[hey] creators. This is Tom today. I want to talk to you a little bit about our
Globalization feature, I don't know if you've heard about it
But we just shipped a big update to it in the first week of March so it's kind of fresh
out of the oven and
I wanted to kind of give you a little bit of the backstory in terms of [like] why we're doing in how it works and
Maybe some tips so hopefully it'll be helpful
so globalization is
Probably not the most descriptive word
You know it doesn't just roll off the tongue, but basically the idea is your creator you upload a video
most of YouTube's audience can't understand your language because you know YouTube's a global platform and
Not everyone speaks
the language that you speak
So in the old days that was like kind of like
Well you're out of luck. That's all you can do or if you are a big
you know
Media Company, or you're like a big big time creator. Maybe you can afford to hire
Translators and do the captions for you
[and] that's always still a great option but for a lot of us we don't have those resources, so
we thought it'd be cool to
Harness the power of the community
So what globalization does is if you go to creator studio and on the left hand side? There's an option around
Translations and captions, and you can it'll ask you hey
Do you want to opt into community translations and what that does is it makes it [possible] for your viewers [and] anyone on YouTube?
Who's really passionate about your your videos and wants to be helpful to?
suggest
translations in any number of languages, and then those translations that are suggested get reviewed both by
Google's own
algorithms to make sure that they're accurate as well as other members of the community who have a good reputation on the platform for
Providing accurate translations and only after it's gone through those quality checks do we actually publish video
But now you can upload a video to YouTube and boom
It's understandable by people in Japan and Russia and France. You know you name it
So it's a super cool feature. I definitely recommend that you check it out
It's not perfect for everyone so just to kind of keep things real
you know if you are
like me and you don't have as many subscribers as you'd like then it may take a while because
You'd have to have subscribers and viewers who both understand multiple languages and are open to helping you out
So it might take a little longer if you have like a hundred thousand subs or more now. You're in a territory
Where you could probably imagine seeing?
results in a more timely way, but there's no downside to opting in and
And you never know you know you may just [have]
some super passionate
Subscribers and viewers who really want to help you out in a particular language
[the] other thing that I would suggest is
on the one hand you just click one one one box and
It'll opt you in and then you'll you'll be enabled for it, but the other thing
We do is we give [you] this?
Private url that you can then make a call to action about so you can make a video saying hey guys are just
enabled
globalization or crowd captions
[the] link is below to
Contribute and you can then share [that] same link on social media so that can kind of get things going as well
So hopefully that helps [I] think it's super awesome that every creator has the power to go global
And you don't need a whole army of translators you can
Get help from the community and make your channel better for everybody so good luck with that
And let us know in the comments if you have any questions or suggestions or feedback about this feature or anything in general
Shout out [to] [Katie] who gave us a comment. Last week. She asked for some analytic stuff. So that's definitely being added to our
editorial calendar if they're specific
analytics questions or topics that you want us to drill into
definitely feel free to
be more specific
and if there are other things that you [guys] are curious about go ahead and give us some feedback and
We'll try and get to it as soon as we can thanks and keep it real
Hey creators, if that video was helpful, please
Subscribe here or check out some other [videos] here or maybe just do both
Definitely do both