today I have four different graphic design principles that you can use to
really elevate your work to the next level and also generate jaw-dropping
designs making today's video possible is Monday comm which is an awesome team
management tool the platform itself is suitable for any size team from two
freelancers working together up to thousands collaborating across the globe
money.com is a major asset to managers and learn more about it later in today's
video to boost productivity and collaboration within your business I'm
going to talk about four different graphic design principles that you can
utilize in your designs to really elevate them to the next level and also
make some visually appealing and functional designs so the first graphic
design principle is consistency now consistency is the thread that ties
elements in the single design together it also ties together a design across a
single campaign or a brand essentially creating a product that is highly
recognizable usable and effective so in the first example a lot of the
consistency comes from the color choices of yellow and black the background
matches the yellow and the pencil and then all of the text content and the
logo marks are in black to matching the remaining colors on the pencil also
notice how the long shape of the pencil complements the elongated menu bar at
the top now here is another website that uses color consistency very well the
main photograph has hues of black and Red's throughout unless you can see
surrounding it every bit of information and design elements will share the same
color scheme our consistency is an easy way to
improve a design consistency isn't just color though it
can be sized to look at the size of the graphics from left to right as well as
the typography being used apart from the far left hand side section everything
else has the same size headers the same size body text graphics and buttons -
professional and decent design utilizes consistency to tie everything together
and bring balance to a design solution so the next graphic design principle
that you can use in your designs is contrast the four main uses of contrast
that I'm going to show you today are contrasting sizes color type and also
shape using contrast helps us create relationships between design elements of
a design and this is just about the most important thing that you can do as a
designer so here you can see a good use of size contrast in weight of the checks
used and it's very visually appealing something big besides something small
genuinely indicates that the bigger item is the more important one used and as
you can see on the poster it's a good tactic to play around size contrast as a
designer using the male figure medium-sized and then also oversize
behind with a skyline being the smallest of the three
one of the most notorious uses of color contrast was the Apple advertising
campaign as you can see here my contrast of color grabs attention and it's also
the most common way to use contrast in your designs
it creates visual harmony and is somewhat captivating and if used
correctly it can direct a viewers attention to specific areas of the
design this example here uses color contrast to become striking and also to
stand out but with the use of a circle and a square the designer has
implemented contrasted shape to now contrast of shapes at the most basic
level they can be used on things like adding rounded corners to buttons but it
needs to be taken to the more extreme levels to attract a lot more attention
so logo is most contrasts this graph is design principle can direct the viewers
attention to certain areas of a design and then finally we have contrast a
typography you can experiment with clearing 2 or 3 typefaces utilizing
different weights colors size and also levy serif and sans-serif - this again
creates visual harmony and helps tie design together it just makes you stand
out for all the right reasons now it's wise to choose a header
typeface and main body typeface and also a potential third subheading typeface -
all good and professional design focuses on matching and creating contrast in
terms of typography if you look closely in usually knowledge of contrast you can
see this when looking at designs balance can be achieved in various different
ways but is very crucial to you as a designer that you do try and implement
it into your designs you can use either symmetrical or
asymmetrical balance the former being a symmetry of two or more shapes and the
latter using a form of hierarchy to create visual balance so the design here
utilizes symmetrical balance both in the graphics but also with the typography
left and rights balance like this is visually appealing and it makes a viewer
feel comfortable again there is more visual balance here working the groups
of three rather than two a symmetrical balance can be little more complex and
in the design here you have the three central circles which are the large
design elements but they are balanced out both by the type and the fine line
graphics as well as the other small elements to this example is a lot easier
to see as the guy in the image is the large singular design elements and then
in the top left are the other small design elements to finishing and
completing the balance of design and finally the slice of piece is the large
element and then off to the right are the smaller sections collectively
creating a symmetrical balance so we've arrived at the final graphic design
principle and that is to use impacting simplicity minimalist design in deals
with only that is absolutely necessary being included in the message that comes
across from the design it also utilizes a lot of negative space as well creating
calm and room for the argot to breathe minimalist graphic design is often flats
and it creates a visual balance in combination with negative space creating
an impact in design with a simplistic nature doesn't just require the use of
black and white only but it is an amazing graphic ascend principle that is
a strong weapon in your arsenal for creating professional and jaw-dropping
designs so to quickly recap firstly use consistency in color shape and design to
tie you our work together and create visual harmony contrast can create
impact in your designs and direct viewers attention to certain areas on
your design correctly balance is a key component of all design
and you should always be trying to include balance somewhere in your work
simplicity can be very striking and impacting as well as visually appealing
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it out for yourself down the description box below remember if you want to keep
boosting your skills as a graphic designer
subscribe to Satori graphics or weekly graphic design content I also like and
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design your future today peace