♪ ♪ ♪ >> Stephen: HEY, EVERYBODY,
WELCOME BACK.
YOU MIGHT REMEMBER THE SUPER BOWL WAS JUST A FEW WEEKS AGO.
AND IF YOU DO REMEMBER, GOOD FOR YOU, BECAUSE I'M PRETTY SURE TOM
BRADY DOESN'T.
AND YOU MAY ALSO REMEMBER THAT AFTER THE GAME, "A LATE SHOW"
HAD A SUPER BOWL SPECIAL.
AND WHILE THE SUPER BOWL IS KNOWN FOR MULTI-MILLION-DOLLAR
ADS FOR MULTI-BILLION-DOLLAR COMPANIES, WE KNEW THAT SMALL
BUSINESSES WERE THE ONES WHO HAVE BEEN MOST AFFECTED BY THIS
PANDEMIC.
SO WE DECIDED TO GIVE ONE SMALL BUSINESS, FOGGY PINE BOOKS IN
BOONE, NORTH CAROLINA, THEIR VERY OWN STAR-STUDDED COMMERCIAL
DURING OUR SUPER BOWL SPECIAL.
HERE'S A TASTE.
♪ FOGGY PINE BOOKS ON KING STREET IN BOONE, BETWEEN THE
BAPTIST CHURCH AND THE BOONE SALOON.
♪ FOGGY PINE, FOGGY PINE FOGGY PINE!
>> YOUR ADVENTURE AWAITS.
>> Stephen: LITTLE KNOWN FACT: TOM HANKS IS LEGALLY REQUIRED TO
HELP SMALL BOOKSTORES SINCE HE SPENT SO MUCH TIME TRYING TO
DESTROY THEM IN "YOU'VE GOT MAIL."
NOW, WE RECENTLY CHECKED IN WITH THE OWNER OF FOGGY PINE BOOKS,
MARY RUTHLESS, AND THEY TOLD US THAT IN THE MONTH SINCE WE AIRED
THAT AD, FOGGY PINE HAS RECEIVED MORE THAN 2,000 NEW ORDERS,
ALMOST TRIPLING THEIR AVERAGE MONTHLY SALES.
AND THEY HAVE EVEN HAD TO HIRE FIVE NEW STAFFERS TO KEEP UP
WITH DEMAND.
WELL, WITH STATS LIKE THAT, I AM HAPPY TO ANNOUNCE THAT THE REAL
WINNER OF THE SUPER BOWL WAS MARY RUTHLESS.
TIME TO PUT THAT NAME ON A JERSEY.
AND THE SUCCESS OF FOGGY PINE BOOKS JUST MADE ME WONDER IF WE
COULD HELP OUT OTHER BUSINESSES BY GIVING THEM THE PATENTED
COLBERT SMALL-BUSINESS BUMP.
SO, IF YOU HAVE A SMALL BUSINESS THAT COULD USE A BOOST, PLEASE
POST TO SOCIAL MEDIA USING THE HASHTAG
"COLBERT-SMALL-BIZ-BUMP."
TELL US YOUR BUSINESS' NAME, LOCATION, AND WHAT MAKES IT
SPECIAL.
YOU CAN EVEN INCLUDE A SHORT VIDEO IF YOU'D LIKE.
AND WE MAY FEATURE IT HERE ON "A LATE SHOW."
WE'RE EXCITED TO HEAR FROM YOU, WHETHER YOU'RE A MOM-AND-POP-
OPERATED PET SALON, OR A PET-OPERATED MOM-AND-POP SALON.
GIVE US A SHOUT, AND YOU COULD GET THE BUMP!
WE'LL BE RIGHT BACK WITH RIZ AHMED.
♪ ♪ ♪ ♪ ♪ ♪