being liked has never been simpler to accomplish. just download a graphic, place it on footage of
yourself upload that to YouTube and watch the Adoration pour in but flashy red buttons aren't
the only way to do this we deserve something new I'm going to use all my years of motion design
experience to craft the perfect YouTube like And subscribe graphic and create multiple options
using different approaches the typical impulse is to be subtle with the request even subconscious
but I want to do the opposite I'm going to try to make it memorable and weird
[Music]
now this is the most basic one the animation is simply keyframing the position of the eyelid in
After Effects moving it downwards no eating nothing flashy I was inspired by cut out
animations like Terry gilliam's incredible work in Monty Python the technique is simple
you could create your own just by filming Two Bits of Paper Cut That now this sort of smut on
the screen just when it was getting good but the idea to animate the eyelid like this came from a
recent animated short by Joe Capper called haha you clowns part two now sometimes the characters
have traditionally animated blinks with a separate eyes closed drawing and other times this happened
and I haven't been able to get it out of my mind since there's something about it it's so uncanny
it's robotic and Lo-Fi but also so unexpected and weirdly subtle that I was just captivated I
had to create one for myself so I drew a painterly version of my eye using procreate gave myself some
fantastic lashes and inscribed the commands onto my eyelid using the text tool now often
these Graphics ask you to like the video but also make sure that you don't forget to subscribe we
wouldn't want you to forget and also hit that Bell icon so you don't miss out now I think that's just
too ambitious of an ask so for the rest of these Graphics I'll just ask for a simple like [Music]
and here's another concept using that same animation technique for the design I wanted the
finger to be relatable from recent surveys YouTube users aren't really seeing themselves as humans
with agency and what videos they watch but more as like a goblin-like creature sort of slithering
through YouTube by the algorithm to avoid the real world so we do want to represent that in
the design of the finger now the total time for this graphic does total 10 seconds but don't worry
I've also made a full eight minute one in case you need to pad out your videos for maximum watch time
of course this slow graphic approach might not suit your content you might make fast
paced content and like your videos you and your graphics to surprise
and Delight the audience scaring Mexican mom with giant spider [Music] [Applause]
so I tried something a bit more exciting [Music]
for this one I wanted to make it thrilling I started animating this frame by frame in
calipeg on the iPad and I wanted to surprise and Delight The Audience by having the finger explode
the finger and the button is exploding to make pressing the button appear both satisfying and
dangerous pushing buttons pressing things is an indisputable human urge for better or worse
we're finding that instinct every second of our lives so doesn't that look like a satisfying
squish we want the audience to believe that they could have that same Satisfaction by
clicking the like button themselves but we don't want the result to feel boring we want them not
to know what's going to happen next well their finger explode when they hit the like button we
want them to feel the adrenaline feel alive make them feel anything at all now this was
all cleaned up in After Effects using shape layers however I did make the grave error of
not creating a style frame in full color before animating this one and to be honest I thought I
could come up with something that was good while I was animating it but I couldn't so
my attempt to capture attention with a fast exciting animation remains sadly
unfinished but another way we can keep the audience's attention is with music [Music]
but if you even so think of using copyrighted music in your videos the authorities are gonna
come knocking down your door claiming copyright all over the place leaving you and your videos
crying traumatized and worse demonetized that's why I'm using Lickd the wonderful sponsor for
this video a music platform with access to the world's biggest artists that you can use
on your YouTube videos risk-free over 1 million mainstream popular music tracks. tracks like... and...
and even... tracks that you recognize and things that you recognize
have never been a more important part of popular culture so not only can you use
the music that you want to in your videos your audience will respond to it. Lickd have done
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stock music and 50 off your first mainstream chart track I know which one I'm choosing
I wanted to explore a common Trope in current like And subscribe Graphics which is to mimic
the YouTube interface as close as possible so for this one I wanted to represent the
YouTube interface closely but through the lens of the 90s paranoid anime aesthetic
the main work to get this anime style was in the design I was inspired heavily from a
few sequences in Neon Genesis Evangelion I find myself enthralled with their color palettes and
Stillness of some of the shots holding on shots for extended periods of time long enough for you
to notice the artwork and its risk it risks taking you away from the immersion of the story but for
the reward of drawing you in to engage further with the visual elements of the storytelling how
the story is presented visually and then purely to the ideas themselves damn I could do video essays
so I I dropped some colors directly from these two Stills because I am always fascinated by
their color choices they are so far away from what I would choose on my own these milky green
Grays and purples are objectively hideous and I think they look great they go so far to help
capture this style and work so well together the animation itself is very simple again all made
with After Effects keyframing the position on the cursor and the button elements I made some extra
layers so the button interface look like it's being pressed down in three dimensions and to
make it feel even more like retro anime I added a bunch of effects to degrade it here it is before
and after the first effect that I applied that I was pretty proud of was to give the illusion
of extra light catching the edges of the buttons and that was on an adjustment layer applied just
over the buttons I added the find edges effect to get the outline over everything I inverted
it and then added a 10 pixel vertical directional blur to soften it out in One Direction then I set
the blending mode to screen and knock the opacity down to 50 I also added a small drop shadow on the
cursor to make it feel like a separate element on an animation cell that was casting a small Shadow
because of the thickness of the cell and the ink now on top of everything to get it to look softer
I added another adjustment layer this time with a horizontal directional blur set the blending mode
to soft light and then desaturated it so it wasn't too exciting then on another adjustment layer on
top I added a vignette a subtle Shake wiggling the position on a transform effect so it appeared to
be slightly misaligned when they'd scanned it in or when played back on a VHS tape head then a 2
pixel gaussian blur on top of everything for more softening an animated film grain with noise hls
Auto and finally a posterized time taking it down to 12 frames per second I also tried animating the
cursor dissolving into nothing animating that frame by frame I was happy with the animation
itself but in this context I thought it was just too distracting far too exciting for what's
meant to be a somber introspective animation requesting YouTuber to like the video so I've
created four different versions I'm happy with how weird and different they are but they could
always be weirder which one do you think will work the best and if you want to learn motion
design I've got a Channel's worth of videos and courses for intermediate and beginner animators
on my website oh and I almost forgot please give this video a like [Music]
now baby I'm sure [Music] I just can't wait to