in this video i'm going to give you five simple tips
for getting more sales from your self-published books on the amazon kdp platform now this includes
no content books low content books and also some of the tips i'm going to give you will apply to
non-fiction and fiction books as well, so if you are looking to get more sales from your books
then follow along now if you've not been to this channel before then welcome my name is Paul Marles
and i do videos on how to make it keep it and grow it and that's your money i'm talking about if you
do like videos like that then please do give it a thumbs up hit the subscribe button and smash that
notification bell to receive notification of when i produce more videos like this so i know a lot
of you out there who publish books on kdp have difficulty getting sales or if you are getting
sales you're looking for ways to increase those sales and make more money make more royalties so
i'm going to give you five simple tips for getting those extra sales so let's get straight into it
now first of all what you need to do is take an honest look at your books
and that includes maybe getting friends and family to also look at your books because i get asked to
look at a lot of books and to review books and the biggest problem a lot of people have is with their
cover designs because this is one of the first things that customers see when they scroll through
the listings on amazon and if your cover design isn't up to scratch customers will just scroll
past it and you won't get that all important click and you won't get that sale i just want to show
you a quick example now i looked up space coloring book on amazon and here we have an example which
i think you would agree is a great example it's colorful doesn't use too many different fonts it
stands out in fact it's quite stunning and here's another one in the space colouring book niche now
i had to actually have a look through this book to see if it was a space colouring book and indeed
it is it's a picture of a rocket there now if this is your book i do apologize and maybe this might
help you um improving your cover but if you look at that cover and you look at the market which is
kids mainly you would say well what aspects of this would actually attract a kid one it's more of
an adult themed type cover and two the cover has nothing to do with space whereas you look at this
and kids would love this cover so that's the first tip look at your cover designs and look at them
honestly would you actually buy this book if you saw it on amazon and would it stand out amongst
all the other books in your chosen niche okay the next thing you can do is build yourself an author
central page now this is your if you like a shop your own hub on amazon in which you can showcase
your books and here we have a couple of examples we've got jade summer here yes i know jade summer
is part of a publishing house but this publisher has their own author central page and you can see
all the books are listed across the top here and it's a great place because customers will
often click on the author name or publisher name when they're looking at books and if you've got
something like an author central page it will showcase all your books and this is important
if your books are around a particular niche like colouring books maybe planners
notebooks puzzle books that type of thing and here we have colouring books and you can see all these
are listed here and they're usually listed in order of popularity as you can see here on the
right here's another example alice cantrell has a brand called twig and moth and i've showcased
her books before on amazon and here she also has an author central page and also what you notice
here you can include author updates which can be things like twitter posts blog posts and i think
you can put up posts from your other social media platforms as well but also in the bio you can have
a link there to your social media profiles or if you've got a website one of those as well
now the next tip the third tip is to build a kind of what i like to call a sales funnel and
that is getting traffic from other sources and sending it to your books on amazon now if you
have got an author central page you could send this traffic to your author central page where
potential customers could see all your books or you could send the traffic to a particular book
now what sort of things can you use as a funnel we've got pinterest instagram facebook youtube
you might find that one surprising but i'll show you about that in a moment
and also a website let's have a look at some examples here we've got instagram again twig and
moth got all these attractive illustrations and photographs on instagram now you'll notice here
that there'll be posts on maybe information and then every say fourth or fifth post there will
be a picture of an item that is for sale and i suggest taking that approach whatever it is
you're doing whether it is pinterest facebook or instagram and Gary Vee published a book around
this theme called jab jab hook and that is you produce useful content and maybe say every
third fourth probably more likely fifth six post do one uh a kind of a sales post if you like
so that you're not just uh giving your customers sales related content there's useful content there
punctuated by a sales type content page not to say that the sales content page
can't be useful content either if we look on pinterest which is another good one
the main def demographic for people going to pinterest are women that's a known fact
and it's very useful to get links to products and you can see here i just put in coloring books and
there's all these posts here on different coloring book interior pages but also dotted within there
are books that look like they're being promoted by publishers and authors so again you could have
your own pinterest page showcase the content of your book showcase content related to your books
and then every so often do a post showcasing your particular book that you want to get traffic for
if we look at facebook again this is jade summer has a facebook page again showing useful content
like this showing the interiors of the books and then there'll be posts on particular books that
would interest potential customers now youtube this is an interesting one and it's a potential
source of a lot of traffic and if we go over to youtube i just started doing the search i put in
colouring in and this came up as suggested coloring coloring books with markers and
here we have posts or videos that people have put up where they're actually coloring the interior
of coloring books now you may go well who's watching this well look at this first video here
000 views this is popular content now i had a look at some of these videos and you could do a
video just coloring in interiors of coloring books people like to watch that i think people find it
also relaxing as well and you could use a coloring book that you've published you could use someone
else's coloring books so again you're not just promoting your own content but even if it was
coloring in someone else's coloring book you could showcase your books in the middle of the video
or towards the end of the video links in the description of the video and as i say looking at
these they're quite popular here's one it's just coloring pictures within this coloring book and
it's got 5.4 million views now you wouldn't need a high percentage of those viewers to go through and
click on your links to your own coloring books so that's something just to bear in mind now the next
thing or the fourth tip to consider is building your own website and this is part of the the
funnel if you like to your books and what you can do on a website is showcase your books you may be
able to do posts around your books again a website is useful if all your books are of a similar theme
and that might be like you know nature lovers journals and log books it could be coloring books
particular types of journals you know meditation relation related journal self-improvement type
journals and here again we've got twig and moth showcasing the products that she's got for sale
now one tip that i would give on this and what i would do is collect emails so you could offer
maybe some free samples of the interiors of your coloring books that people could download as pdfs
and color in to capture email addresses and there you could build a customer base so that each time
you produce a new book maybe a new coloring book whatever you could send out an email
to your potential customers let them know you've published a coloring book and that
has the advantages of getting potential customers to your book and if a good percentage of those
buy quite soon after you've published the book that can be a very strong ranking
factor for your book and then you can go on to get additional organic traffic
from your ranking on amazon here's another example as we've just been looking at jade summer as well
and i've noticed that these publishers aren't really promoting or pushing forward their
email sign up page i know here it says sign up for email updates what i would be doing is
putting my email sign up box within the top half of the web page so that's the first thing that
potential customers see and then showcasing your books and also you're protecting your business
as well because just consider maybe you publish these books on amazon and for whatever reason
amazon closes your account could be due to something you've done, could be a pure mistake
you've still got those customers um and you know you could publish your books on other platforms
and still get those same customers to go and buy from those other platforms or you could have
them printed them yourself keep them as stock at home and again send out to to customers but that
would be i think in an extreme circumstance but it does protect your business and you
own that list and you know can keep it no matter what what happens to the other platforms
the fifth tip is to join uh groups facebook groups reddit groups forum groups again related to the
niche of your books now if you're producing things like accountancy ledgers miley's log
books i don't think that would apply again it's to niches where people have an interest
things like coloring books puzzle books where people will buy one book and go and buy multiple
other types of those books and i went over and just put a search for colour in books
clicked on groups and you can see here on facebook there's lots of these different
groups that you could join adult colouring book fans colouring book for adults adult colouring
books and this will be full of people that are interested in in this case colouring books
now again don't join these groups and just go and start marketing your work you've got to take
part in these groups provide useful content and advice and i think if you just go straight into
these forums and groups and start plugging your your books you'll probably get thrown off now
if you are just starting out in this business and looking at how to create your first books and get
them published then i suggest watching my kdp book tutorials playlist here which goes through all the
different steps of the creation and publishing phase thank you very much for your time it is
very much appreciated don't forget to hit the subscribe button and until next time and goodbye