Hey you guys we're behind the scenes at the BELLA
CANVAS 2018 photoshoot and while we're here we thought it would be cool to give
you an inside look at everything that goes into planning a photo shoot and
what it takes to make it happen so the first thing you need to do is find the
location today we're shooting at casement studios in downtown Los Angeles
it's an awesome loft with a lot of windows a lot of white walls which we
love and tomorrow we're heading downtown to a rooftop and we're gonna get those
city vibes so we like to do a little bit of indoor and outdoor to get some
variety in our two
hi i'm Luke Wooden the photographer for BELLA+CANVAS i think the secret to
capturing a good photo is everyone working together i think it's really
important to know what the clients want that way you sort of have a better
chance of getting it sort of mixing some beautiful light and credible model and
then a little bit of luck on this set we have four assistants for camera which
help do lighting and grips we have one digital tech and then we have a
production assistant we are on top of a parking structure in downtown LA we're
basically in direct sunlight so for us it's pretty important to control that
and we basically use some giant silks to diffuse the light and then we supplement
with some strobes today there's so much to get through and we have so much to do
that it's pretty important that you get enough crew to really help things move
quickly develop bella canvas is pretty cool and clean and so we try to do that with
our photography keep everything really natural really beautiful we don't really
want to overdo it we wanted to be real I think they'll canvas basically make some
of the best t-shirts in the world it's really cool to see all the different
styles they have I'm always wearing Bella Canvas so I think it's really fun
to you know take pictures of something that you really support
so the look for the Bella and Canvas shoot today is a very soft natural loose wave
that just feels very pretty and easy and just lets her natural beauty shine
through our beauty look today for Bella canvas is really clean natural it's on
brand for them to have the models just looking like a model off duty and our
girls today have beautiful skin beautiful features so we're just going
to amp those up and make them look cool
model selection is obviously so important because they're basically the
ones selling your product and you want them to represent the look and feel of
your brand so we this year have a pretty stellar lineup of models we have Don
Benjamin back for the third year in a row we just can't get enough of him and
we have Gunther who's a new face for us on the girls side we have Rania who we
love from last year and had to bring her back we have this gorgeous blonde Josie
Canseco and we have the beautiful Juliet to round it off
hi my name is Sara and I'm styling the 2018 catalog for Bella Canvas for
these three days shoot we have a lot of pastel colors and it takes about two
days to prep and I have a team of two people we shop around town and select
the best aisles of denim and shoes then we come together we do a sort of a
run-through with the team after that we bring to set all the best of the best
pieces and we style each shirt with the right Jean with the right shoes a little
bit of accessories so we're trying to get a really cool off-duty vibe
one of the things you want to make sure when planning a photoshoot is that
everything you do is on brand for your company what this means is you want your
customers to be able to recognize that it's your brand when they see an
advertisement even without the logo and you can
achieve this by maintaining consistency season after season and this photo shoot
was just another chance for us to make that happen
Be Different