(man thuds)
- Come on Bali, please,
please Bali.
(man sighs)
It's always the office.
Well, while we're here, I have a little business strategy
for all the video editors out there.
If you guys want to learn how
to make up to an extra $15,300.
So if you're interested in the strategy,
Let's learn.
So what we need to understand here is the process
to be able to get paid.
So step one is I'm going to show you how to make the product
that you're gonna sell.
Number two, I'm going to show you how to find the client
that you're going to sell that product,
or that video to,
and number three, how to upsell them.
So you keep climbing all your way to $15,300.
Now, there's a fundamental thing
that you need to understand here.
Usually most freelance videographers and editors,
or content creators, will make a one off video.
This works, but I have a different approach for you:
try to create content that you can sell multiple times.
What's a service that exists in every single town
in America, or around the world?
A dentist, a mechanic, barbers, HVAC guy.
And what you can do is make a video
for a service like that: a dentist,
and then you can sell that video
to multiple dentists around the world.
(imitates explosion)
You make it once, sell it multiple times.
Now let me show you how to actually make that video.
So we are going to use the invideo software,
mainly for a few reasons.
Number one, they already have built-in templates
that we can start using.
They also have built in stock footage
which is a key part of this strategy that we got going on.
And it is completely free,
when I say completely free,
I'm saying you do not need a credit card to sign up for it.
If you guys want to follow along during this tutorial,
links are below to sign up for invideo
also because they're the sponsor of this week's episode.
So for today's example,
we will be making a video for a dental office.
Okay, so let's start off here by picking a template,
by the way, there's over 4,000 templates
on invideo that you can fully customize
for any industry or use case.
So I'm sure you guys are going to find one.
We went with this one right here
because it just screamed dentist.
Now this is in a 16:9 format.
So we need to put some footage into this template.
So let's go over here and let's look up dentist,
and let's input some stock footage into our template.
The free plan also has a few options
for you in terms of stock footage,
it's just a little limited.
Now the nice thing is, I have the premium plan with invideo.
It gives me access to all the premium stock footage,
over, like, 8 million images, video files, music.
Now that we have our stock footage,
let's fully customize this to the brand
that we're going to sell to.
So let's change the colors here to match the brand.
Let's add their logo over here,
and now let's add some important information.
All right,
so we have our final video,
and let's go watch that on a bigger screen
for a nice movie experience.
(popcorn spills)
(man sighs)
Note to self, do not pouf with popcorn.
Okay,
let's watch this thing.
(rhythmic electronic music)
That was a good video.
Does anyone else's teeth feel a little dirty, now?
Yeah, I should probably go to the dentist.
Okay, so making your video,
making your product, is half the battle.
Now the second half of the battle
is actually selling that video.
Now you have to find the right person to sell to.
So what you want to do is find the person
that's controlling the Instagram, the marketing, the images,
just somebody in that position at that company.
What we're aiming for for this strategy,
because we're using a templated system here,
is that we're going to aim
for the smaller to mid tier businesses.
You want to try to avoid large corporations.
Now you've found your company,
you're going to go to their website.
If you go to the bottom of their site,
you'll usually find some sort of general email inbox
that you can send an email to.
Your email will sound something like this:
"Dear company,
I'm a big fan of your products.
I have a marketing proposal that I'd love to send your way.
Can you put me in touch with the head of marketing?",
and if they're interested in your marketing proposal,
they will respond.
Now that is some very basic copy to send in an email.
I also have some email templates below
that are proven to work,
and get an email response back,
so if you guys want to go pick those up,
links are below for that.
Yeah, and that's essentially-
I can hear it, here it comes.
I recently found out that 65% of you
that watch my videos are not subscribed.
It's literally so easy:
you just go down there, boom, press subscribe,
and you'll have the chance
to win a brand new Sony A7S III.
We're going to give that away
when we hit 1 million subscribers.
So like this video, comment and hit the subscribe button:
you could win a camera.
It's getting bright (exclaims).
Whoa.
I get it, okay, I get it.
I get the sign,
I know what you're trying to tell me- pouf machine.
Okay, so let's say you actually get a response back.
What you're going to do is: you're going to send
that video that you made to them,
and you're going to say:
"Hey you have the opportunity to use this video,
you can change the color,
you can change your logo,
you can change the text on screen,
you can get that video for $50 to $150."
Pick the number that you think fits.
And then if they want to switch out
some of the stock footage,
that's where you can upsell them a little bit more.
Maybe it's $200, maybe it's $300.
Also, when you start charging a bit more money,
you can justify that $15 a month,
that you're going to pay for the premium plan with invideo,
which gives you all the access to the stock footage.
I am selling to a dentist.
When I go to the dentist,
it costs me $300 to clean my teeth.
So all you have to say is:
"this total package is only the cost of one cleaning
for one person."
Put it in terms that they understand,
and you will make more money.
The irony of all that is I literally just sat on this
and didn't spin my legs once.
In your face, pouf machine.
I don't like that thing.
I don't like that machine.
Let's get back to it.
Okay, all of these different platforms
that you have to try to post on all the time.
Now, this is where you can make the bulk
of your money when you're trying to sell to your client,
because they need content for TikTok,
and Instagram,
which all have different requirements,
different timing, different dimensions.
Now you can do this in any editor.
Those things take time, it's tedious.
I try to do it all the time,
because I have to post everywhere,
and it just is very time consuming.
Because we used invideo,
and the reason, again,
I recommended this free video software,
is because you can take your template:
you can click a button that says "Instagram story",
and then it does all the reformatting for you.
And now the client has one extra video
for social media or maybe 10 extra
for all the platforms that they can post to.
And that's where you're going to make your money,
is on the upsell on all the other exports.
Let's say you're in America and you're living
in Florida and you've sold to your Florida dentist.
What you're going to do is you're going to go
to "Texas dentist".
You're going to find a dentist,
and you're going to sell to the Texas dentists.
And then you're going to rinse and repeat
that for all 51 states.
Hey guys, I have a little gift for you, by the way.
You can actually use this exact template from this video,
and start selling to dentists,
links are below to access it.
But also if you want to use this strategy
for a different industry, you can head over to invideo,
and sign up for any of their plans.
If you use CHRISHAU25 on checkout, you'll save 25%.
By the way, just a little secret tip for you,
this is the cheapest way to access premium stock footage
and music on the internet.
Also, it allows you to export your videos at 1080p.
This allows you to better serve your clients,
make more money, all that other stuff.
So if you guys want to save 25%, links are below.
If you guys liked this video,
please press like, it actually makes a difference.
Subscribe and hit the bell to be notified for future videos,
and we will catch you guys in the next one.
Here is the quickest cat outro of all time.
Cat outro, say goodbye.