Hello Boss babes and Bosses out there!
For those who are aspiring Social Media Managers,
you might be asking how we publish consistently on our social media pages.
Are you wondering if we are always online as we post?
No, we are not online.
We are using a social media scheduling tool to publish content even if we are not online.
If you want to learn more what are the scheduling tools that we are using for our social media accounts to consistently upload content,
then keep on watching.
Before I am going to dive in with the scheduling tools,
I want to share with you first the flow that we follow on BossedUp PH
and the flow that I do for my clients.
Let's start first with the BossedUp PH.
Our BossedUp PH page on LinkedIn, Instagram, Facebook page and group,
before, the interns were the ones who run and create content for it.
When I say interns, they are aspiring or newbies when it comes to Social Media Management.
As of now, we don't have interns.
That's why Cess is currently the one creating content for all of those platforms.
So, I would really, really like to thank Cess and the interns who run the page before.
Thank you, thank you so much. You are really doing great.
Our social media contents are so good
and you do help a lot, not just me but also those who follow our accounts.
Our flow before with the interns, we are using Airtable.
That is where I check the content that they have created.
They create content in advance so I can check it before it gets published.
And now, Cess is creating conetent for the whole month and I check it just once.
She is using Canva for the graphics.
Then, she puts the caption in Google Slides together with the graphics and the links so I can easily check everything there.
And I also just put my comments in the slides
if ever I want to change something in the caption or the graphics.
So, it is a really easy process for us to follow that flow.
I am going to share with you how Cess presents the content for me to check.
This one is our content for January.
Basically, this is the format of how it would look on our Instagram feed.
And this is her presentation.
She puts the graphics here
and then beside it is the caption.
And if ever it is a carousel post, she gives a link so I can also see the other images.
Then, for example, I don't like the caption or if I want to change something,
I just right-click then I will add a comment here.
I can tag her @cess and then, put something like, "Hey, Cess! Love this but I want to tweak the caption. Can we make it...."
Then, I will just click "Assign to Cess BossedUp PH" and then "Assign"
But I will not click "Assign" because she will get notified that I added a comment here
which is no need anymore because this has been already uploaded and everything was good already.
Most of the time, I do not ask for changes even with the image.
I like her graphic design style.
She already got my vibe when it comes to the graphics and tone of voice in writing captions.
So, I don't ask much for revisions.
So, we really do have an easy process now.
And maybe you can also follow that one.
If you also want to know our process with the interns before
when it comes to creating content and how I check it,
you can check out this video here to see how we use Airtable for content creation.
For my clients, I use Airtable for content creation.
That is our flow when creating content.
But before that, make sure that you have a content calendar to follow.
A content calendar is the monthly overview of the topics you will be discussing on your social media accounts for the whole month.
It is very important because you will see there the sequence of the topics for your social media accounts.
Because sometimes, there are topics that have to be posted by series
wherein one topic must not be posted ahead of the other specific topic.
So, by having a content calendar,
you will have an overview like, "Oh, this is wrongly scheduled because this one must be posted first before this topic."
That is why I love my process now with Cess
because she creates content for the whole month and I can see the type of content and topic that she does every month.
Content topics are all up to Cess
and I am just going to check the graphics and the caption.
And then, sometimes, I just change something in the caption for a little bit of improvement.
And sometimes, I message her or I will put a comment in the graphics regarding the part I want to change.
I am just letting Cess do her work. Like, "Okay, if you think it's better, go, let's do that."
Again, sometimes, some clients want their idea to be followed.
I have some clients who have a specific topic in mind that they want to be tackled.
It is just really up to the client that you will onboard.
And so far, my clients are also not that strict.
I am the one creating the content calendar and the content.
Sometimes, they don't even check my work
and I just schedule it then, it will get published.
So, that's the flow.
Again, first, you need to have a content calendar so that it is easier for you to create content
because topic and category are already indicated in the content calendar for each content that you will create.
The next one is the creation of content.
It can be pure text, sometimes text with graphics,
sometimes text with a clip,
sometimes text with GIF, etc.
Sometimes, a poll where you would ask questions.
Things like that.
So, it just really depends on the content that you put in the content calendar.
And then, after content creation,
you will send the draft to your client.
And then, the client will check it.
If they approved it, it is already good for scheduling.
But if not yet approved, if they want to change something,
change it first and then ask again for approval.
If everything is good, you can then schedule it on a scheduling tool.
That is our flow from content creation to scheduling to publishing.
So now, I am going to share with you what are the scheduling tools that we are using.
For Facebook and Instagram, we are using Business Creator Studio.
And then, for LinkedIn, we are using Hootsuite.
For our YouTube community, we are using the main channel in scheduling.
We are just using YouTube directly for the YouTube community post.
For Pinterest, actually, BossedUp PH does not have one.
I am just managing it as my personal account since it is not part of the marketing plan.
But you can follow me if you want @britxsui.
You can research britxsui.
I am using Tailwind for my clients because Tailwind is good as you can join Tailwind tribes.
You can share your content there and it has higher reach compared to not joining any tribes.
I have also tried using Buffer for my clients.
I am using Planoly before for my personal account.
And then, Later.com.
Later and Planoly are really known for Instagram because you can preview it in grid view like an Instagram feed.
So, yeah. Those are the scheduling tools that we are using.
Comment down below what tutorial you would like me to teach for the scheduling tools.
Maybe you want me to teach you how to use Hootsuite.
Maybe you want me to teach you how to use Creator Studio,
and how you are going to connect your social media accounts on scheduling apps or scheduling tools.
Things like that.
Just comment it below because I am going to create one for you if you really need it.
The other question that I always get from you guys is how to have access to the client's account for the posting of the content.
If they are not yet using any scheduling app,
because if they already have one, they can just directly connect their accounts there
and they will just give you the credentials or log-in details for that scheduling app.
But for example, let's say, the client is starting from scratch,
no scheduling tool yet, if they don't have any idea about it,
and if they don't know how they will give you credentials or log in details,
I would highly, highly recommend that you download LastPass or Dashlane.
Your client should also download that
so they can share with you the password without you knowing what exactly their password is.
If you still want a more in-depth tutorial on how to use the LastPass software, just let me know.
Comment again below LastPass or Dashlane.
These are the apps and tools that we can use to share passwords in a more secured way
because they will not know the password but will still be able to log in
on our Facebook, Instagram, or any other platform.
So, I would highly recommend LastPass because that is what I and my team are using, as well as my clients.
But I do have one client who uses Dashlane.
So, I adjust.
I created an account for Dashlane.
But mainly, I am using LastPass.
And another question that I always get when it comes to posting and scheduling is that
when is the best time to post and what is the frequency of posting?
So, here is what I can say when it comes to scheduling or the best time to publish a post.
If the client has the account on social media for quite some time already,
it already have an analytics.
So, you will base on that analytics as to when are you going to publish a post.
But let's say, the client is just about to start like you are the one who will be creating their page or account.
What you can do is research on Google what time their audience is active online.
For example, your target audience is from the United States of America.
So, you can research that one on Google, "best time to post on Instagram for US audience"
Usually, you can find content on Sprout Social, Buffer, and the likes.
Those sites publish from time to time articles on what is the best time to publish for each platform.
For Instagram, for Facebook,
Twitter, LinkedIn, Pinterest, YouTube, and the likes.
They have an article for that.
So, you can start from that.
The second thing that you can do, which is what I am doing,
it is common sense.
Based on my common sense,
every day, most of the people, if not all, the first thing they look at as they wake up is social media.
So, at what time do people wake up in the morning?
So, that will be the first time posting of the day.
The next best time to post will be during their break.
For example, during lunch break, while we are eating our lunch, we always browse content on social media, right?
So, maybe that is also a good time to publish content, right?
The other time is as they go back home.
So, that is around 6:00 p.m. to 7:00 p.m. or 8:00 p.m.
Those are my trial times.
Around 7:00 to 8:00 a.m. and then, 12:00 to 1:00 p.m. and then 6:00 to 8 p.m
So, I will try posting during those times.
For example, here in the Philippines, I will use that time.
But if for US audience, just the same, as they wake up, during breaks, and then in the evening.
Just the same time.
But of course, we do have a different time zone.
So, I will base it on the US timezone.
After doing that for at least a week or two,
I will check the analytics to see what is really the best time.
If the analytics show that the best time to post is 2:00 to 4:00 p.m.
then, I will adjust my post from 2:00 to 4:00 p.m.
Not the previous time, 12:00 to 1:00 p.m.
Those are my trial times especially if there is no activity yet in the client's account.
So, hopefully, that will also help you to kick-start
especially if you will be having a client that will be starting from scratch.
For the frequency of posts, it depends on how consistent you can be.
For example, for Facebook, maybe you can upload at least thrice on your Facebook page.
But if you can be consistent on daily postings, then you can do that.
The same with Instagram, if you can be consistent every day, then go, do it.
But if you cannot post daily,
let's say every Tuesday for the whole year, you are going to post content.
Then, that is good.
Because we are about consistency here and the quality of the post.
Otherwise, nothing will happen if ever you want to just be consistent on daily posting, right?
Yes, it can help you grow your account but make sure that even if you are posting daily,
make sure the quality of the content that you are publishing is still good,
not a mediocre one as you post daily and you're like, "I'll just push it, just publish it."
The important factor here is the quality of your post and then the consistency.
Just make sure that your content is either entertaining, or let's say informative
so your viewers can get information from you,
or you are touching their emotional aspects
like you make them feel so happy or sad about the video or content you published, or they will get touched by your sharing.
Something like that.
Just make sure that you can create consistent, quality content.
And it doesn't matter how many times you publish content in a day or in a week on your or your clients' social media accounts.
If you want a spreadsheet with the list of social media scheduling tools
with the platforms that it can cater to,
and their free plan's features,
if you want to grab that spreadsheet,
just click the link below to see what social media scheduling tool best fit your business or your client's business.
Hopefully, this video helps you get clear on the process and flow and the best scheduling tools for you.
Don't forget to comment below what scheduling tool tutorial you like.
But for sure, I am going to teach you how to use Hootsuite, Creator Studio, Buffer and the Canva Pro scheduling tool.
So, if you want to learn how to use those scheduling tools,
definitely subscribe to our channel and click the like button.
And please, please don't forget to comment below what other content you would like to see.
Before I am going to end this video,
I would like to flex the works of my Boss babes and Bosses inside my group.
Check this out.
If you want to join our Facebook group,
just research "I'm Ready to Boss Up by BritxSui"
And don't forget to like our Facebook page.
And follow us on our Instagram accounts @britxsui and @bossedupph.
I hope to see you guys on my next one.
Bye!