before you hit that boost post button on
your facebook page let's take a minute
to talk about why it's actually
a waste of money in most cases and we'll
look at
what the better alternative is because
that's the good news there's a much
better way
to promote your facebook posts than by
pressing that boost
button and it's just as quick it's just
as easy but the good thing about it
is it's more cost effective it's going
to do a better job
of getting you the results that you're
actually looking for
when you spend money promoting your
facebook posts
so before we do that let's talk about
why the boost post button
isn't the best way to spend your
facebook ad dollars
and the main reason is because when you
set up a boosted post
it doesn't actually allow you to choose
from all of the available objectives
that the standard facebook ad manager
gives you so the objective is
really really important because the
objective is how you tell facebook
what you actually want to achieve with
your ad spend
you're spending money and you're telling
facebook in return for this money i'm
giving you
this is what i want that could be
something like website traffic it could
be
email subscribers it could be engagement
on the post
video views there's a whole list of
things that you can choose from for your
objectives but as we can see here
when we click the boost post button
it's going to say objective automatic
and that's going to be the default
option
meaning facebook will automatically
choose an objective for you
now how facebook could possibly know
what you want
from your ad spend i don't know but they
claim to
know that so most people when they click
boost
are going to leave the objective on
automatic and
i can tell you right now that's going to
waste money for most people
even if we click change and we try to
set the objective
manually ourselves if you look at this
post that i'm doing it on here
it only gives me two options get more
people to watch my video
or reach people likely to buy from you
and track sales and that's going to
be some kind of website purchase
conversion objective by the look of this
it's not even letting me
choose my conversion objective meaning i
can't tell it
well i don't want purchases i want email
subscribers or i want some other
objective
so it's super super limited what if i
just wanted website traffic so
this post that i've selected was
actually a youtube video that i shared
on my facebook page
if i wanted to drive clicks to my
youtube page and for people to watch the
youtube video
that's not an option here and so if
that's what i wanted and i chose boost
post
i wouldn't be able to actually tell
facebook what i wanted and therefore i
wouldn't be able to get
the results that i was actually looking
for
so that's the first and the main reason
why it's not as effective if we keep
scrolling down you can see we've got the
targeting section here
where i can choose my audience the
problem here is again it's
really limited it gives me a bunch of
suggested options here
but i can't do things like selecting
custom audiences and particular
look-alikes or create
those new custom audiences look-alikes
for example
if i wanted to target people who've
engaged with my facebook page or my
instagram account
or visited my website in the last six
months and exclude my customers
and create a nice little targeting setup
like that i just can't do it
from the boost post screen that's a
really common setup by the way that's
not something obscure and unique
if it's something i wanted to do however
i just can't do it from here
if we keep going down you can see we've
got automatic placements is selected but
if i only wanted to run on particular
placements again i can't
really do that here i can choose
facebook or messenger
but within those two massive
pieces of the facebook and instagram and
messenger
ecosystem there are lots of different
placements like right column
like desktop there's the instagram feed
that's not an option here
there are things like facebook search
and other other
different placement options in there i
can't choose that
i can just tick or in this case i can't
even uncheck facebook i can just
choose messenger or no messenger if we
keep going down
duration and budget the thing i can't
choose here is a daily budget i have to
choose a lifetime budget and set it over
a period of days
again you can do that using this other
method that i'm going to show you
shortly you can choose a daily budget
and if we keep going down here then it's
pretty basic the rest of the setup
so that's in a nutshell the problem with
the boost post button is it's extremely
limited if i want to set up an ad and i
want to choose my own objective which is
really important
and do everything else and customize it
all then you need to use the other
method which is the ad manager so
let's talk about how to do that really
quick and easy as i said
first thing we want to do is go over to
your facebook account just go
facebook.com
you can see this is my facebook personal
account
in the menu on the left we've got ads
manager if you don't see it just click
see more that will expand the list and
you'll see ads manager make sure
you don't click add center that's not
what we want we want
ads manager click that and that's going
to open up the facebook ad manager for
you now
if this seems intimidating don't worry
it's really really simple just follow
along with my steps here and the good
thing is
if you've got a post on your facebook
page we can still
absolutely use that and set that up as a
boosted or promoted post
through the ad manager here so it's not
like you have to
recreate your ads or do anything crazy
just follow along
bear with me you'll see how simple this
is we're going to click over here
on create to create a campaign
here you can see we choose our objective
and you can see already
how many more objectives there are this
list is
huge compared to the options that we
were given in the boost post section
now i've got a video on choosing the
right objective so i'll put a link to
that at the top here somewhere now you
can click that
if you want to go and learn how to
choose the right objective but basically
the objective you want to choose here is
the thing that you want
so the thing that's mostly or most
closely related to what you're looking
for so
i'm going to use that post as my example
which is a link to a youtube video
so i want traffic i'm going to send
traffic to
youtube in this situation so i'm going
to choose traffic and click continue
now we're going to click on new ad set
from here
we simply choose website because we want
to send traffic to a website not to an
app or messenger or whatsapp
now we can simply go through and choose
our daily budget if we want to choose a
daily budget
or we can choose a lifetime budget if
you want to set it up with a start and
an end date and you simply choose your
start and end date
i'm going to choose daily budget and i'm
just going to spend two bucks a day
promoting this post i'm going to remove
the end date so it will just run until i
come in here and turn it off
ok now if we go down here to the
audiences section
you can see i can get really granular
with this i can set up exactly what i
want so
for the example that i mentioned earlier
i'm just going to show you here i might
choose
everyone who's engaged with my facebook
page or my instagram account
or visited my website and then i'm going
to go down here
and exclude all of my customers
now that gives me the exact audience i
want to target that i just couldn't do
using the boost post button and now here
i can just choose my locations
so again i can just remove that or set
whatever countries i want
age gender everything is right there
that you can select you can do
interest targeting if that's how you
want to set your ad up it's all
here now as you can see down here we've
got the option
to do manual placements if we want and
let's say we just choose facebook well
even within the facebook placement here
we can go and choose whether we want the
news feed the marketplace video feeds
right column
or whatever we want i'm going to leave
it on automatic placements for this
example
and then of course we can choose to
optimize for our ad delivery
because we chose link clicks as our
objective i can choose link clicks here
because that's exactly what i want and
that's the most important thing again i
couldn't do that
using the boosted post button boosted
post would have got me something that i
didn't even want
in this case however this way i get
exactly what i want i'm getting what i'm
paying for
i'm getting the value that i want from
my promoted post
okay let's go down here to new ad now to
the ad
level we're going to set up our actual
ad itself
going to choose my facebook page
and my instagram account now instead of
creating an ad here all i need to do is
click this drop down
choose use existing post and i just
choose the post
from my facebook page so i click select
post
and you can see the post right there i
select it and i click continue
and there it is you can see the actual
post is there itself
now i can choose my call to action which
is the learn more button
so i can change this if i want i
actually don't want to change it i want
to send people
to that url i can click here though and
change the button type
let's make it watch more and click
update post
and you can see that now is watch more
if i want to edit placements now i can
do that as well so i can customize this
so it looks different on different
placements so it would look like this in
the facebook news feed
but i can change how it looks let's say
in facebook marketplace or
in stories or wherever i want to change
it so this one
it's longer than 120 seconds this video
so it won't run on instagram
but i could if i really wanted to create
a short version of this video
that's less than two minutes long and i
could customize
the instagram placement and have a short
version that runs on instagram so
i'm not going to do that now but it's an
option that's available through this
method that's not available
via boosted post now i can just select
my conversion tracking
here if i wanted to turn that on and i'm
done so i've taken that
post that was on my facebook page and
instead of using boost post
i've come in here and turned that exact
post into an
ad or into a promoted post but i've done
it in a way that now i can choose the
objective that i want meaning i'm going
to get
the results that i want and i can
customize it customize the targeting
and customize the ad if i want to as
well it's a much more effective way to
do it i highly recommend
using this method instead of using the
boost post
method if you are going to set up and
promote your posts
much better way to do it if you've
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always i appreciate your time thanks for
watching and i will see you in the next
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