Hi, my name is Derek Johnson with tatango.com.
Today I'm going to be showing you a free resource that we have at Tatango that helps brands
figure out how fast their text messages get sent to all the customers on their list.
Now, if you are brand with 100 or 1,000 mobile subscribers, usually this is not an issue.
But if you're brand with hundreds of thousands, or millions of subscribers, this definitely
can become an issue if the text message marketing software, doesn't send messages fast enough.
So what we use in our industry is called an MPS, messages per second.
It's essentially a measurement of how fast the software is sending messages.
So, again if you have 100 or 1,000 subscribers, anywhere from 0 to 100 messages per second
will work, and it will go really, really fast, take maybe a couple of minutes.
But if you have a million subscribers and you are only sending 30 MPS, 30 messages per
second, it could take hours or even days to get out 1 text message.
So it's essential to know these numbers.
So, what I've done is we've created a free calculator that allows you to type in the
list size and your current MPS or what you are expecting the MPS to be for a text message
marketing software provider, and then we'll give you the information as to how fast you
could expect your message to send.
So to access this free resource, go to tatango.com, that's where I'm at right now and click resources.
I'm gonna click Resources.
And again, these are free resources.
Anybody can use it even if you are not using tatango.
We have a ton of free resources, U.S.
Short Code Directory, Mobile Messaging Lookbook, Compliance Videos.
But you're gonna want to find the Messaging Calculators.
As you will see here, there's two different calculators.
One is a time to send calculator.
That will be the calculator that we are going to be using right now, which, if you have
the list size and current MPS, it will tell you how long it's going to take to send that
message.
The calculator on the right is the required MPS.
This is usually if someone is looking for a text message marketing provider and they
need to figure out how fast the MPS needs to be for their requirements.
This would be you type in the list size, you type in how fast you would like it to send
in terms of the amount of minutes, and then you could Calculate, it'll tell you what the
MPS needs to be.
So then you can take this MPS and go shopping and see who can provide you the MPS that you
need.
Like I said, we are going to be focusing on the time to send calculator, which is on the
left-hand side.
So this one I am going to type in my list size here.
So let's say it's 500,000, and let's say my current software provider offers me 50 MPS.
I'm gonna click Calculate, and what it's going to give me is the minutes to send and the
hours to send.
If I am going to sending 50 MPS and I have a list size of 500,000, it's going to take
about 2.7 hours or 166 minutes.
Doesn't seem too bad.
But let's say we have 5 million subscribers and we are sending at 50 MPS...
Oops, sorry, we are going to take out that little comma over there.
It's going to take 27 hours.
So that will be more than a full day of sending, just to hit everybody on your existing list.
So that would obviously not work.
So 50 MPS would be too slow.
Then you could test.
You could say, "Well, what if we found one that was 200?"
That would be 6.9.
That's much more reasonable.
It's a great way to see actually how fast your messages actually are going to be sent
to all your subscribers.
And if you do have a large list, if you are in the hundreds of thousands or millions,
you definitely want to find what the MPS is of your current provider and then type it
in here with the list size to figure out how long does it take to actually get your message
sent.
So hopefully that helps.
Again, if you want to access this, it's at tatango.com.
Click Resources, scroll down, and you're gonna wanna find the Messaging Calculators.
Again, my name is Derek Johnson from tatango.com, and this is a free resource that we offer
to any text message marketer.