Unknown: So summer is definitely here The weather is amazing,
perfect day to go flying. But now it's time to check in on our
may YouTube stats.
So a big part of this channel is taking you along on the YouTube
journey with me sharing with you
what works What
doesn't work and what I'm learning along the way. So
that's why every single month I want to take you behind the
scenes and show you all of the YouTube
stats for that previous month.
And if you want to see any of the previous videos, I will
include a link to the playlist in the description as well as in
the card so you can check it out there. And may was actually the
very first full month of regular YouTube video releases since
kind of restarting this channel actually released six videos
this month. So let's jump in and see how the channel is doing and
I'll come back with a few takeaways. All right, so let's
jump into the computer and talk about the stats for May 20 21st.
every single month, I always pull them into an Excel sheet
here on Google Sheets, just kind of keep track of everything. So
I know how we're going kind of long term. And so again, we
started in March, you can see April and in May we have 4827
views. Watch time, you can see in minutes and 16,000 and we
gained an additional 40 Six subscribers. And that is
definitely better than the previous two months. As you can
see there. This gives you the total for the three months we've
been tracking so far, this is the total for the year. And then
I do keep track of lifetime. So you can see lifetime We're at
333 subscribers. And then you can see here also how our views
look in terms of a bar graph, I put that in there, and then
watch time can see that definitely trending up, and then
additional subscribers as well. I also keep track of some goals
that I have here for the year so you can see the 12 month rolling
counter and where we kind of stand with that. So lots of
improvement that needs to happen. Lots of girls keep
seeing that happen in order to hit those goals. I also keep
track every month I kind of update this list of the top
videos by watch time minutes for a lifetime and the top videos by
views for lifetime. This is the top five and again I've had this
channel because you Don't remember I've had this channel
for quite a while, several years now. So it is has some older
videos, mostly older videos, you'll notice the content for
your podcast how to create content for your podcast is just
crushing it in terms of views in terms of watch. And in terms of
watch time, minutes, and then like Ray Edward podcasts is that
episode is great interview with them, and it's just so it's
really well. And then you're gonna notice this is the only
newer one that has cracked the top five so far. That's how to
schedule a Facebook Live video in 2020. And notice it has
11,000 watch time, video, minutes, watch time, minutes,
and then even views it has cracked the top five as well
which is pretty great to see. So that's the only newer one so
far. So hopefully this continues to update as we go here. And as
I create more videos and the newer ones start to really
populate that and continue to grow. That's kind of where
things are at right now. And so that is the Excel sheet that I
create every single month. But let's jump into the actual stats
here on YouTube. And I always like to look at the stats in
Chrome because I use a plugin called vid IQ, which allows me
to see a few extra things about stats and give me a little bit
more breakdown. Just kind of keep track of some of the
achievements. That helps a lot with tagging and SEO as well.
This is what I use it when I'm doing kind of this quick stats
breakdown. You can see here it has all the key achievements for
the channel again, this top part here is key achievements over
the lifetime of the channel. So we're reached 300 subscribers in
May 40 k views, I can kind of see just how everything is going
and how it's continuing to grow. A lot of those achievements were
reached in May and this is the top performing month right now
you're gonna notice we're at zero percent of the way there
because we are on June 1. So kind of starting everything over
but you're gonna notice May was the best for subscribers May was
the best reviews uploaded a lot in July 2017. And then here you
see April. is actually the best for likes instead of May. And
then we have may 2020, what's best for hours watch and best
for comments. And then this is the top performing video, you
can kind of see the progress where where it's at in terms of
views. I also like to always check out the channel audit. So
it gives me the last 30 days. You can see we're plus 49% in
views, month over month, and you can see plus 31% for subscribers
and plus 45% for watch time. And then this this is the one I
really I've been paying attention to a lot recently is
which videos are helping me gain subscribers and you'll notice
how to schedule a Facebook Live Stream that's the best
performing one of the new videos I've created so far is
definitely the best one in terms of subscribers with 15
additional subscribers about six per one k views. And then you
can see here how a couple others are breaking down. And I kind of
just a lot of these will go through and glance depending on
what I'm focusing on for time being just kind of glance at
what these stats are showing me see if I can find any patterns.
I know what I really want to focus on already this month. So
I'm not going to spend too much time breaking these down. Just
want to give you kind of a quick overview of what this all looks
like. If for whatever reason right now the ad end screens,
it's just not working, they'll have n screens, and then I am a
little bit over on their recommended characters. But
let's go jump into the actual analytics for me. You can see
our views here. You can see hours watched watch time hours
and see subscribers. And then we're going to see our top 10
videos here are your nose are how to create content for
podcasts. I want to once you paid attention to this 2015 I'll
be talking about that just a little bit but you can kind of
see that's still a very old video that is still up here in
the top 10. We still have a couple other older ones. are
creeping in the top 10. But now it's starting to be replaced by
all the newer newer videos like this right here is an older
video. And then this is the old how to schedule a facebook live
stream which is still up there. And then this mixer review is
also an older video as well. But otherwise we're starting to see
more and more of the top 10 This one was just launched not too
long ago. And that one's already starting to move up in the
rankings, which is great to see. Let's also check out some reach
because some of this I just want you to see for next month's
video, and where we're kind of moving here and what we'll be
testing out you can see impressions are definitely up.
You can see click through rate let's take a look at that click
through rate is actually down you can kind of see where things
are at 5.2% and then we have views and then unique views as
well. And then again 5.2% on click through rate kind of
highlight for future for next month. YouTube search and see
we're about half half our views are coming from YouTube search
And then suggested videos is about quarter. And let's look at
external most of it's coming from search a little bit,
Facebook's coming in pretty strong too. Because I kind of
expect YouTube search to some stretch we're doing for that to
be the biggest one. So the fact that Facebook is then coming in
next at 10% is pretty significant.
And then you can see just about everything it's being suggested
is from how to schedule a live video. And you see the webcam
didn't make it in YouTube search, but it's still pretty
low. Now let's talk about engagement. Just again, mainly
just want to show you how things are performing. And then average
view duration is down. You can kind of see how things are we
get peaks during video releases, but then the view duration kind
of trickles down. And then let's check out unique views, average
view and then of course subscribers and then I'll give
you a quick breakdown of What I can what I know about my who's
viewing We're at 10% are subscribed about 10% of the
views come from subscribers. Alright, so let's talk about a
few takeaways from this month stat report. And one of the big
ones is that the how to create content for a podcast video is
my third best performing video this month is also the oldest
video in the top 10. And really, the channel has kind of moved
almost beyond some of this, a lot of things still apply. But
the big focus now on the channel is YouTube videos and especially
livestream so really what it comes down to is because this
video is so old, because it's still performing really well and
because the channel is slightly shifted, it's time to recreate
that video. So that's gonna be a big focus of June here is
actually making sure to kind of recreate that video and get it
ready and out there to start performing hopefully, better and
be a better quality video and still keep the same kind of
audience that's reshoot that that video is currently
Reaching. So a big thing I'm going to do is kind of use a
very similar title. So I'm going to use the title, how to create
content for your podcast and the live stream. Because I want to
still incorporate a lot of the same elements to the video, but
I want to actually move it more into the direction of where the
YouTube channel is going. But I want to be sure to still get the
same SEO and just algorithm value that that video has that
that old video has. So I'm going to do a full recreation of it,
you're going to completely refilm everything, and it's
going to be a completely new outline. I actually haven't even
watched that video in a while. So I'm not 100% sure where they
even talked about it, then I'll quickly review that and then
make some adjustments, and really bring a lot of the new
ideas that I have. Because this was several years ago at this
point. So there's a lot a lot new, a lot of new ideas and new
ways that I go about creating content, hopefully some more
improved ways. Actually, I know there are so I'm excited to
really talk about that and help give people some ideas of what
to talk about. On their live stream, and even in their
YouTube videos, so be on the lookout for that video in June.
And be sure to subscribe to the channel so you don't miss when I
release that. So that brings me to one of the big growth
strategies that you can use in order to double your subscribers
and you're getting lots more views on your videos. And that's
to actually go through your stats in the last 28 days in the
last month. Even in the last 90 days, I like to look at that
occasionally too, but especially the last 30 days last 28 days.
Go through and see which videos are your oldest that are still
in that top 10 that are still getting good views and good
search views and just constantly generating views for your
channel and then recreate that video, because a lot of times
you're gonna add especially if it's several years old, you're
gonna add a lot of new energy a lot of new ideas new filming
techniques, your skills as a YouTuber have improved
significantly from that video. And by recreating it, you're
gonna breathe new life into that. And you're gonna hopefully
attract a much more a wider audience, a brand new audience
and the new audience is going to be more likely to subscribe to
your videos because you're using all the new strategies that
you're learning as you're going through this YouTube journey. So
growth strategy is to recreate a lot of your old YouTube videos
that are performing well.
So let's talk about big takeaway number two, and that is video
frequency and consistency. So in May, I guess I released six
videos, that is actually less than I realized this May was my
first full month of YouTube video releases I started
releasing in mid April, but I actually released more videos in
April I released nine and a big reason was I was kind of trying
to restart the channel and wanted to get video out as
quickly as they came in and then I wanted to start getting back
onto if you saw last month's stat breakdown video. You No, I
wanted to start getting into a more consistent rhythm and start
building up ahead and getting some, some video episodes ready
and YouTube videos in the can and kind of ready to go as
things started to pick back up with client work. Well as client
work continued to increase my original plan was truly two
videos a week here in in May. And I did that for the first
little bit. But as client work got busier and busier, it's just
not going to be possible to release two YouTube videos,
especially on some of those really busy weeks. So that's why
I am actually moving it back and even the last part of may here I
hit that I moved it back to one video a week, I still want to
get ahead and build up that little bit of a cushion so that
I can, you know, do the client work still produce really great
videos and then take a vacation or something like that or have a
week where I don't eat my I'm not able to do shoot for
whatever reason. So I want to get to a point where I am four
weeks That's gonna be about a month worth of video releases.
And then at that point that's when I'll start adding back in
the extra videos you know going to a week or whatever like that,
eventually building up to what I hope will eventually be two
videos a week with about 48 hour hours in between each video
release. That's kind of my ideal sweet spot that's, I know a spot
where a lot of people are seeing great results on YouTube. And
that's kind of where I want to be but for right now because of
client work, and they say that means six one video a week, so
be sure to look out for those videos on Thursdays.
And so now for next month's focus, it's really going to be
on thumbnails and the click through rate. So I've already
been tweaking with the thumbnail quite a bit here from even the
start April you're going to notice or the middle of April
when I first released some videos to the videos I just
released now You're gonna see a drastic improvement in thumbnail
quality. And I'm going to continue to fine tune and tweak
those thumbnails as we move forward. So be sure if you want
to see the results Be sure to tune in to next month's video.
There's some ducks kind of rolling through the shot right
now. I don't know if you can see them. So when I'm past
photobombing my video Well, that is it for May 2020 on YouTube.
If you want to see my previous videos, be sure to check those
out. I have a list of the previous stats videos, you want
to check those out. And you're going to want to be sure to
subscribe so you don't miss next month's video when we go more in
depth into thumbnail quality and click through rates and I'll see
you
in the next one.