Hi, I'm Dan Martell, serial entrepreneur,
investor and creator of SaaS Academy and in this video
I'm gonna share with you how to create a referral page system to
get your current customers sending you new customers
without overthinking it and be sure to stay to the end where
I'll tell you how to get my exclusive referral page
blueprint to get you going as fast as possible.
(upbeat music)
You probably realize this but one of the easiest ways to get
high quality, excited customers for your product is to ask your
current users to share it with a friend.
You've seen this with the Dropbox.
Everybody knows their story but they went from a thousand,
a couple thousand users to millions of users by ensuring
they've incentivized their customers at the right time
to share their product with a friend.
I've been doing it in every one of my companies.
Most recently with Clarity.fm, before that Flowtown,
and it's something that I coach all of my clients to implement
in their product day one.
Step one, choose a win.
If you've ever had anybody, this can be like a gym or local
business or even a software product you're visiting their
website, ask you to share that product with a friend before
you've even used it then you realize that
that strategy does not work.
The reason why is you need to figure out what is the moment
within your customer's user experience or journey that gets
them a win and prompt them at that moment.
Because it's on that high when they've just gotten the result
that you've promised that they're most eager and likely to
share that product with somebody they know would
be an ideal customer for them.
So you need to choose a win and insert the ask
or the referral at that moment.
Step two, give to both.
The super specific strategy that you need to implement when
you're building a referral system is not only to reward the
giver, the customer you're asking to share it with,
but you need to give them something that rewards the
receiver, the new customer because you need to create the
mindset that there's an exclusive opportunity that their
friend or colleague will only get if they take action today.
Meaning that if they go to the homepage and they sign up for
the product, they're gonna get a list of features but if they use
the link that that person referred,
they get an enhanced version of the product.
This can be more space, as Dropbox does,
this can the a longer trial as many B2B software tools do.
This could be any other little perk or tweak to the features
that allows them to get a benefit only received when that
individual shares their referral link.
That is key, both need to win.
Step number three, make it easy.
Most people do something simple as providing a link,
a referral link, that if your customer shares it gets tagged
to their account so they receive the credit
for that new customer sign-up.
But you need to take it to another level.
You need to make it so simple that within the interface,
they don't have to leave to share.
Maybe it's as simple as clicking some checkbox and sharing on
their Facebook, Twitter or other social networks or even more so
going the next level deeper don't even make them think about
the copy that they should share in the tweet.
And better yet, and this is the ultimate if you provide the
opportunity for your customers to use email,
write the email for them.
For you to think that your customer's gonna be able to
explain your product or define the benefits and the features in
a way that's gonna entice the receiver to click that link,
register and try out your product, you're dreamin'.
Work with a copywriter, write the email,
make everything executable one spot and
really make it easy for your customer.
Step number four, seed it.
You know one of my favorite things to do when I design
product is to hint towards the next step in the interface and
that could be as simple as having an invite a friend box in
the top right corner of your product.
It could be a modal window, a pop up that shows up at one
point and say you know at some point we might ask you to do one
of these three things.
It could be even a link in an email but whatever you do you
need to seed your referral system so that customers know
that it's coming and they can expect it.
And some people are gonna be so excited,
especially if you offer extended trials or discounted pricing for
inviting new friends or you might actually
pay them with real dollars, you need to make sure that
you bring that awareness to them.
So many times I see products that have a referral system but
it's buried in the product and customers using
it never get exposed to it.
They don't see it via email, prompt in the interface
or in the navigation.
If you want to get people to use that and refer other customers
you need to seed it inside the product.
So quick recap, number one, choose a winning moment.
Number two, give to both parties.
Number three, make it easy, write the copy.
Number four, seed it in the interface so they are aware that
there is a way for them to be rewarded.
As I mentioned, I want to share with you an exclusive download,
my referral page blueprint.
You can click the link below in the description to download the
wireframe and the specific features that you need to build
a referral system that's not complicated and doesn't get you
to overbuild that process.
If you liked this video be sure to click the like button below,
hit subscribe and share it with a friend.
Thanks for watching, I'll see in the next video.
I don't understand, Jared.
I wasn't doing the story before.
I would just get into it.
Are you saying I should do it?
- [Jared] At the end of last round.
- Okay.
- [Jared] So we weren't doing it but...