our largest sensor ever with up to 2.2 times improvement in low
light the ultrawide camera also enables something entirely new on iphone macro photography the new
ultrawide lens design and autofocus system enable incredibly sharp focus and can magnify subjects
with a minimum distance of two centimeters and for the first time all of the cameras including
the telephoto have night mode which is made possible by advanced computational photography
we're also introducing a way to personalize your iphone camera with photographic styles
photographic styles bring your individual preferences right into our advanced image pipeline
applying local edits like a photo editor would but in real time as we render the photo select
from one of our four default styles before you shoot for example rich contrast for a bolder look
or vibrant for a punchier look each uses our deep semantic understanding to intelligently apply the
right amount of adjustments to different parts of the photo while preserving skin tones you can also
customize the styles further with tone and warmth which combine multiple attributes for a look
that's all your own styles works across scenes and subject types you don't need to set it every time
the new ultra wide camera enables amazing macro slow-mo videos thanks to the new lens design
and the new 3x telephoto allows you to zoom even closer to the action and offers a great
new focal length for video this is really awesome when using our all-new cinematic mode
which uses machine learning and disparity to create a depth map that's built into the video
so you can change the depth effect including the level of bokeh and where the focus is applied
even after the capture we also have another pro video feature coming later this year and that's
prores video a15 bionic adds hardware acceleration for prores and in combination with our advanced
video encoders and decoders as well as our faster file system and flash storage pipeline
you can now record up to 4k at 30 frames per second in prores right in the camera app iphone
13 pro delivers incredible all-day battery life iphone 13 pro lasts more than one and a half hours
longer in your day than iphone 12 pro an iphone 13 pro max will last more than two and a half hours
longer than iphone 12 pro max so that's iphone 13 pro with our most advanced technologies an all new
camera system with three new cameras prores video cinematic mode the new super retina xdr display
with pro motion a15 bionic with five core gpu 5g mag safe and incredible durability features
iphone 13 pro still starts at 9.99 and iphone 13 pro max still starts at 10.99 and this year we're
introducing a new one terabyte storage option this is a great addition for our pro iphone users
the one terabyte joins our 128 256 and 512 gigabyte storage options you can pre-order all
four new models of iphone 13 family this friday september 17th and they will all be available on
september 24th so stay tuned to macworld for all the info you need to know about the new iphone 13.
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