Hey Everybody! It's Andy! Welcome back to my show where I help you build a career
you love today we are gonna talk about the anatomy of a perfect job search
networking message I love this topic I love networking specifically today
we're gonna talk about seven shows and tells you need to get into your messages
to elicit responses from people and I'm also gonna show you the list of the ten
I think you need to have in your arsenal if you are a job seeker so welcome
everyone I think networking is a vital component for life but it's especially
important when you're when you're job searching and so I want to give you a
more thoughtful approach that you can use and really understand kind of the
the concepts the psychology the triggers behind this and what what will be what
will really really help you not only in your job search but it but in life and
so I want to give you that more thoughtful approach I've talked a lot
about networking I've talked a lot about job search networking there's a bunch of
mechanics that you can find out on my youtube channel if you just go into the
search bar and search for networking but today what I thought would be a good
idea to do is as a primary lesson is you got it you got to be able to get to
first base before you can round the bases and if you can't even get the
first base you're not going to be able to score so it's vital that your Aton
that you understand what those messages need to look like to initiate the
contact to open up the conversation whether it's with somebody that you know
maybe it's a lukewarm relationship maybe it's a warm relationship but maybe it's
a cold relationship so we're gonna we're going to talk about a lot of that today
I think you know I think it'll be a lot of fun now before we get into you know
kind of the the specific seven step shows and tells that I want you to
include in these messages there's a couple of things I want to mention now
lots of times you are gonna be doing this online and you are you know this is
going to be to people you don't know people that you might know these might
be cover letter styles you might be targeting bosses I'll allow my boss
hunting technique if you don't know what that is
check that out but it could be to a variety of people we're gonna talk about
the triggers you need to have in each of them in each of the messages no matter
who you're sending this to you to or about what meaning whether you're
opening up a networking relationship you're asking for a job or whatever it
might be so I want you to hang on to that and the other thing is I want you
to I want you to be you you need to it unit you need you you need to put your
personality into your messaging I don't want you to be me I want you to be you
but I also want you to keep in mind that you have to adjust your tone in each of
the messages based on the strength or the warmth or the coolness of the
relationship of the person that you're trying to contact if it's somebody that
you know pretty well you can be a lot more casual if somebody that you kind of
know you can be a little more friendly if it's somebody you don't know you
might want to be more professional I don't really care what you got to do you
can be flirty you can be funny you can be whatever I want you to be you but I
want you to be smart about the language you use as you communicate now the
genesis of where I think a lot of the detail came from around what I what I do
related to this topic is I was coaching the individuals just to kind of through
my one-on-one coaching and then in the early onset of the job search boot camp
which I originally launched in 2017 and I know you a lot of you guys know I have
a promotion going on right now I would I would talk to people about
okay well it's smart to network and here's you know here's kind of what you
need to do and you want to make sure you contact these kind of people and some of
my one-on-one coaching clients will come back and they would say well you know my
friends are not getting back to me I'll cut you know colleagues I used to work
with people I love won't get back to me you know I'm trying to target people
that I don't know they're not responding and then some of the early boot campers
would send me messages in the comments and ask me questions and say well I'm
really not getting the responses so finally yeah yeah show me what you're
sending and what I noticed about what they were sending was they were putting
in the right contact content there and they weren't hitting the right triggers
to actually elicit the prescribed response that they wanted so I started
to get more structured around what I would do what I would say and then I
reverse engineered it to the components that I think you need to know that's
what I'm going to share with you today shop the anatomy of a perfect job
search networking message meaning you are writing an email or LinkedIn in mail
or whatever it is with the intent of ultimately getting a job these are the
seven show and tells that I would include my seven show and tells okay so
number one now you know you know me you know I always love to start out with
something easy although I see a lot of people screwing this one up
you gotta include who you are you got to include who you are sometimes I'm
floored when people don't that isn't the first thing out of their mouth or I
should say off their fingertips who you are in and who you are is made
up of what well generally three things right you got your name hi my name is
Andy you got your descriptor I'm a career coach right you might have a
relationship right I'm so and so's business partner I'm so and so's friend
I'm you know a Lulu I'm Lulu's nephew no I'm Ricky's fourth cousin on his
mother's side you know I don't really care what it is but you got you got some
kind of connection that you want to make I used to work at such-and-such anything
that ties you to them or provides reference for them as to who you are so
that should be in there for sure and it should be first and it should be first
so you got to start with your name your descriptor and that kind of good stuff
where do we go where do we go from there okay numero number two why'd you choose
them why did you choose them this this to me is so important especially in a
cold nature it warms them up it shows them that you are tailoring this
particular message to them you took the time to find them and you want to make
sure that they know explicitly why you chose them because you have a background
in this because you work here because you're sewing so sister-in-law whatever
it is but why why did you why did you choose them
there's got to be some kind of reference in in in that why why you why you chose
them when you do this when you do something that gives them an indication
they're starting to get a feel that this is a one of a kind message this will
more than double your chance of getting a response you leave this out you have a
lot less of a chance of them actually responding how about this one what do
you want right you need to be somewhat specific regarding what you want
languages like this is what I want the reason I'm reaching out is I'm
contacting you because I was hoping you could help me with these kinds of things
we'll tell them okay now he's now he or she is going to get to the reason that
they are contacting me I know why they chose me now I need to know what do you
what do you want so that's number three and then number four you've got to show
them that you did your research and you did your homework all right
incredibly important this is what helps them understand and in shows and helps
you reflect the fact that you are diligent I was looking I was looking at
and noticed and so on right and then it led me to you words that link the
message between you and them to know them that I am sending you this
one-of-a-kind message I'm not sending this generic message to everybody hoping
somebody gets back to me I am sending you this one-of-a-kind message in the
hope that you get back to me okay so this these two here I want to show you
this I want to repeat this so why you chose them and the fact that you did
your homework in our connectedness for them this is what personalizes the
message this is what gives it its uniqueness and this is ultimately
ultimately why they respond back if you don't have these in your message you
have a very very slim chance of somebody getting back to you so two and four
is what really really personalizes it gives them that that power all right now
what you got to include what you offer right you got to include what you offer
now you might be thinking lynnium I'm job searching and I'm really the one
that needs something and I get that that and that can be tricky right you might
need referrals you might whatever you might need the job but immediately what
comes to mind is there's about four things you can offer somebody right you
can you can offer them a compliment you can offer them your network you might
even be able to offer them or be the medium for an employee referral maybe
you're contacting somebody who works in an organization that you want to work
for they have an employee referral program you might be offering them a
chance to get an employee referral okay there's all there's also I mean what
about the bass hunting technique that a lot of you are familiar with and again
if you're not just go to my channel type boss hunt you're targeting a person or a
manager or a management team or hiring official whoever it is and you can offer
them your skills right to be on their team to help their organization that is
something to offer those are four things right there that you can articulate but
you've gotta have something that you can offer there's got to be some attempt
made to show them that to show them that all right that was number five now
number six please and thank you work please and thank you work you've got to
show that you're grateful for whatever they can do you're thankful for their
time you're thankful for their consideration you're thankful for their
referral their effort you're thankful that they read this whatever it is but
you got to show gratitude there's got to be a level of gratitude in the message
and now this one I cannot believe how many people actually miss this one
number seven what is the next step what is the next step the more explicit and
the more my apik this is the better it is the more narrow the next step the
better because it lets the person respond quickly okay so I need your
thoughts on I need your referral to I need to know if you work at this company
if you know someone in that organization that I can speak to it has to be narrow
it has to be narrow and I'm gonna actually I want to talk with you a
little bit and I wanna I want to kind of cap off this section of the talk with a
sample if if you throw somebody in a big blue ocean like hey I'm looking do you
know of anything that is very hard for them to concentrate their brain and and
there's a lot of things that they need to connect in order to figure out if
there's anything that makes sense for you so let me give you a great example
and kind of talk about this one for a few minutes there's this guy's name's
Brian I would call him a friend he is a longtime business colleague and I've
actually in the 15 years that I've known him I got him two jobs one about 15
years ago what about 7 years ago so I would I
would call him a friend we networked together we have lunches the occasional
cocktail that kind of stuff a few months back he sent me an email as I would
expect him to do and he was emailing me about his son who I think's about 25
your first job out of college been there a couple three years sends me an email
which I have absolutely no problem with and I appreciate that he sent it said
Andy my son is working at this trading firm in capital markets trading firm in
the financial markets industry and he's unhappy do you know of anything that was
pretty much the the email now what's going through my head is I don't I don't
know his son I don't know what his son does I don't know if his son is an
analyst I don't know if his son is a project manager I don't know if his son
is a traitor an actuary a network engineer or whatever so I have no clue
and I also don't know why he's unhappy I also don't know if he wants to stay in
the capital market space get out do you have a career change or whatever now it
would take me 15 minutes to type up an email to ask him all this stuff which I
wasn't going to do now I gotta wait till I have say 20 minutes in my calendar
somewhere where I could actually call him and have a calm
and ask him these questions so he can get me to a spot where I can help him
took me a month to get back to him turns out the kid likes the type of work that
he's doing he's a traitor he's analytical right with the school for
this kind of stuff doesn't like the capital markets culture it's very
cutthroat so he wanted to basically get out of that industry and maybe move
himself to something else that would allow him to do similar work for maybe a
corporation you know and what cut what immediately came to mind is Brian's
words are hanging out in the speech bubble or you know what about companies
like British Petroleum and and in Koch Industries or or maybe some of the the
investment firms or the insurance firms or whatever where they they they have
individuals inside that look at futures prices all this stuff and they do that
similar type of trading and all in contract setups and all that good stuff
so as we get to talk about this now I've got a list of three or four companies
that his kid was trying to target I could immediately give him referrals to
those companies of people that I knew some were in the areas that the kid
wanted to go and in others that's they were just people that could get him to
spots that he might want to go but if his original email would have said my
son's and trading he doesn't love trading firms he would prefer to try to
get into a corporation where he could have a similar type of position do you
know anyone ant bridge petroleum coke bababa I could
have immediately got back to him and my first read of the email this is somebody
I know well this is somebody who could pick up the phone and call me at any
time it takes me 30 days to get back to him when instead I could have gotten
back to him the first time my eyes touched that email now one of a couple
things is gonna happen when you get down to that myopic question some people are
gonna say no I don't know that's fine then what he could have done is he could
have replied to me and said okay do you know anybody at these three companies or
anybody in this industry or whatever and given me another iteration which I would
have had no problem with now me being me what I would have done is why I also
know people at these companies but you know he might want to consider these
other companies and I there I could have sent him a message
back and given him that and then we could have went back and forth and it
could have happened very quickly now so think about it if you are reaching out
to people even if you know them you have to give them some context so these seven
points that I was talking about here this is incredibly vital now what are
the uses of these this type of content so when I say you know there are
different types of networking messages that you need to have in your repertoire
there are obviously infinitely many but I think there are 10 really popular ones
and I'm gonna give you an idea of what I mean by networking messages I'm actually
gonna show you a list here if you bear bear with me I should be able to to pop
this over this is the list of the ones that I think you need to have so this
sum this here is actually these are job search networking templates that I've
created for people who are in the bootcamp but for purposes of this
discussion you can at least see the kinds of things that I'm that I'm
talking about so you know the when I talked about the boss hunting so the the
ones on the on the and the first couple of lines here these are actually
available to the to you right now to anybody watching this if you go and
search for my boss hunting techniques you could reach out to people who who
you think is the boss and and and contact them so there's language I are
actually sorry let me look okay the general reach out to a stranger
who's likely that the boss the reach out to the stranger who's likely not the
boss or person of authority I've given a couple there those are actually are
private but the boss hunting one where you know you you know a position exists
and instead of going through the applicant tracking system you want to
contact somebody I've given you no language for that that these two here
actually out in the public domain so this boss hunting one whether a position
exists and hunting where you're trying to reach out
to somebody if you're not sure whether a position exists I've actually written
copy that you can grab but think about some of these others
hey I know somebody who knows somebody at a company I'm trying to get to or
what do I say to somebody who actually works at a company I'm trying to get in
somebody who I know is well-connected and I'm not really sure where they can
take me do you know what to say to that person someone I know gave me the name
of somebody at my target a company so sometimes people just give you names and
they don't necessarily you know make the connection for you then what do you do
what about someone I know gave me the name of somebody I should connect with
in general hey I do that all the time so people say well hey I'm looking for
something in the financial services arena I say hey you need to go talk to
Steve Brown okay and I will make the connection now you got to go from there
well you need to know what to say following up what about if you meet
somebody at a training event or a seminar these are just a handful of what
I would consider to be the very very base versions of of the kinds of things
that you need to be able to put into into play and so as you as you bring
yourself to the market there are definitely variations of the kind of
things that you're going to need to communicate with people about and not
everybody is going to be you know one step and done and in the boss hunting
technique that I actually have a public video on where you can learn that stuff
those individuals have great luck getting getting return replies when
they're using that technique but but it isn't always that simple right sometimes
you're trying to get to somebody maybe maybe you tried the boss hunting
technique that was free and you couldn't get to the boss the boss didn't reply so
if you start to put those triggers in those seven that I talked about you're
gonna have way better luck
you