- Being a content creator can be difficult,
and because of that a lot of people will start
a YouTube channel but then they'll quickly give up,
and I don't want you to be one of those people
so I'm gonna tell you to how to avoid giving up on YouTube
and all the reasons that people typically quit,
and we're starting right now.
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- All right, so we got some really good feedback
in the last video for the subscriber Q and A,
so we're gonna do more.
And if this is your first time seeing
one of the videos in the series,
basically what we're doing is a subscriber Q and A,
so you ask a question in the comments about YouTube
or what it is that you're doing on YouTube,
and I answer it here in a video.
A link to every video in the series,
as we keep adding to it,
will be down in the description below this video.
Okay, let's open it up and see if we can find
a good question here.
So this question is from Sanidhy Chaturvedi,
I hope I'm saying that correctly, 07,
and the question is,
"In YouTuber tips I've heard, 'Don't give up' a lot,
"but they never tell you how to prevent
"yourself from giving up.
"I have about seven channels that I've given up from.
"I'm starting a fresh new one this time
"that I won't give up on, but still,
"how do I prevent myself from giving up.
Man, that's a great question, and I'm so glad you asked this
because a majority of content creators do give up,
so if you're watching this and you are a content creator,
I wanna help you not give up,
so here's what you need to do.
The very first thing that you have to consider when it comes
to YouTube is that YouTube is a long experience,
and what I mean by that is it's going to take
a while in most cases to get
some real momentum happening on your channel.
And because of that it's super important to make sure
that you are making content that you really enjoy,
because burnout on YouTube is a real thing,
I know that it's kind of a phrase
that gets thrown around a lot,
but it's real thing, and, if comes in many forms.
For example, your burnout might be represented
in the idea that you just don't wanna make content anymore,
your burnout could be represented in the idea
that when you're in your YouTube comments
and you're looking at comments, you're thinking to yourself,
why are all these people leaving comments on my channel,
why are they asking questions like this,
what is going on?
It could also be represented by you just simply giving up,
it could also be represented by you simply unplugging,
and what I mean by that is you're
not paying attention to comments,
you're not paying attention to social media
or anything else that's going on
around your YouTube channel,
you just seem to not care anymore,
even though you started a YouTube channel because you
were passionate about it and you wanted to do it.
And the wanting to do it thing is the part
that I really wanna expand on here,
because when it comes to YouTube,
it's really important because it is a long game,
it is a long process in most cases, I mean in all cases,
even if you start out great,
you're still gonna be doing this for a while.
But, because YouTube is a long game,
you have to build sustainability
and do what it is that you're doing,
and the best way to do that is to make content
around things that you really enjoy,
because if you're putting out a content
because you're thinking,
hey, I'm gonna put up this type of content because channels
that make this type of content typically grow faster,
then what you're doing is you're actually working
against yourself in that situation
if you don't care about that actual type of content.
YouTube growth without happiness means nothing.
So, you wanna make sure that whatever content
it is that you're putting out there,
is stuff that you actually really enjoy,
the subject matter that you're talking about
or if you're going animations, whatever it happens to be,
that you just love making that type of content
or talking about that particular thing,
that's number one.
Once you get that sustainability side taken care of
to where you're making content that you enjoy and you know,
hey this is stuff that I can make content
about for years to come,
the next thing on the list is pacing.
And by pacing I simply mean
the cadence of your upload schedule
or how often you're uploading videos to YouTube,
because here's the thing, we all know as content creators,
we all know that making content can be a lengthy process,
in some cases it can take you an hour,
in other cases if you're doing really detailed things,
it can take you several hours, several days
or even a month, depending on the type of content you make.
So it's really easy to lose time from other things
that you care about, or take away from time
from doing those other things that you care about,
and put it on your YouTube channel,
especially if you're really focused on growth.
So because of that, if you don't wanna give up,
it's really important to make sure
that the amount of uploads
that you're doing fits comfortably into your lifestyle.
I mean don't get me wrong, I understand going after it
and saying, "Hey, I'm gonna do everything I can
"to make sure that I upload a lot
"and that I'm doing all of the right things
"so that I can grow my channel as fast as possible",
like I understand that, but with life it's also important
to make sure that you have some kind of balance
or else you're gonna be really high over here
but you're gonna be really low over here.
So what you wanna do in that situation
is you wanna upload enough so that you
are still putting content out onto YouTube
and you're still generating new momentum that you need
and things like that, but you also don't wanna put out
so much content and be so in the grind of making videos
that you completely disconnect from your friends,
your family, any of your social life
or any of the other hobbies that you have
just because you wanna grow a YouTube channel.
So with that in mind, just making sure
that you're putting out content on a schedule
that you can actually keep up with so
that you don't feel the pressure,
because part of the reasons that people quit YouTube
is because they feel all this pressure,
like I gotta make this content, I gotta,
I said that I'm gonna upload every Monday, Wednesday,
Friday and Sunday, so because of that
I have to make sure I'm uploading every Monday,
Wednesday and Friday, and Sunday.
But unfortunately, that create a lot of pressure
that you probably don't need in your life,
and that pressure can actually lead to burnout,
and that burnout can lead to you quitting YouTube.
So pace yourself, upload at a comfortable pace
that fits comfortably into your lifestyle.
Now this next one will probably resonate with you
really strongly if you're a new content creator,
so let me know in the comments, but basically,
the next thing on this list is overwhelm.
Look, there's a lot that goes into growing
your YouTube channel, and because of that,
there's a lot of things that you need to know
when you are growing your YouTube channel.
And because of that, you're out there and you're consuming
all this information, you're watching videos like mine,
you're watching videos like this trying to figure
it all out and when are doing all of that,
you're hearing all of these different things
that you need to doing.
And when you're doing all of these different things,
it can get overwhelming because like,
while you're trying to plug this hole over here,
you find out that you have this whole big stream
of not working, getting new view stuff
coming in from this side,
so then you gotta go over and plug in that.
And then next thing you know,
you have all this big waterfall of things
that are not helping you grow your channel coming from here,
and then you're like, "Oh gosh, well I gotta fix that."
So then you're there fixing that,
trying to fix all the problems that you're having there,
and the next thing you know, you have this big eruption
of things that are not growing your channel
coming up from the bottom, right?
So there's just a lot of things that are involved,
and as a new content creator while you're trying
to get a handle on all this stuff,
what's happening is you're getting all of this information
just flooding into your brain and it's great,
it's wonderful information, however,
it can also be overwhelming because you're just trying
to get the ball rolling, you're just trying to get
an understanding on how this stuff works.
And the really funny thing about that
is from concept standpoint,
it's extremely easy but it's also extremely difficult
at the same exact time.
But either way, tons of information is wrapped
around all of the concepts and all the different skills
that you need to have or that you should have,
and things like that,
so it can create an overwhelming experience for you
when you're first coming onto YouTube,
just 'cause there's so many different things to do.
So, to fix this problem, just like we did with
the uploads schedule problem, it's really important
to make sure that you are pacing yourself
when it comes to the education that you're consuming
when it comes your YouTube channel.
I mean, we all want results fast, I totally get that,
but the idea is it's really difficult to fix
a bunch of things at one time,
where if you focus on saying,
"Okay, I'm gonna work on this thing here
"for the next few days or for the next week,
"and I'm gonna focus on it really good,
"I'm gonna watch videos on it and I'm gonna really try
"to understand what this thing is
"or how to do this thing the most efficient way."
And just focus on improving that,
just for a short period of time
and then move onto the next thing,
or just pick a couple of things and just focus on
doing those few things better instead of trying
to do everything all at once.
Because if you try to do everything all at once,
you'll get overwhelmed,
and overwhelm will also lead to burnout,
and it will also lead to horrible feelings
and it will cause you to stop uploading to YouTube.
Another reason a lot of people quit YouTube channels
is because the grass is greener on the other side concept.
And what that means is you have
a YouTube channel over here,
'cause you said in your particular situation
you started seven different YouTube channels,
so what's happening is you have one YouTube channel here
and you start uploading to that channel
and you start thinking, ah, you know,
maybe the content's not right,
maybe I'm not targeting it right,
maybe I didn't put in enough effort
on this channel as I should have,
maybe it will be easier to do this one over here.
And because of that, your brain thinks,
well if I just change everything then it'll be easier,
so then you go and you start a new YouTube channel
and then you start that channel and you're like,
"Oh, wait a minute, this one's hard too,
"maybe if I make content about this it'll be easier",
and then you jump to that one, and then you go over to
the next one and the same exact thing happens there,
and you just keep repeating that process.
The thing that really sucks about that approach
is you're jumping all over the place,
you're trying to get all of these things going,
all these different fires doing,
but you're actually not focusing the energy
on one long enough to actually get any traction moving
on one, or any, of the projects that you're working on.
So, pick an audience that you wanna make content for,
pick a type of content that you'd love to make,
that would be a great fit for that particular audience,
have a channel around that and don't stop,
consistently upload to that YouTube channel.
So if you look at my channel right now,
I've got over 1/2 million subscribers on it,
it's insane, absolutely insane,
approaching 600, it's nuts,
but for the first year and half,
my channel was pretty much a flatline,
like it was just kind of just slowly
kinda trucking along like this,
and then it started really lifting off.
So, you know, if I would have given up right before
that liftoff, then my channel wouldn't
be where it's at today.
And as a matter of fact, in retrospect,
knowing what it is that I know now,
I'm pretty confident that I gave up on another channel
before that lift was going to happen as well,
which is something that I'm always going
to have to have in my brain in terms of,
wow, wonder what would of happened if I
would just kept uploading to that channel.
But anyway, the idea is just picking something
and being focused on it for an extended period of time
so that you can become known in your space,
in the type of content that you make
as somebody that makes that type of content,
you can become a resource for people
that are looking for that type of content,
and every single day as new people are discovering you
and all of the different places that you're active
on the internet, you're slowly feeding them
into your YouTube channel and all the other content
that you put out on the internet,
and you get known for that particular type of content
around that particular type of thing
and that's a process that you have to go through
instead of jumping all over the place.
Okay, this next one is probably gonna hit home a lot too.
Now, when content creators are uploading videos
to YouTube, in addition to all of the different things
that you have to deal with mentally in terms of,
hey, are people liking my stuff,
do they find me annoying,
do they like the information that I'm sharing,
do they like how I'm putting my videos together
and having all of these things going on in your brain
about if people like you or not,
or like your content or not,
you also have you to deal with,
and often times we are our own worst critics.
That voice in our head that's like,
hey dude, that video isn't good,
hey man, why did your last video not do as good
as the one before it,
hey man, why did you wear that Mickey Mouse shirt
in your video, that was such a bad idea,
hey man, why did you say things that way,
you sounded stupid, why did you do that?
But you have this voice in your head
that really starts working against you
when you're sitting there and you're critiquing yourself,
and you're really trying to work on,
hey, how do I do this better.
By doing that you are just critiquing yourself
into insanity in some cases,
because you have all the feedback that you're getting
from everybody that's watching your content,
but then you also have that internal voice
that in some cases, depending on the type of person you are,
in some cases it can you lift you up and be like,
hey, it's cool, we got this,
but in other cases that voice is gonna be like,
hey, we need to stop, we need to stop doing this right now.
And unfortunately a lot of new content creators
will listen to that negative inner voice
and they will throw in the towel,
and they'll be like, "You know what,
"maybe this just isn't for me",
even though they didn't even give themselves a chance
to get any actual real momentum,
to get any actual real exposure, to get any actual feedback
from what it is that they're doing on YouTube.
But anyway, don't be so hard on yourself, cut it out,
you're a human being, we're all humans,
we all have these emotions inside of us,
we all have these things that we go through
in terms of working ourselves through those moments
when we are being a little bit more difficult on ourselves,
so just give yourself a break.
To learn how to grow your YouTube channel,
make sure you click into this playlist right here,
and if you haven't yet, make sure you subscribe.
Thank you so much for watching,
I'll see you next time.