now obviously don't do this to yours
don't try this at home alright so today
I've got something that's quite exciting
and slightly sentimental as many of you
know I'm solo in the studio the team is
on their own given the current state of
affairs here in 2020 everybody split up
and for good reason
you know the whole story but that
doesn't mean guys haven't still been
behind the scenes you know taking care
of business as they would be
particularly Willie do who is
responsible for this package in front of
me right here now he didn't even
announce it it just showed up shipped
here I saw his name on the package I was
like hmmm what are we good hmm what's
gonna be inside the box right I was
curious so I took a little peek and I
just don't even know how this man pulled
this off so let me backtrack give you a
little bit of history real quick a while
back on a channel you may or may not
have seen this video this guy showed up
[Music]
oh whoa
it's unbox therapy Kok I never thought
I'd see the day I don't even feel like I
could drink this
it looks like there's one more thing in
here the custom unbox therapy coca-cola
I didn't request it I didn't order it it
just popped up here and I was blown away
I was I was genuinely speechless for a
moment when I cracked the package and
saw my face on a coca-cola bottle now
the reason I'm bringing that up now
because ever since then I've kind of
been paying a little bit of attention to
the world of unusual coca-cola products
and so something came up in my newsfeed
that I ended up talking about on the loo
later show downstairs and that thing is
what's in this box an incredibly rare
well let's just I think these are some
of the most exclusive coca-cola products
ever made Star Wars the rise of
Skywalker check out the packaging you
know that it's special I also happen to
notice came from far a faraway land
it said coca-cola East and then we go
ahead and crack it open
oh-ho-ho-ho baby I I believe okay look I
found out about these when they first
launched it was a whole kind of
scavenger hunt to track these things
down in Singapore there was an
incredibly limited number of them now
you're looking at this right now you
have no backstory these are the first
bottles ever with OLED displays inside
of them these lightsabers are about to
glow but just before I squeezed them I
have to tell you the only way that
people acquired these things was if they
were able to answer certain riddles and
figure out which stores they were gonna
pop up in incredibly limited edition I
did a little research before this video
started and these things are going for a
premium some even suggesting it could be
worth like a thousand bucks and I don't
know if they're gonna glow in this
lighting so I may have to turn the
lights off I think you just squeeze it
hang on you do
oh that's too cool that is OLED inside
of the label
I noticed something I was just playing
with this the other one I think is
malfunctioning or out of battery I only
got kylo Ren Rey not so much luck here
now of course the reason this is
exciting to me is because of what it
means for the future this is kind of the
initial phase of a potential future
where we're seeing more more OLED
products in signage in foldable in
labels and print publications possibly
you could imagine this stuff showing up
in your daily life a beverage fridge
with glowing beaming aspects it's very
science fiction it's very Blade Runner
so it caught my attention straight away
and it makes for a very special limited
coveted coca-cola bottle there's people
that collect these bottles keep them for
ages especially the limited ones and
it's hard to imagine a bottle more
special than this one with a light-up
OLED label now seeing us how this one
over here is not working I think it
would be interesting to cut this one and
see what's going on inside it looks like
it's glued right over here I'm gonna try
to be gentle because I really don't know
where the electronics are okay whoa
there's more going on than I originally
imagined so it looks like you have these
various touch sensitive sections so you
could actually squeeze the bottle in
multiple locations not just on one spot
so that's why this one it's so
responsive you can pick it up anywhere
so it's responsive to a number of
different potential touch sections on
the side oh it has a gel on it I never
noticed that so there's a blue gel
placed into the label and the rest of
the label is blacked out so that all of
the light that's generated from that
bendable OLED floats through the actual
lightsaber but I still don't know where
the battery is is it hidden under the
buttons yeah so this section in the
middle kind of strikes me as the display
portion so I am going to attempt to look
under the hood in that area and I'm
gonna have to slice this tape over here
to do that
I think now obviously don't do this to
yours don't try this at home but it's
actually kind of incredible how small
these components are it's sort of
translucent you can kind of see through
it here so my official guess here is
that the batteries are probably housed
together with these switches coca-cola
Singapore has harnessed the flexibility
of oled displays to wrap special edition
sugar-free coke bottles with a light-up
glowing lightsabers German OLED
marketing company in uru created the
special lightsaber label the
battery-powered OLED bottles can light
up about 500 times that might have
something to do with my malfunction on
the Ray version of the bottle you'll
need to ration your lightsaber action
the process for obtaining one of these
special bottles was complex fans had to
solve a riddle revealed on Instagram and
Facebook to track down the secret
locations of gatekeepers near 7-eleven
stores there they would get a special
pass and then redeem that pass to buy a
bottle in total there were 8,000 bottles
and the hunt took place on weekends
until December 22nd two things going for
them not only are these bottles limited
and collectible for coca-cola fans but
they're also limited and collectible for
Star Wars fans and tech fans for me this
is the very first piece of consumable
OLED tech than I've ever owned or seen
for that matter wrapped in plastic this
is on eBay for eight hundred dollars for
me the main attraction is this type of
technology making its way into something
as thin as a label and when you're
holding the bottle it really feels like
a regular label tech beverage merging I
just had to show this to you guys shout
out to coca-cola in Singapore and of
course Willy do cuz even though he's
trapped at home for the time being not
coming into work he's still working
looking for cool stuff and getting it
over here to the studio
[Music]