Thinking about TikTok for business?
Then you need to know about hashtags!
Find out how hashtags work and how to track them — inside the video!
Hey, it’s Chia from Brand24 and this week we’re talking about how hashtags work on
TikTok.
TikTok is a social media platform where users can share short videos, in a format
that’s kind of like Vine, Snapchat and Instagram combined.
And similar to Instagram, TikTok is virtually powered by hashtags.
So, it’s how users share content, find content, and also how communities are built … which
is why it’s so important for businesses to know how to use and track hashtags on TikTok.
But first, let’s just briefly go over the basics of the app.
So, TikTok is all about videos, especially musical ones.
If you’re familiar with the Musical.ly app, then you’re sure to spot a lot of similarities,
since it merged with TikTok just last year, to create a much larger video-based social
platform still under the name, TikTok.
And TikTok is really well-designed to foster engagement through content, which you can
tell from the kind of features that it has.
For instance, the React button lets users engage with each other through reactions.
So, basically, if you see an interesting video on TikTok, instead of just ‘liking’ it
or leaving a comment, you can take it a step further by making a new video that incorporates
your reaction to it.
And Duets are another cool feature that encourages TikTok creators to collaborate and engage
with each other through content.
Just like with the React button, you can create new content by adding onto someone else’s
video.
But instead of having just a small, little window for your reaction, both the video and yours
are displayed side-by-side.
So, features like these are designed to keep users on the platform for as long as possible by
encouraging engagement through content creation.
And this makes it the perfect place for creators to connect, and also for businesses to learn more
about their potential customers and what they’re interested in, especially with TikTok growth
showing no signs of slowing down anytime soon.
This also makes it the ideal channel for influencer marketing with TikTok creators who have built
these really amazing communities around their content.
And TikTok,actually isn’t just for businesses that market to teenagers or generation Z.
Even newspapers like The Washington Post maintain an active presence on the platform.
That’s actually a really good question: why would a publication that generally discusses
more serious topics — like national politics and the federal government — invest in building
brand awareness on TikTok?
That's because it’s a great place to reach a younger demographic, figure out how
to cater to that demographic, and it’s just necessary nowadays to keep up and grow with technology
if you don’t want to become tomorrow’s out-of-touch dinosaur...
But now — what about hashtags on TikTok?
Well, hashtags are at the heart of the platform: just look at all the Hashtag Challenges!
So, in September, the NFL became an official TikTok partner, kicking off their partnership with
the #WeReady hashtag challenge to get fans excited for football season.
Videos tagged with #WeReady have received over 750 Million views.
Then, there was the #PetBFF challenge, where TikTok donated $1 to the ASPCA for each video
created for that hashtag — in support of sick, injured or homeless pets.
We can’t see how many videos were made for that hashtag challenge (at least, not from
within TikTok), but views have crossed 2 billion.
And fashion brand Guess had the #InMyDenim hashtag challenge, inviting customers to show
us how they style their denim.
Guess was the first company to launch a hashtag challenge on TikTok, also working with some
TikTok influencers.
#InMyDenim received more than 38 Million views.
So, in short, hashtags are basically everything on TikTok.
Hashtag Challenges are what drive the most user engagement, while the hashtags themselves
are necessary for making sure your content gets seen, and to find content that you’re
interested in.
Businesses can make the most of their time on TikTok by tracking relevant hashtags on
the platform.
This will let you see: how many times your hashtag is used (we can only see the total
number of views for ALL videos under a hashtag inside the TikTok app); it will show you
which hashtags may be trending for a given topic (this is different from the Trending
Hashtags in your TikTok Discover Tab, since those probably won’t be very relevant to your
business); and it can help you identify the best TikTok influencers to work with.
Brand24 is one of the first media monitoring apps (if not THE first) to let you monitor
hashtags on TikTok, which is super exciting.
I’m going to include a link to Brand24 in the video description below, along with a
link to a blog post that will walk you through all the steps of how to follow hashtags on
TikTok, so feel free to check that out!
If you have any questions or comments about hashtags on TikTok, just let
me know in the Comments section!
And if you’ve found this video helpful, feel free to Like, Share and Subscribe to
our YouTube channel where I will be sharing new tips and insights on how you can do even
more in social media and digital marketing each week.
Thanks again for watching, I hope you learned something new, and I’ll see you next time,
bye!