Hey there, Benjamin from Loves Data here! In this video, I'm going to show you how to
promote your YouTube videos with Google Ads. Whether you're starting a YouTube channel, or
you've been creating videos for a while, it can be a struggle to get views and grow your subscribers.
So I'm going to show you the exact steps you need to take to promote your videos
and how much it will cost you to get views. Sound good? Let's get started!
Before you start promoting your YouTube videos with Google Ads,
you will need videos uploaded to your channel. Some people recommend a minimum of three videos,
but the more you have, the better and more complete your channel will look. Apart from
creating engaging videos, there are other things you can do to give your videos the best chance of
success. This includes creating custom thumbnails and writing a relevant title and description.
I'm going to assume that you've got that sorted, but let me know in the comments
below if you would like me to cover these topics in a future video. Now let's head to Google Ads...
I'm already in my account, so I'm going to click the 'New Campaign' button...
Now I want you to select the option to create a campaign without guidance... And then choose
'Video' as the campaign type... Video campaigns let you promote YouTube videos in different ways.
We're going to create a 'Custom Video Campaign' which is already selected by default. However,
there are other types of video campaigns you can create in Google Ads. You can create non-skippable
ads for videos that are 15 seconds or less. Outstream ads are shown on partner websites to
people using mobile devices. Conversion campaign which include calls-to-action with your videos.
Ad sequence campaigns which let you show videos in a particular order. And shopping ads to promote
your products. I want you to leave 'Custom Video Campaign' selected and then click 'Continue'...
Now we need to name our campaign. I'm going to name mine 'YouTube Promotion', but you
can name your campaign anything you like... Let's leave the default bidding strategy...
And now we need to decide how much we want to spend. You can choose from 'Campaign Total' which
will be the total amount you want to spend on your campaign. Or we can choose 'Daily'. This is the
average amount you want to spend each day. Since you can't change between these two options after
you've created your campaign, I'm going to select 'Daily' since I don't know exactly how long I want
my ads to be shown. And then I'm going to enter ten dollars as my daily budget... Then to make
sure I don't spend too much, I'm going to enter an end date so my campaign will automatically stop.
I'm going to choose the 19th of September. This means my ads will run for 30 days and with my
daily budget of ten dollars, I can expect to spend around three hundred dollars. Now I want you to
select 'Networks'... And I want you to go ahead and deselect 'Video Partners'... This means that
our campaign will only run on YouTube. You can now choose the location targeting for your campaign.
I would recommend choosing a location (or locations) that align with your
ideal audience members. If you're aiming to grow your YouTube channel quickly.
For example, if you want to monetize your channel and you need to reach one thousand subscribers
and four thousand watch hours, then I recommend selecting 'All Countries and Territories'. This
will help give your ads the maximum reach possible. I'm going to select 'All Countries'
for this campaign... Selecting 'Inventory Type' lets you control the type of content
your video ads can be displayed with. I'm going to leave this as 'Standard for this campaign.
You can also choose to exclude your ads from showing on specific types of content.
For example, if we don't want our ads to show on videos that have been embedded on other websites.
For this campaign, I'm going to prevent ads from showing on embedded videos and streaming videos...
Next, you can choose to add some of your videos as 'Related Videos' for the campaign.
This means that these extra videos can be shown below your video ad. Since this gives people more
opportunities to watch your videos, I encourage you to take the time to do this. So let's click
'Add Related Videos'... We can now add two to five related videos from your channel...
When you're happy, click 'Done'... I'm going to skip the 'Additional Settings'...
And I'm going to name my ad group 'Discovery'... You can choose how to target your ads to people,
but I want you to skip all of these targeting options for now... Next, we need to enter a bid.
I'm going to enter fifty cents as the default bid. You can then adjust this once your ads are
up and running. Now we need to select the video that we want to promote. I recommend starting
with your best video. The one that you're really happy with. For my campaign, I'm going to choose
a video I've recently published that covers how to install Google Analytics on Squarespace...
We can now see the ways we can promote this video. We can choose from 'Skippable In-Stream Ad',
or 'Video Discovery Ad'... If your video is six seconds or less, you will also have the option
of choosing 'Bumper Ad', since my video is just over nine minutes, this option isn't available.
I recommend starting with discovery ads. This will mean your videos can appear in YouTube
search results and as a related video as people are watching other content on YouTube. People will
have to click to watch your video, so they're more likely to be interested in your content.
So let's go ahead and select 'Video Discovery Ad'... I recommend leaving your custom thumbnail
selected... Then you will need to write a headline and two short descriptions for your ad.
You will notice there are some character limits here, so the headline can be a maximum
of one hundred characters, and each of the descriptions can be a maximum of thirty-five
characters. My tip here is to keep your headline and descriptions as close as possible to the
title and description you're already using for the video. Yes, we're creating an ad,
but we want it to look as close to a standard YouTube video as possible. The less ad-like,
the better. Let's open the video in a new tab... And I'm going to copy the title of the video...
Now I'm going to head back to Google Ads... And paste it into the headline...
We can see it fits in the character limit, so that's great. Now let's head back to the video...
And copy part of the description... And let's head back to Google Ads...
And we can paste what we've copied into the first description...
We can see it doesn't fit, so we will have to edit it so that it fits within the character limit...
I'm going to enter 'Learn How To Get Started Quickly'... You can then name
your ad. This is only seen inside your Google Ads account, so it's really just for reporting.
I'm going to enter 'GA Squarespace'... And now let's click 'Create Campaign'...
And let's click 'Continue To Campaign'...
We can now see our new video campaign in the menu on the left...
Since we didn't add any targeting when we created the campaign, this means our video ad can show
anywhere on YouTube. I've found this leads to lower costs, but if you would like to ensure
your ad shows with really relevant videos, you can fine-tune your targeting. For example, you could
choose to only display your ads with other videos that closely relate to your content. The one thing
to flag is that this might increase the amount you need to spend since more granular targeting
means you are likely to be competing with other advertisers. If you only want your ads to appear
with specific videos, then you can navigate to 'Placements'... And click the pencil icon...
You can then enter the URLs of the videos you want to target...
And click 'Save' when you're happy. Since I want to use broad targeting for this ad group,
I'm going to click 'Cancel' and not add any placements...
I also recommend adding your other videos to your ad group. To do this, select 'Ads and
Extensions'... And then click the plus sign... You can then choose another one of your videos
and write a headline and description. I recommend sticking with one theme for your ad group,
so if you do have videos covering a range of topics, just go with one topic for the ad group.
Okay, you might be wondering how much you will have to pay to promote your videos.
The amount you spend will vary depending on your videos,
targeting and your campaign settings. Let's take a look at another campaign I recently
created... This campaign includes two ad groups. One ad group uses the general targeting we used
to set up our new campaign. And the other ad group targets ads to specific videos on YouTube...
We can see that the average cost per view for the general targeting is twenty cents,
while the average cost per view for the ad group targeting specific videos
is forty-one cents. So by using broader, more general targeting, you will have lower costs for
your video ads. Once your ads are up and running, you can begin to adjust your bid. For example,
you can experiment with a lower bid to see how this impacts the number of views on your videos.
And by adding multiple videos to your ad group, you can also review the performance of
each of your videos. To see this, I'm going to select 'Ads and Extensions'... You will then see
metrics for each of your video ads. You can then begin to optimize your video campaign by adding
and removing the videos that you're promoting. For example, we can see the tutorial video has
a lower average cost per view and a higher view rate. So I might decide to focus my ad group
on this particular video. I'm going to continue running my video campaign in Google Ads,
and I would love to know if you would like to see the results. If you would, then let me know in
the comments below. I hope you got something out of this video to help grow your YouTube channel.
And to stay in the loop and be notified when I release my next video, please take a moment to
subscribe to my channel. You'll find the button below this video. I'll see you in the next video!