[MUSIC]
Hi and welcome, everybody.
I'm Christos, and I'm joined here on stage by Whitney, Huy, and David.
And we're here to tell you about how to resonate.
Your voice can be powerful.
I know you have a powerful voice, can you roar for me?
[SOUND] [LAUGH] That's pretty good.
So that's another thing I could achieve.
Voices travel much further than you ever will.
And there are great leaders that we can think of,
Winston Churchill, Abraham Lincoln, Martin Luther King, whose voices traveled
right away around the world and have inspired millions of people to action.
Even in times of truly existential crisis.
There are voices that have also changed the world.
And I know that some of you guys have that same intention too.
You guys want to change the world.
Isn't that right Tori?
You want to revolutionize >> I do.
>> And I know Christy wants to transform infrastructure in Africa.
And so it's very important for you guys to follow in the footsteps, for all of us,
in fact, to follow in the footsteps of those great leaders I was talking about
by using your voices to project, engage and inspire.
There's only one problem, though, because we're all frequent
audience members around here and it's difficult to pay attention always to what
people are telling you when they're standing in the front of a classroom.
Some of you are probably thinking about what's for dinner tonight.
Others may be about whether that hot guy will give you a call back.
He will, J.D., he is your husband.
[LAUGH] And so it's very important that we try and
engage the audiences who are attending and listening to us.
We have to engage and inspire them.
Whitney, David, Huy, and I are here to give you four specific,
practical tips about how you can engage your audience.
Those tips are on the board behind me, here.
You need to be able to treat your audience as your hero.
You need to be authentic.
You need to be able to create star moments.
And last of all, you need to be able to abide by and use a sparkline, which
we've already heard about today, but our team will define for you in a little bit.
So let's talk about the first one.
Treating your audience as a hero.
What does that actually mean?
Well I think to me it means three particular things.
One, it's not actually about me, it's about you guys and about what you can do.
It's about me behaving as a mentor to you guys.
And I think probably most importantly it's about creating a glowing vision for
you of your future selves.
>> So now you know your role.
You're the manager, you're Yoda.
And you're bringing your audience from the old world into the new world.
How do you do that?
We've learned so many tools and techniques during the course of this quarter and
sometimes it can feel pretty overwhelming.
I know it is for me.
I want to tell you one thing that if you can master this one thing, many
of that other skills we've been learning about will naturally flow out of it.
And that's being authentic.
In the beginning of this year,
I had just started getting interested in starting up some entrepreneurship.
I was really excited about this idea, but
I was also really scared, because I'm a really bad communicator.
I get really nervous when I'm standing in front of an audience.
Even in one-on-one meetings.
And so I thought, how could I be a leader when I can't communicate?
So I thought about this a lot.
Does anybody else feel this way?
Get really anxious?
I realize that the reason why we get anxious is actually really simple.
We get anxious because we're thinking about how other people, how J.D.,
how Bert, how Allison, are gonna think about what we're saying.
Are you guys gonna like me?
Authenticity deals with this problem head on.
Authenticity is about knowing and reflecting on what you believe.
Really becoming an expert in it and then just sharing that comfortably and
confidently regardless of what other people are gonna think.
The great thing about authenticity is when you're authentic,
you're naturally gonna be excited.
Because you are.
Your hand gestures are gonna support what you're saying,
and you're gonna bring in stories because it's part of your story.
So the challenge is, how do you overcome that fear?
How do you overcome that fear of those awkward silences that just happened now,
when you forget what you're saying?
[LAUGH] I think
that one of the things that helped me is this is a really tough question.
For myself, what happened for me was that I realized that
authenticity is actually important not only in communication.
But also in leadership, and in entrepreneurship.
I love this quote from John Durr, one of the big VCs at Client Perkins.
He says that great entrepreneurs and
leaders are missionaries, and not mercenaries.
Authenticity is all about being a missionary.
And not everyone is going to like missionaries or like what you're saying.
But missionaries are the ones that are going to change the world.
So be yourself.
Think about what you believe, share that confidently with your audience,
and once you do that, you're ready to learn some other techniques you can build
on top of authenticity to connect with your audience.
>> So what David mentioned made me think about a talk that I did five years ago.
I was hiding behind a podium talking about our investment that we just did.
I talk about everything.
I talked about GDP, I talked about how the economy grew, I talked about
how our business partners, [INAUDIBLE] our sponsors, I talk about everything.
How we conquer the world.
And I just went on and on and on.
>> [LAUGH] >> So
I think we all have been in this kind of situation.
We have the audience in the presentation, it just goes on and on.
And then we just wait for it to be over.
After it's over, we actually don't remember anything from it.
We've been in that situation.
And today we heard so many great presentations.
Unfortunately, just 48 hours from now we will forget almost everything.
In fact, we'll only remember four slides out of a 20 slide presentation
in just two days.
We will forget 70% of the contents that we heard today.
It's just human nature.
And because our audience forgets so much it is so
important that they take away that one message that is so important.
To take away the one idea from your presentation.
And you heard a book, Nancy Duarte, that moment when you deliver that one idea,
the Star Moment, and she mentioned five ways of delivering that Star Moment.
It was firstly through powerful and
shocking statistics.
For example, 30 million presentations are being given every day.
How do you make yours memorable?
It can be through evocative visuals, photos, or videos for example.
It can be through emotive storytelling.
So we all remember Steve Jobs' speech about his products, and
how his products can change the world.
Memorable dramatization.
How Bill Gates pulls out his jar of mosquitoes, and
releases it to the audience, so that they feel the pain of fighting with malaria.
And finally, repeatable sound bytes.
And we are all familiar with Martin Luther King's speech of I Have a Dream,
I Have a Dream, I Have a Dream.
So those are five ways of delivering a star moment.
Another five suggestions
I would like to give you to make your star moment more memorable.
So those start with simplicity.
Your star moment has to be simple because only simple messages can be remembered.
You star moment has to be transferable
because you have to be able to transfer it to the audience.
It has to be audience centric.
Something that resonates with them.
Then it also has to be repeatable.
So that your message can be viral.
They can transfer it on after you.
Lastly it has to be memorable.
You want them to memorize it somewhat.
Because we all remember that what we are talking about is so easily forgotten.
So it is so important that your message has a star moment so
they can deliver your message later on.
>> So as you keep the audience in mind as the hero,
as you speak authentically, as you create star moments, one additional piece of
tactical advice is to think about the overarching trend of your storyline.
It's what Nancy Dwart and call the spark line.
To effectively engage your audience, think about the spark line trend.
You begin with a base line reality of what is, and then you oscillate with momentum
by sharing visions and inspirations of what can be.
You can otherwise think of it as what is,
in terms of the caterpillar vision, versus what can be, the butterfly vision.
So let's assess our teams' own presentation as an example.
Christos started by sharing some experiences and
feelings you might feel when you're disengaged from a presentation.
But then by transferring ownership of the hero status from the presenter to
the audience, that creates an emotional bridge between the two.
Next, David shared his own experience with stress and anxiety when public speaking.
But in bringing his full self, his own self, and speaking authentically, he's
able to create an emotional connection between himself and the audience.
And finally, we talked about a speech he gave that didn't quite hit the mark,
didn't quite resonate.
When creating a star moment, he's able to transfer message from himself to you.
And so we hope with these tips we have given you
tactical advice on how you can create a new reality for yourself as a presenter,
to effectively resonate with your future audiences.
And so now we would like to invite you, the audience,
our heroes, to ask questions that we can help shed light on.
[MUSIC]