SUSANA PALIOTTA: As far as what she’s worth
tangible, it would probably equal to $7 million, but the great thing is that she is still nine.
COMM: Isabella Barrett is a self-made millionaire
with 1.6 million online followers and she’s only nine years old.
ISABELLA BARRETT: It feels awesome because
I know everybody looks up to me, which is a big responsibility. I consider myself a
young entrepreneur. Everyone checks out my YouTube channel and they are always like,
“Oh, you’re so pretty!”, and I’m like, “Thank you.” I really wanted to get into
business ‘cause like I said I love talking, I love doing interviews. They are so much fun.
SUSANA PALIOTTA: We never expected Bella to
be so successful. I have two children. So she came out like, “Aaa, I am here.” She
had a lot of energy when she was young and she was very articulate. She was extremely
smart and I knew that that could be the channelled into something positive.
COMM: Isabella started competing in pageants
at the age of 4 and shot the fame as a star of American TV show ‘Toddlers and Tiaras.’
ISABELLA BARRETT: Pageantry has let me do
some pretty amazing things like I was in Disney Fanlala, I was on a toy box for Toys R Us over
here as you can see. So I have won over 55 crowns and 85 titles. So here are some of
my favourite crowns. These are the three pageant faces that you use when you win. ‘Oh my
Gosh! Thank you so much’ and thank the judges and go, ‘Thank you so much.’ And then the wave.
SUSANA PALIOTTA: Pageantry was something that
had been a very positive experience for my family and they have been positive for my
older daughter. So I wasn’t ready to hear all the negative backlash of pageants are
bad, and how can you put makeup on these kids, and how can you put them on stage to perform,
and I was like kids get on stage every day and perform dance, gymnastics. I mean, the
outfit that she wears in gymnastics, I feel is ten times more revealing than any outfit
she ever wore in pageantry.
COMM: After retiring from the pageant scene,
Isabella started her own clothing and jewellery line and was a millionaire by the age of six.
SUSANA PALIOTTA: Bella has two companies and
she has equity investment. She’s the stakeholders in both companies, in ‘Glitzy Girl’ and
then ‘Bound by the Crown’ couture. She’s gotten product placements endorsements, she’s
been on TV shows, all of that.
ISABELLA BARRETT: BBTC calling 9.
We’ve done some pretty amazing things like we’ve done child modelling, New York Fashion Week,
and these are all of my pieces. I have a little slogan that I use for BBTC. Kids love it ‘cause
it’s comfortable and moms love it ‘cause it’s couture. It’s comfortable couture.
I love this piece. Look at that. It’s something funky, but modern. It’s in a lot of fashion
shows, it was just recently in New York Fashion Week, which was the biggest. It was a theatrical
performance, it was so much fun ‘cause I got to walk down the runway, and all the lights
hit me, and I was so pretty. I am a normal kid. I go to school, I go to gymnastics three
times a week. Welcome to my Gal room. My favourite room of all time. Over here is like
the travel stuff like if she was going to like say like California.
ISABELLA BARRETT: Sometimes I have to miss
gymnastics because I have to go on jobs, I have to go on auditions and stuff like that.
SUSANA PALIOTTA: I spoil both of my kids.
I think that as far as, what is the word in terms of spoilt, do I think she is gonna run
around and be a brat and throw things at people’s faces? No! Because she wasn’t raised that
way. I enjoy nice things. I like to purchase nice things and I think that she would like
nice things regardless of the fame. Bella doesn’t know the concept of money, so she
gets more rewards, she gets things like she gets to go shopping, like my first daughter did.
ISABELLA BARRETT: I have bought two very expensive
things. In California, I went to a store called Philipp Plein and I got shirt, a jacket,
pants and shoes and it was over $1,700 and then I went to Juicy Couture and I got so
many sweat suits, that some had to be delivered because it was so much stuff. Day after day
I got mail, mail, mail. It’s very important to have the right jewellery. These are some
of my Tiffany jewellery. I’ll show you one. It has a nice diamond in the middle. Girls
never have enough shoes. It’s very important to have a cute bagpack or something. So obviously,
you have to have an emoji crossbag, like why wouldn’t you?
SUSANA PALIOTTA: Bella is sassy and she is
definitely knows what she wants and I think that’s great, because I would rather have
a kid that speaks up. Some of the biggest celebrities that have had the most negative
backlash, look at Kim Kardashian and how she started and she built a total empire for her
family.
COMM: After her success in pageants and in
business, Isabella still has more ambitions.
ISABELLA BARRETT: When I grow up, I want to
be a teacher and a rockstar. I was just in the recording studio before I came here, and
I’m making two new songs. I can’t say anything about it because they haven’t been
put out yet!
SUSANA PALIOTTA: I hope that she can do all
of those things, be whatever she wants to be, from a core value, like as a mom, that’s
all you want for kids is just to be happy.
ISABELLA BARRETT: Dior.