in today's Adobe Illustrator tutorial follow along with my design process for
a negative space logo design just like you can see now on screen something else
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now before we designed today's logo I briefly want to talk about the logo
design process today's negative space logo isn't for a
client or a company so I'm not going to be doing much no way of research however
many people often ask me how to come up with logo design ideas
you absolutely must conduct research if you're working for a client and you need
to look into their industry of work as well as their audience I cannot
emphasize this enough as this is going to help you better understand the brand
and the people they market their products and their services to you want
your logo to be 100% relevant for maximum results so after research which
can actually take numerous days if done efficiently I then start to brainstorm
ideas on paper but this can also be done digitally too everybody has their own
method and the key here is for me to get down some words or aspects associated to
their brand the concepts then come from the research and the brainstorming of
ideas and if the previous two steps had been done completely properly you're
going to end up with several concepts that are on points with the brand now
from here it's just a case of knowing which concepts work best and then
refining them into the final logo design solution is realized this is a very
brief rundown of the logo design process but I will make a video completely
dedicated to this process if you want to see that
so if with today is a negative space a logo design I've chosen to go for a
single letter design that utilizes negative space on a shape and this is
going to generate the illusion of one letter form now if you check out my
video linked at the end of today's video you can learn all about the different
types of negative space logos but now I've got my type of logo in mind it was
then time for me to start sketching ideas and concept down on paper some
designers negate this stage and sure they can technically come up with a logo
totally on the fly however to be fully equipped with multiple ideas and
concepts I personally prefer to spend time working on paper first and foremost
this doesn't just mean sketching it also means like I said start the video
writing down words and phrases or even emotions relating to the brand and this
can really help to create some solid conceptual ideas
so as I've established I'm going to make a one single letter form logo
incorporating negative space to make a shape appear as a letter and the letter
of choice that I've chosen is a so what I'm going to do is I'm gonna come up to
the polygon tool here and I'm simply gonna click and drag like so if you
can't see a triangle you can simply press the up and down arrows which will
change the number of sides on your polygon but when you finish up with
three sides hold down shift and then your triangle be fixed in position like
so
then press command or control way to enter into outline mode we're going to
press command or control C to copy the triangle and then command or control F
to duplicate it then resize down the new triangle by holding down shift and the
alt/option key at the same time and clicking and dragging like so then press
C for the scissors tool which can actually find here in the tool bar menu
then click each of the anchor points on the new triangle press V for the
selection tool and then click and remove the bottom parts we're going to use
these two lines here as guides for the next step of the tutorial
you can select the original triangle and press command or control to which is
going to lock this triangle down in place but then simply use these guides
to create a foundation of our mountains which I'm going to cut into the triangle
later you can hold down the alt/option key then click and drag to duplicate
like so as you can see I have magenta smart guides activated telling me when
I'm completely in line you can press command or control you to activate the
smart guides now I don't want this bottom area over taking the design I
wanted quite a minimum quite small and I think this is going to be the right size
but when you're ready select these shapes here and then press command or
control to to lock them these are only going to be guides so now press P for
the pen tool and then press shift and X to make sure you have a stroke selected
and not a fill now what does I draw in the shape of my mountains
I use these guides here in correlation with the shape of the actual original
triangle so the lines actually match the complete degree and contour of the
original shape I can now bring the shape off to one side and then press the alt
or the option key command and then 2 to unlock everything and finally remove
these shapes here I'm now going to take the pen tool and draw in some areas
though act as snow for my final design
at this juncture you can press command or control Y to exit out outline mode
then select this shape here and press shift annex to flick the stroke over to
a fill finally select these shapes here open up the Pathfinder window which you
can also find in the window section here and then use the minus for an option
then we're going to lay the shape over our design like so and then again use
the Pathfinder option - France so as you can see we've already got the kind of a
shape but to make sure that it really looks like an A I'm going to add a star
in the sky here which will represent the middle section of the a let's normally
cutouts
so then select the star tool and then again click and drag and hold down shift
you can also use the arrow keys to change the number of points on your star
when happy change this to white so you can see where it's going to be applied
on your design and I'm pretty happy with this outcome here so I'm going to select
everything again and then once more use the minus one option but first you have
to ungroup this selection here and then you can use the Pathfinder option as you
can see the logo is cut out as a one symbol and now it's just a case of
adding some logo type
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