Should you be using sponsored posts on Instagram in this video we're gonna
cover all the things you're going to want to know about sponsored posts and
the difference between that and promoted posts so stay tuned we got to give them
for you alright welcome back everybody and thank you for joining me my name is
Jordan Steen also known as Cereal Entrepreneur and at this channel we talk
all about digital marketing starting your own agency personal brand are
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with your promo code so what are sponsored posts let's start there
because you have to understand there are actually two different types of types of
promotions really that you can do on Instagram and you have your sponsored
posts and you have the ability to promote a post now most people most
businesses where they mess up is they actually use the promote post option
it's not the best option to use when it comes down to advertising on these
social platforms it's kind of like using the boost post option on Facebook you
just don't want to do it what you're going to want to actually do is use
sponsored posts and people think this is really difficult but the coolest thing
is we all know that Instagram is owned by Facebook so all they've done is face
book is actually built in the Instagram advertising platform into their Facebook
advertising platform so you just go to business dot facebook.com or for those
if you watch me business dot facebook.com I think that might have
been the right way I could be wrong but either way you get what I'm saying go to
that website and that's where you're actually going to manage your Instagram
campaigns you're gonna go to Ads manager inside of there and that's where you'll
run them stories feed ads whatever you want to do now promote a post on the
other hand are the ones that you see automatically so when you go on to
Instagram on your phone and you post something on your business account
you'll actually see it right under the post if you click on the post on your
page you'll see where it says promote in blue and if you use that option it's not
that it won't work but you're not going to get the best bang for your buck and
the reason why is because the options for targeting are limited compared to
what you're able to do in business manager your audience targeting your
remarketing audiences that you're able to create and use you have much more
capability when you use the backend manager on desktop or laptop instead of
trying to do it for mobile the only time you would really do a promote post is if
you're out on the go and you're at an event and you don't have someone that
you can get up and get a hold of at the office or something and you just need to
get a promotion going out quickly to an audience in your local area
that'd really be the only time I would recommend using it but outside of that's
probably best to stay away so when should you actually use a sponsored post
well that's actually the funny thing sponsored posts are pretty much all of
their forms of advertising whether that's in your stories or on your news
feed it's all as a sponsored post it actually says it right under the account
name inside of the post okay so what you want to do is go in again to business
stop facebook.com and that's where you can upload products to your store and
you can sell products on Instagram you can promote I mean there are limitless
amounts of things to promote you want to do reviews and testimonials you want to
show authority pieces you want to show product information videos or service
information videos you want to show usage videos people using or the benefit
of using those products and services you want to show just random videos related
to your industry that still relate and engage with the user something that can
be funny or somehow entertaining right those
the types of posts you really want to use it for to build your personal brand
to increase your visibility and awareness there are so many reasons why
you would want to use sponsored posts on Instagram but think about it just like
you would Facebook and you'll start to see the similarities as many things as
you can pretty much do on Facebook you'll want to do on Instagram as well
so question time guys are you using sponsored posts on Instagram basically
are you advertising on Instagram and not with the promote post button that little
blue button that's a no-no but are you using sponsor posts if you are how are
you having success why are and why not why don't you think
you're having success or why are you having success are you creating really
unique content targeting really really intent focused audiences or is it just
you can't get anything to click and you don't know what's going on leave it in
the comments so what types of content should you use for the sponsored posts
and really guys it's pretty simple number one bright and colorful something
that's gonna pop when it comes across instead of blend in with everything else
on the newsfeed not to mention the background on Instagram isn't very
visually appealing anyway number two is a post that doesn't have text people
don't like to see text especially on Instagram they're not as likely to
engage with it that's why video usually does a lot better to get a message
across so try to limit your text isn't as much as possible number three is a
post that showcases people why because we are people we like to see other
people doing things that they like to do and the reason why is because it
inspires us to do things that we want to do right so give them people to look at
don't always make it about the product or the service show them that your
actual human beings and number four is just something that in general is
visually striking one of the best companies out there is called promo I
believe and all they do is they put promos on Facebook and it's the craziest
videos you've ever seen one time I saw one that was like this mummy looking
thing just doing this trance looking dance and it was like you could see it
like fading away so it was weird but it caught your attention and then it got me
to read the message so a lot of the time your video or your actual whatever the
creative that you're using to try and capture attention it doesn't necessarily
always have to be about you and that specific product or service sometimes it
can be something completely random oh are you thinking about trying story
ads out because we did mention them earlier if you are we put together
videos on that too you know we have so check that one out right there
so what posts should you use for a sponsored post
should use a ghost post or should you use one on your feet well if you're
going to look at it that way if you're going to choose your feed post what I
would do is I would look at your top post for probably the last two months
maybe month at the very least and I would try to pull your best post from
all of the things that you've already posted from there you're going to run
ads to two or three of your best posts that you've had over the last month to
two months then from there the one that performs the best you're gonna keep
running until it really just kind of dies out but you don't want to dedicate
if this is a post that is only meant for engagement and awareness you're not
gonna want to break the whole bank on that one post right whereas if it's an
ad that's driving leads and you're continuously driving leads it might be
worth it to spend some more money on it even if it's you know starting to
dwindle down from what it was in its glory days in the beginning outside of
that if you choose to go the ghost post option really this is where you need to
create your campaign map now I can't show you in this video because it's
gonna that's a whole other discussion but we did put a video on my youtube
channel about campaign mapping which is where you actually create the entire
campaign okay so go check out that video I promise you you won't regret it okay
so in case you haven't seen an ad set up on Instagram or for Instagram before I
just wanted to come in here and quickly show you guys how to do it we do have
other videos on my channel that go more in depth about using ads manager so make
sure to go check some of those out we have playlists for Facebook and
Instagram so seriously please check those out but outside of that all you
have to do is you're going to come in click create this is one of my dummy
accounts once you click create you're just gonna select an objective now not
every objective works I believe it is catalog sales but only like one specific
way like with stories it's something they're like pretty much every single
one of the objectives works for Instagram now in the beginning they
didn't that's why I wanted to mention that in case some of you are doing a
little refresher but you'll select an objective you'll
click continue after you set up your name of the actual campaign you're about
to run you're gonna come in and you're you'll select all of your targeting
right you have your location you have your age here your gender your language
if you want to get language specific so if you're targeting a country that has
you know multiple languages and you only want to focus on one group you can do
your detailed targeting here so if you--if we look here at
suggestions we have demographics interests by behavior so look these are
all different things that we can target by obviously if you can you're going to
want to use your remarketing audiences right here your custom audiences these
are your saved audiences that are not saved audiences but these are your
audience's that you're getting from like website traffic Facebook page or
Instagram page engagement all of those people are much more likely to buy right
so you'll want to take into consideration when to use those but
again that's what campaign mapping is for that we were just talking about them
telling you you're gonna want to check that out once you set up your audience
you'll select your placements and this is where it gets to the part that's
important you'll deselect all of the ones that you're not going to spend on
and then we'll focus on whether we're going to do a feed or a story now I
don't recommend uploading at the same time I don't even really think it's
possible I haven't figured out a way to upload a story and a feed post at the
same time it's probably possible but I don't know I don't do it that way
anyways I always do one of the other select either feed or story and get rid
of the other okay when you select story the reason why I
say get rid of it is because look look at the difference in the creative for
stories right look at feed it's there's a complete difference here you wouldn't
want to use your feed ads for your stories it's a completely different feel
right so make sure you have the right you know so selection make sure that
you're taking the right approach and not just going you know we're covering
everything with the same ad that doesn't work like that
alright so we're just gonna select feed ads just to keep it simple for now we'll
set our budget you guys would you know go through and set up the rest of these
settings here you'll set up your budget you'll set up your schedule if you want
to schedule your delivery right all of that needs to be set up then we'll click
continue once we're in here you're just gonna determine are we running a
carousel add an image or a video right image an image in video pretty
straightforward you'll just upload an image or a video carousel ads it's a
carousel of ads you can see right here I'll zoom in really quick so you can get
a better look but it looks like this one two three ads right next to each other
and the user can swipe through them okay that's it
these are really good if you're trying to still tell a story on Instagram
because Instagram is very limiting with the
of like video content for example that you can use you could put two videos
next to each other in it and have much more time to explain a message whereas
in a single video you're only going to have that 60 seconds to tell a message
right this right here gives you a little more time and it's more visually
appealing so go check out some really cool carousel example ads okay so we're
gonna add an image here so we'll just click we'll just come down and we'll
pick I don't know we'll pick this right here really terrible images of myself
that I I'm not a good editor it's probable is it still uploading Wow this
add one add two for split testing okay I was like what is this I didn't select
this image so I would actually get rid of that ad because that's not a good
image and then we have ad 2 right here boom so when we come down yay it's me
want to work for him wherever it looks like this weird guy then do what he says
to do okay cool once you add in the photo you're gonna come in add in your
text right here that's gonna show up right here you can see it's already
showing up right there make sure to use some emojis in Instagram Instagram is
all about emojis you're gonna want to add that website URL that's gonna add
this button right here then you're just gonna click the URL that you want to
send them to so we would do that boom all right now all we want to do is you
don't need to worry about the display link it doesn't show on Instagram you'll
do your call-to-action button do you want it to be learned more make it
relevant to whatever they're trying to do this would be a sign up call to
action because we're taking them to a landing page and then you come down here
set up the rest of this turn on your Facebook pixel and boom you're ready to
go that's all setting up an Instagram ad really is or a promote or sorry not a
promoted post a sponsored post on Instagram really is so that's setting up
an Instagram sponsored post it's not very difficult those are some of the
things you're going to want to be aware of and since you stayed till the end
make sure you check out this link up here in the top right hand corner on
starting your own SM ma it's a full training trust me you're going to want
to check it out we have a link in that description right below that video or
you can actually go and sign up for our two-week training for free so just pay
attention in that video also make sure to comment below with anything that you
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