so you just got into the sneaker game and you're trying to hustle and flip a couple kicks but you
don't know how to get the most value out of each shoe in today's video i'm gonna be breaking down
everything that you need to know and all the tips and tricks that i have learned over the
past 15 years to help you take your game to the next level and if you didn't know by now my name
is dj and this is the dna show on this channel i love talking about sneakers and especially giving
you guys tips and trick videos like this so if you haven't already consider subscribing and
joining the fam we're on the road to a million subscribers and you could be the next one to
get us there now before we dive into the sneakers and break down how we can increase the values we
got to talk about all the things that come along with the shoes that can also increase the value
so let's start with the boxes first now there's a couple different types of sneaker heads and you
got people like me who like to display my sneaker collection because i'm a collector but sometimes
you may decide that you want to sell some shoes or you don't like those shoes anymore and you want
to get rid of them you want to be able to get that top dollar so you can then take that money and buy
another pair of sneakers that you want or use the money for a down payment on a house or something
that you need for an investment so even though you see all my sneakers in the display cases i always
make sure that i keep the boxes the reason why it is so important to keep the boxes is those also
go with the value of the shoe prime example if you were planning on selling a sneaker on stockx well
now you can't sell this shoe on stockx because you need all the original items that come with it
and that includes the box so then you're gonna have to go to another platform like go or a
different place but you're gonna have to slightly decrease the value because you're missing that box
and when it comes to collectors we always want to have everything that comes along with the shoe so
before we get into talking about retro cards laces lace locks different things like that we need to
go over one more thing when it comes to the shoe boxes sometimes you'll see people selling a pair
of shoes and they'll have a replacement box which is cool but it's still not the original box and
that's what people want so yes that might be able to get you an extra 5 or 10 bucks but if
you had the og box depending on the shoe that could vary anywhere from you know 20 to 100
so i know it may not seem very important to most people but when it comes to collectors and people
that really really care about sneakers trust me when i tell you keeping the box in good condition
and having the og box is very very important so now that you know that let's talk about
the accessories that come along with the shoe as well so typically when you open up a box of shoes
it just has the natural white paper that comes along with it but for example if it was a travis
scott collab or a different type of collaboration they always put special paper inside of the box
as well that's another thing that a lot of people really like so that is considered kind of like an
accessory a part of the packaging and something that is very important because everybody knows
the pink travis scott paper is very very iconic with the all over print when you get a pair of
travis scott air jordan ones so yes you could say oh i kept the box in good condition but i threw
away the paper so let's say the sneaker is worth a thousand dollars right and it comes with all these
different things and it's got the trinkets and the special paper in the box if it's missing the paper
or something like that well now somebody's gonna not want to value it at that top market price
simply because it's missing something along those lines that it naturally comes with if
you were to purchase it for retail from the store and because of that now somebody might be knocking
that shoe down a couple bucks 20 or 30 or 50 bucks depending on what's missing and maybe the paper is
even more special depending on the collaboration so basically what i'm telling you is all those
little things definitely add up so hopefully by now you're kind of getting a gist of where i'm
going with this for example right here you have one two three four pair of laces that come with
the reverse mocha air jordan one travis scott collaboration so if i were to rip these off and
i ended up putting them somewhere else especially because these are wax laces and these are more
expensive laces than the normal laces that come with your regular retro now you see i'm saying
there's a more premium addition to the shoe if i rip those off and it's missing laces and different
stuff like that that could potentially devalue this sneaker because it doesn't have og all which
means original everything another pro tip that i have seen done over the years and i actually
used to do it back in the day but we don't really have the opportunity anymore because we don't see
retro cards actually people used to take the retro cards and put them in ziploc bags so that way they
were in pristine condition and they wouldn't get anything messed up on them or scratched or
nicked on the corners or something like that and almost kind of treated them like pokemon cards
but they just put the retro cards inside of there so that's something to think about i know some
people may say that's overboard but trust me when i tell you if you ask any og sneakerhead
i'll guarantee you you're gonna see people in the comments section that say they either have done
it before or they have seen people do it before so now that we've gone over the general basis of just
protecting the box and all the accessories and all the trinkets that come along with the shoe
for the display aspect and the packaging now let's talk about the sneakers and how we can increase
the value of those because there are a bunch of different ways first things first i need a lot of
people to understand you can definitely make a lot of money in the used sneaker industry you can find
sneakers that are dirty clean them up and then be able to resell them for a good amount of money as
well prime example if you were to purchase a home and you knew as a fixer-upper and you needed to
put money into it to remodel it and then it was worth more money and now you're able to sell it
for even a higher ticket that's essentially the same thing as a pair of sneakers if you buy a used
pair of shoes and you clean them up and put that little bit of elbow grease into it maybe get some
special shoe cleaners or something like that me personally i like to use pink miracle shoe cleaner
but once you have done those things and cleaned up the shoe now you can actually increase the
value of the sneaker because not everybody wants to buy dirty shoes so when it comes to cleaning
your shoes like i said earlier i like to use the pink miracle cleaning solution i think this stuff
works really really great i've been using it for years you guys have seen me use it on my channel
and previous cleaning videos and everything like that but whenever i need to do some quick spring
cleaning or whatever it is for my sneakers i definitely use this a lot so if you guys want to
check it out as well i made sure i had a link for you guys down below in the description and we got
a discount code for you use the discount code dna show and that'll get you an additional 15
off your orders as well so like i said when it comes to that and the cleaning aspect of the
shoes you want to clean the outsoles you want to clean the uppers and you definitely want to clean
the insoles and the sock liners and everything like that so i've talked about it in previous
videos if you have an animal and different things you definitely want to make sure there's no fur or
anything on the inside of the sock liner because that can easily devalue the shoe a lot nine times
out of ten people are not going to be happy when they buy a shoe and they find out it has all
that on the inside of the shoe they're going to probably not want to buy sneakers from you again
or ask for a heavy discount or maybe even a refund so one thing that i love to do when i'm cleaning
the bottom of the shoes i always want to make sure that i'm giving it the best scrub that i can to
try to make the shoe not obviously it's not going to look dead stock but really really clean on the
bottom and people say why does it matter it's a used shoe who cares the bottom should be dirty
that's your walk on it right i get that but at the same time it all comes to presentation when the
person picks up the shoe and they're inspecting it and they're looking at it in all the aspects
on the shoe they want to feel like the shoe has been lightly worn and not like it's just been
ran through and you don't really care about it and all that stuff and it's like a beater to you
no no you want to clean it up even if it is kind of a beater to you that's fine trust me when i
tell you once you clean that shoe up you're gonna be able to charge more money and when it comes
to the upper even if it's different materials obviously you want to understand you know the
materials and intricacies and all that stuff but one thing that i do love about p miracle as well
it actually just cleans everything that i need all the different surfaces so it makes my life a lot
simpler and i don't have to worry about all that extra stuff buying a bunch of different products
now the next pro tip is going to be stuffing the sneaker why is it important to stuff the shoe i'm
going to tell you in a second when you get ready to dead stock lace the shoes which means you want
to make it look like it's factory lace like the sneakers brand new and never been worn before
even though we know that the shoe has been worn before and you're going to tell the buyer that the
shoe has been worn before you just want to give it the proper presentation when you're taking photos
so now when you're taking photos you need to understand the reason why you stuff the shoe is
sometimes when you worn the shoe before depending on the materials or whatever
the shoe could kind of be flimsy in the toe box and it's kind of flattened in that area
but once you stuff it it'll kind of fill out the shoe and give it that shape back that you need
and make those images look really good and have that good presentation like we were talking
about earlier to now it's crazy when you say it i know but if you stuff the shoes and dead stock
lace them you could probably increase the value of their shoes especially with a good picture
by 20 to 50 sometimes even 100 or 200 dollars depending on the value of the shoe so yeah if
it's a cheap shoe and it's a 200 shoe you might be able to increase it by 20 bucks but if it's
like a thousand dollar shoe and it's reselling for like 1800 but it's a used version so it's
kind of around that thousand dollar mark and you bought it for like 700 and you cleaned it up now
by taking good images cleaning up the shoe filling out the toe box dead stock lacing the sneaker now
you can get that thousand eleven hundred twelve hundred dollars because of those little things so
trust me when i tell you it works so hopefully this was a good crash course for the beginners
just getting started into the game and again like i said earlier if you ever want to check
out pink miracle i've been using them for a long time the discount code is going to be down below
in the description 15 off of all your orders make sure you check out their website trust me
you're gonna love it i appreciate you guys as always i see you in another one all right y'all
yo if you enjoyed this video and want to grow your collection or make extra money on the side
i built a vip mastermind that will teach you everything that i've learned about growing
my sneaker collection over the past 15 years this will also give you access to the dna fam
in my vip community where we talk about investing outside of sneakers and don't worry if you don't
plan on joining the vip community it's okay i also set up a private dna fam community that
gives you access to all the behind the scenes looks from the studio and multiple chances to
win free sneakers and gear from weekly and monthly challenges so all you need to do is
click on the link down below in the description or the first link pinned in the comment section that
will get you set up and into the community i'm excited to see you guys on the inside
yo if you made it to the end of this video drop a comment
down below and let me know what was the last pair of sneakers that you flipped