Ready to learn the best way to approach a logo design
and how logo ideas are refined?
Let's design a new logo for this florist.
The first step is to understand the client's needs.
Research their audience
and understand where the logo will be used.
Using this as a starting point will lead
to an intentional and organized design process.
The logo designed for a florist might be used
at a very large size for shop signage
as well as a very small size for stickers and packaging.
Let's get inspired with this template.
First, let's edit text.
When editing, you can remove effects like the curved text here.
The font is softer, modern, and elegant.
We can contrast with another font as the secondary text lowercase.
Text is friendlier.
Remove the uppercase style here.
A little full stop is a nice detail.
Logo images are often referred to as icons or pictograms.
Pictograms are very refined and very simple.
From the elements tab, use the search to find options.
A more detailed description,
limiting results with the filter button will narrow the search.
This element is simple, suitable, and customizable.
Position it, scale it, and rotate it to complement the wordmark.
At any point Cmd+Z will undo an action.
Now, this is starting to work.
Duplicate the page and try more options.
Testing logos in one color is always a good idea.
Once everything is one color, group objects.
Select them all and press Cmd+G.
A great logo works at large and small sizes.
Select the logo, hold option drag to duplicate
and scale to see them at different sizes.
Now, print them out.
Look at them close up from afar and even upside down.
Ensure that the design will work for every purpose.
Duplicate the page again to continue experimenting.
Press the C key to add a circle to your page.
Try reversing the logo colors
to see how the pictogram works in white on a dark or black background.
Once again, testing different scales is a good idea.
Satisfied that all possibilities have been tried?
Time to move on to another concept.
A trademark is a way of identifying a unique product or service.
It allows you to distinguish your product or service
from those of your competitors.
So can you trademark something you create on Canva?
Well, it depends.
You can't trademark any templates
or any of the stock media from the Canva library
like icons, graphics, and photos.
This is because your rights to these elements are non-exclusive
and you need exclusive use for a trademark.
A trademark could be possible
if you use text, basic shapes, and lines to design a logo.
And of course, your own unique graphics that you upload to Canva.
This is because Canva's content is licensed
for a wide range of personal and commercial uses
perfect for designs like business cards,
social media marketing materials, and much more.
Let's recap.
The process of designing logos starts with information and research
about the client and their audience.
Consider how the logo will be used and what purpose it needs to serve.
Look for appropriate fonts and simplify graphics.
Then when developing ideas and designing options,
follow an organized process.
Work iteratively by duplicating ideas and refining them.
The goal is to develop a range of interesting
and creative logo options ready to be presented to the client.