Hey, guys.
In this video, I'm gonna give you four tips on how to make more money with your AliExpress
Shopify store.
These tips will increase your conversion rates, which will, in turn, increase the number of
sales you get which, of course, in turn, will increase the amount of money that you make.
So, let's jump straight into it.
Tip number one, add enhanced Ecommerce Google Analytics to your store.
Something that a lot of people don't realize is that if you have an Ecommerce store, then
you can get a plugin for Google Analytics which will track how users are interacting
with your store.
It means that you can track things like when a user adds a product to a cart, what types
of products that they click on, successful transactions, and things like that.
And it gives you a lot of important data that you can use when you're optimizing your store.
For example, let's say that you are selling an item that was "free" plus shipping.
Well, if you were using the enhanced Ecommerce plugin for Google Analytics, then you might
notice that when users hit your cart page, that you have an unusually high cart abandonment
rate.
With that data, you can make an educated guess that what's likely happening is that the user
comes to the cart page, they see the shipping rate, they think that it's too high, and then
they bounce.
With that data, then you know then that it's not the product that they dislike, but it's
the shipping price that they find too high.
So then if you lower the shipping price, then you should see a big increase in sales and
make a lot more money.
All right, let me switch over to my computer and show you exactly how to do this.
Okay.
So what you want to do is you want to sign in to your Shopify account, click "Online
Store," and then click "Preferences."
Scroll down this page until you find the Google Analytics box.
Now, sign in to your Google Analytics account that you have set up for you store and come
to the admin page.
Click "Tracking Code."
Now, highlight this tracking code and click "Copy."
Then, just switch back to your Shopify store and paste in the tracking code and then click
"Save."
Scroll back down the page to the Google Analytics box and find this check box.
Click it and then click "Save."
Now, switch back to your Google Analytics page.
On this page, click the back button to go back to your Google Analytics admin page.
Now, come down and click "Ecommerce Settings."
Then all you need to do is click "Enable" on all of these buttons like I have done here.
When you've done this, simply click "Save."
Once you have done that, you will have enabled the enhanced Ecommerce plugin for Google Analytics.
Tip number two, be smart and not greedy when pricing your upsells.
With plugins, it's very easy to add upsells to your products in your Shopify store which
will greatly increase the average order value for your customers which will, of course,
increase the amount of money that you make.
But if you're too greedy and you price your upsells too high, then you risk offending
your customer and making them not purchase your upsell or even worse, bouncing from the
cart and purchasing nothing at all.
So if you want to not risk offending your customers and losing potential sales, then
here are some good guidelines to follow when pricing your upsells.
One, the first upsell should cost no more than double the price of the first item that
they purchase.
So if you are selling your first product for $9.95, which is a very standard price point
for a lot of products that get dropshipped out of AliExpress, then what you wanna do
is you wanna price your first upsell for between $9.95 and $19.95.
Don't price it too high and scare potential customers away.
Two, the second upsell should cost no more than double the price of the first upsell.
So, in this example, let's say that you have priced your first upsell at $19.95.
Well, what you wanna do then is you would want to price your second upsell between $19.95
and $39.95.
And three, don't add too many upsells.
A safe number to stick to is two.
If you add too many upsells, again, you risk offending the customer.
And, of course, test it out.
Start with one upsell and then add a second one.
Play around with it and see what works best for your store.
Tip number three, use proven copywriting techniques to increase your sales.
Using the right copy for your product can make or break a sale.
You might have an amazing product but you have a terribly written product page for it
and you will struggle to make sales.
Copywriting is a secondary but important technique and skill to learn when you want to sell things
online and here are three tips that you can follow to write better product pages.
One, sell the benefits and not the features.
Understanding this is extremely important when it comes to selling things online or
in general.
In fact, it's actually so important that I'll probably, in the future, make a video specifically
on this topic.
You see, what separates an amazing salesperson apart from their peers is that they will inevitably
be selling the benefits to the potential customer, whereas most people try to sell the features.
To help you understand what I mean, let's take this backpack as an example.
This backpack is my go-to backpack when I'm going on my adventures around the world.
Here's what most people would say if they were trying to sell you this backpack.
"Buy this bag.
It's designed by Herschel and it features its logo.
Buy this bag.
It has a fleece-lined laptop sleeve that can fit a laptop up to 15 inches.
Buy this bag that has a fleece-lined sunglasses compartment.
Buy this bag.
It has lots and lots of features."
But do you know why I bought this bag?
Because I'll tell you why I bought this bag.
I bought this bag because I think it looks good on me.
I want to look good when I'm out and about.
I think it makes me look stylish.
And I bought this bag because I wanted to be able to easily access my laptop when I'm
going through airport security and this backpack is really good for that.
And I bought this bag because I wanted to not look conspicuous when I'm walking around
the airport with expensive equipment in my bag and the compartments of this backpack
are designed in a genuinely clever way that make it look like your backpack is never super
full so it means then that you're not ever really a target for thieves.
I bought the bag because it solves problems that I had and it benefits my life.
I did not buy it because of a long list of features.
You might think that giving the customer a big list of features should be enough for
them to connect the dots of how these features will benefit their lives and solve their problems
but surprisingly, it's not.
If you wanna get good at converting customers on your product pages, then don't just list
the features.
Explain how these features will benefit their lives and solve their problems.
Two, use powerful words on your product page.
There are words out there that trigger us emotionally and make us feel things and in
the copywriting world, these are known as "powerful words" because of the fact that
they can trigger you psychologically.
Think about it.
If you want to create scarcity, then you can use words like never again, last chance, running
out.
And if you wanna create the feeling that your product is very valuable, then you can use
words like luxurious, exclusive, and premiere.
Or if you want to make the potential customer feel curious, then you can use words and phrases
like outlawed, bizarre, elusive.
Now, you might feel silly using such powerful words, and in the beginning, it can be hard
to get over that barrier but trust me, it works, which leads me on to my next point.
Three, the headline of your product page is extremely important.
Now, what most people do when they create their Shopify AliExpress dropshipping stores
is they'll create standard product pages with standard product headlines which normally
are simply the name of the product that they are selling.
But if you wanna get as many sales as you can, then what I would suggest that you do
is you take the time to craft a high-converting headline that is unique which uses powerful
words.
The headline will be the first thing that the potential customer is drawn to when they
enter your product page so you want to use this opportunity to make them feel something.
Maybe you want them to feel like they have found a limited-time special offer.
Or maybe you want them to feel like they've discovered something extraordinary.
Whatever emotion you want them to feel, the product page headline is a great opportunity
to set the tone for the page and immediately make them feel it.
Tip number four, use amazon.com to write better product listings.
Now look, I understand that in the Ecommerce world, we tend to be very good with numbers
and data and less good with words.
And if you aren't good with words, then don't worry.
You don't need to be creative.
You don't need to go and reinvent the wheel.
All you need to do is look at what others are doing for inspiration.
For example, in my video where I gave a step-by-step tutorial on how to create a Shopify AliExpress
store, I added a travel mug to my store which looks like a camera lens.
Now, I've found that most other people out there that try to create video tutorials on
this usually just put some dummy text in their product pages.
Well, it's a bit time-consuming but when I create my tutorials for YouTube, I try to
put in some good copy as well.
So for this one, I wanted to add a good product page which had a description that was SEO-optimized.
I'm not that great with words either so to get inspiration, I went to amazon.com and
found the most popular listing for this product.
If you are selling a popular AliExpress product, then the chances are, people are selling it
on Amazon as well.
Now, of course, you can read the product description and you can get some ideas from that but there
is something else that you should also be checking out on them as well and that is the
reviews.
It was reading through the reviews that I saw a consistent pattern.
People constantly referenced how cool the mug was because of the reactions that they'd
get from others because it was so realistic and this was clearly the reason why this subset
of customers was purchasing this mug, yet nowhere in the Amazon description did I see
that listed as a benefit.
Sure, if you read through the product description, you'd see that it did talk about how realistic
the mug was but it never connected this to the fact that if you drink from it, people
will react in a funny way because they think that you're drinking out of a camera lens.
So, from a copywriting perspective, this was a lost opportunity.
But because I read the reviews, I made sure to discuss this benefit when I wrote my product
page copy for this mug because I knew that this was a driving force and reason behind
why people were purchasing it.
So don't just read the description of the product page listing on Amazon.
Be sure to read the reviews as well.
Thanks for watching this video.
If you liked it, I'd appreciate it if you gave it a thumbs up and subscribed to us here
at Wholesale Ted for more great videos about making money online with selling.
And if you would like to start your own dropshipping store but you don't know how, then you should
be sure to download our free eBook, "How to Make $10,000 a Month Online with Dropshipping."
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