- Flew to Odell's house and I asked him what was important?
He said, I need you to make this the biggest baddest [bleep]
you've ever seen and that's exactly what we did.
[upbeat music]
Hi, my name is Jason Arasheben,
CEO of Jason of Beverly Hills
and we are the go-to jeweler for some
of the world's biggest celebrities and sports organizations.
And today I'm gonna let you
into the world of the Super Bowl championship ring.
[upbeat music]
So in 2021,
we got the chance to do something we've never done before
and that was the NFL Super Bowl ring.
And that's kind of like the pinnacle of championship rings,
right?
When you think of championship rings
you always think of a Super Bowl ring.
So this was a dream come true
the 2021 Tampa Bay Buccaneers championship ring.
Now, this was no easy task, but we had the support
of one very important player that is Tom Brady.
Tom Brady had many previous championship rings made
by other companies, but he wanted something very special.
He loved the idea of things
having special features, having hidden compartments,
things like that that told the story outside
of just looking at the ring and how big and flashy it is.
Now when you're doing an NFL ring
it's a little bit different than doing an NBA ring.
First of all, there's 52 players plus the players,
let's just face it, they're bigger guys.
So you have larger finger sizes and offensive lineman,
they can go up to like a size 17 ring.
It's like a Hulu hoop for you and I,
monster diamonds on the two Lombardi trophies
that represent the two championships in the organization.
It has emerald cuts
on the side with world champions, all adorned in diamonds.
This ring also had a special feature.
The top opens up
and it reveals their home stadium, Raymond James Stadium.
This was the first time in a long time
that a team actually won the Super Bowl
in their home stadium.
Of course, it was followed
the very next year with the Los Angeles Rams
but at the time this was very special.
We have a single diamond where the tunnel is where
the players come out.
We have the records for each playoff game going
around the back and we have the word historic
with the description that describes why
this particular win was so historic
to the organization, the NFL, and the city.
[upbeat music]
I was heartbroken as a kid when the Rams left to St. Louis
and I never thought that I would be a football fan again
until the Rams decided to come back home
when they came back home, and to win so early on
it was so special
because the feeling of celebrating a win is great.
The feeling of celebrating a win
in your home city is even better.
Unveiling the 2022 LA Rams Super Bowl ring
we really put everything into this ring.
It was a great team effort to really build a ring
that symbolized LA.
The players themselves were such an integral part
of the design process from Cooper Kupp,
to Coach McVay to Odell and Aaron
and Jalen and all these guys all had a say in
what the final ring looked like.
What makes this ring so special is that
it's the most expensive championship ring ever created.
It is also the largest championship ring ever created.
And as you know,
most championship rings kind of have a cushion shape.
This is very unique in that it has a slanting top
and you see all the pillars of SoFi Stadium.
You can see straight through the ring
and see the stadium on the inside.
You have two palm trees
which I thought was super important to represent LA.
You have two stars on opposite side of the players'
numbers here, you are in Los Angeles, the city of stars.
Their blue and yellow is very specific
and finding that was extremely difficult.
In fact, it was so difficult
that we didn't actually get the sapphires
in until four days before the ring ceremony.
So we had to quickly put this together
and they don't know it, but like we just got by.
And when I saw their jaws drop
and I saw the smiles in their face and their eyes light up
I knew we had something special here.
You also have the top that comes off, opens up.
You have the stadium on the inside
with the field being made from actual parts and remnants
of the artificial turf that the Super Bowl was played on.
On the inside of the cap,
you have the actual cow hide that was taken
from the actual ball that was played during the Super Bowl.
So this particular ring tells a story,
is a piece of sports history
and happens to be my hometown team, the Los Angeles Rams.
I want to thank you for watching.
Hopefully you learned a little something more
about the process of making a championship ring.
[upbeat music]